About the Authors

Matthew Krantz: Matt is a nationally known financial journalist who specializes in investing topics. Since 1999, he has been a writer for USA TODAY, where he covers financial markets and Wall Street, concentrating on developments affecting individual investors and their portfolios. His stories routinely signal trends that investors can profit from and sound warnings about potential scams and issues investors should be aware of.

Matt also writes a daily online investing column called “Ask Matt,” which appears every trading day at USATODAY.com and in USA TODAY. He answers questions posed by the website’s audience in an easy-to-understand manner. Readers often tell Matt he’s the only one who has been able to finally solve investing questions they’ve sought answers to for years.

Matt has been investing since the 1980s and has studied dozens of investment techniques while forming his own. As a financial journalist, Matt has interviewed some of the most famous and infamous investment minds in modern history. Before joining USA TODAY, Matt worked as a business and technology reporter for Investor’s Business Daily and, prior to that, was a consultant with Ernst & Young.

Matt has spoken for investing groups, including at the national convention of National Association of Investors Corporation, and has appeared on financial television.

Matt earned a bachelor’s degree in business administration at Miami University in Oxford, Ohio. He is based in USA TODAY’s Los Angeles bureau. When he’s not writing, he’s spending time with his wife and young daughter, running, playing tennis, mountain biking, or surfing.

Robert R. Johnson, Ph.D., CFA, CAIA: Bob is a full professor of finance in the Heider College of Business at Creighton University. He teaches in the Master of Security Analysis and Portfolio Management Program and serves as the editor for the Quarterly Journal of Finance and Accounting. He also serves on the board of RS Investments, a San Francisco–based investment management firm that is majority-owned by The Guardian Life Insurance Company.

Bob was formerly Senior Managing Director and Deputy CEO at CFA Institute, responsible for all aspects of the CFA Program for the majority of his 15-year tenure. In 2013, he received the Alfred C. “Pete” Morley Distinguished Service Award from CFA Institute in appreciation of his leadership, stewardship, and outstanding service.

Prior to joining CFA Institute, Bob was a professor of finance at Creighton University from 1984 through 1996. Throughout his academic career, Bob won several teaching awards and, in 1994, earned the university-wide Robert F. Kennedy Award for Teaching Excellence. Bob has over 60 refereed articles in leading finance and investment journals. His publications have appeared in The Journal of Finance, Journal of Financial Economics, The Journal of Portfolio Management, Financial Analysts Journal, and Journal of Banking & Finance.

Bob has extensive media relations experience both in the United States and abroad. He has been quoted in The Wall Street Journal, Financial Times, Barron’s, USA TODAY, Forbes, The Globe and Mail (Toronto), South China Morning Post, The Straits Times (Singapore), and Le Temps, among others. He has appeared numerous times on ABC World News, Bloomberg TV (Europe and U.S.), CNN, and China Business News, among others.

Bob received his BSBA in finance (summa cum laude) from the University of Nebraska–Omaha in 1980, MBA (with a concentration in finance) from Creighton University in 1982, and PhD in finance/investments from the University of Nebraska–Lincoln in 1988. He earned his CFA charter from the Institute of Chartered Financial Analysts in 1991. He earned his CAIA charter from the Chartered Alternative Investment Analyst Association in 2011.

Bob lives with his wife in Charlottesville, Virginia. When he’s not working, he enjoys cycling in the Blue Ridge Mountains, hiking with his wife and dogs, and rooting for his beloved Nebraska Cornhusker football and Creighton Bluejays basketball teams.

Dedication

This book is dedicated to my wife, Nancy, who has supported the project from the very beginning. The book is also dedicated to my daughter, Leilani, who inspires me with her hard work and dedication. —Matt Krantz

This book is dedicated to the love of my life, Heidi, and my son, Jack. They are both sources of great joy in my life. —Bob Johnson

Acknowledgments

Matt Krantz: Working with coauthor Bob Johnson was an absolute joy. He was always prepared with suggestions to make the book better and eager to share his keen insights in finance. My mentor and friend, Rob Golum, has long been a big help in my writing and business knowledge. Rob was a big help again with this book as he guided my thinking about the best way to approach it. My editors at USA TODAY supported the book from its genesis and encouraged me along the way. My assignment editor, David Craig, as well as other USA TODAY editors, supported this book and my development as a writer and reporter.

Wiley personnel have been tremendous to work with as well, including our original acquisitions editor, Erin Calligan Mooney, and our original project and copy editor, Elizabeth Kuball, who found ways to make this book a real resource for readers. A big thanks to Matt Wagner, my literary agent, for thinking of me for the project and presenting it to me. Thanks to my mom and dad for instilling, at a very young age, a curiosity in investing, writing, and computers (and for buying me my first computer well before having a PC was common). And thanks to my grandparents for teaching me the power of saving and investing.

Robert Johnson: Thanks to my coauthor, Matt Krantz, for inviting me to participate in this project. It was a lot of fun to work with a consummate professional. I echo Matt’s acknowledgements about the wonderful folks at Wiley.

My dissertation chairman and friend, Dr. Thomas Zorn, taught me that a good academic could take something complex and make it simple — an ability that I have tried to cultivate throughout my career. My good friend and trusted advisor, Gary Cook, has been instrumental in shaping my career path and helping me achieve my life’s goals. Creighton University College of Business Dean Anthony Hendrickson has supported this project and continually reinforces the notion that business is an applied discipline, a simple concept that all too many business school academicians forget.

Most of all, thanks to my mother for inspiring me to continue learning throughout my life. And thanks to both of my parents for the simple gift of love.

Publisher’s Acknowledgments

Acquisitions Editor: Tracy Boggier

Project Editor: Tim Gallan

Technical Reviewer: Anthony Santero

Production Editor: Magesh Elangovan

Cover Image: © Maxiphoto/Getty Images

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