About the Author

Photo Credit: Jonathan Crawford

Rance Greene consults companies who need business solutions that harness the power of stories to connect with people emotionally and equip them for action. He designs stories to communicate value propositions, manage change, and teach new skills. His training solutions have been recognized by ATD, The eLearning Guild, Training magazine, and the Telly Awards. Follow Rance at needastory.com or connect with him on LinkedIn to stay in touch with the latest on Story Design. He’d love to hear how you’ve used the principles in this book to connect with your audience and achieve greater business outcomes.