13
KNOWLEDGE SHARING IS A RISKY BUSINESS

13.1 THE RISKY BUSINESS OF SHARING KNOWLEDGE

Knowledge sharing is particularly associated with the threat of reputational damage (see Chapters 3 and 8 for detailed discussions), which suggests that knowledge sharing is a risky business. Recall David Schoorman and his colleagues’ multidimensional model of trust, with trust existing in relationships and contingent to perception of risk, a connection that was shown to be displayed in the analysis of trust discourse in Chapter 12. Now, whether or not one subscribes to this model, what can be argued from a commonsense standing is that people make routine evaluations of risk every day (e.g., Shall I have one more slice of toast before heading out to catch my bus? Shall I carry an umbrella in case it rains?), but what we rarely do is pause to calculate the affordable risk. Risk construction and assessment are, from this perspective, largely accomplished implicitly.

It is also argued that matters of stake, interest, and accountability are concerned with risk (see Chapter 8 for a brief discussion). Developing this idea, and central to the view of the organization, is the notion that people are motivated to act by goals, implying that actions are never entirely random. Consequently, as Andrea Whittle, of the Cardiff Business School, and her colleague conclude in their essay on the Language of Interests, people have stake and interest in actions that they orient to as being accountable. And, of course, when discursive actions are accountable, they are subject to the risk of a counter claim or alternative version from others. It can be speculated, then, that people are continuously engaged in the routine business of assessing the risk in taking this or that action, and that most of this is accomplished tacitly. Risk, in the everyday sense of the phenomenon, is a tacitly understood appraisal of the world and its contents and as such is likely to be influential on action.

To gain an understanding of how risk is played out in organizational discourse, and the impact on knowledge sharing, this chapter analyses weekly sales and marketing meetings recorded with both of the participating organizations. The environment of such meetings, as a knowledge sharing forum, offers a fascinating vehicle for studying accountability. It is speculated, for instance, that in such meetings, there are tensions between desires to announce good news and the need for caution, between the need for truth telling and desires to avoid issuing bad news. How do participants protect stake, interest and reputation when called on to make reports and predictions of sales activities? What is uncovered is a far more complex, intricate, and multilayered phenomenon than that seen in conventional knowledge management (KM) research. The analysis reveals connections between risk and identity, in the invoked contexts of reputation and authenticity for instance, and also trust in collaborative interaction. Perhaps of particular importance here, the analysis builds on the findings in the previous chapter specific to the ways in which participants discursively construct and orient to the context of their meeting and which influences action outcomes.

The analysis begins with a discussion of sequential and rhetorical organization finding some intriguing points of variation between the two team meetings. The focus then moves to high stakes and truth telling, with their subthemes of stake, authenticity, and challenge. This is followed by an analysis and discussion of two rhetorical constructs—“narrative” and “consensus–corroboration”—as particular to the high-stakes context. The theme of narrative is carried over into the final part of the main analysis, featuring an instance of discourse that seems to deviate considerably to those in the rest of the analysis. To complete the discussions, some preliminary reflections highlight a point of variation between the two meetings, which, it is argued, has significant impact on the procedural business of knowledge sharing. The main meaning of the findings for KM is discussed in Chapter 17 along with those drawn from the other analytics chapters.

13.2 SEQUENTIAL AND RHETORICAL ORGANIZATION: GROUP NORMS AND REPUTATION

The sequential and rhetorical organization of both meetings is, on face value, identical, and bound to tacitly understood group social norms. Both comprise members familiar with one another, with neither exhibiting the kind of “roll call” seen in Chapter 12. It is important to emphasize that it is the participants themselves who construct context (Silverman, 2007): this idea is tackled head-on in a subsequent chapter. The chair launches the meeting, controls the opening and closing of agenda items, and offers evaluative assessment for each participant report that is made. The chair controls when and how attendees may make a contribution, either by calling “to the floor” for self-selecting accounts or by calling on a participant by name. In floor calling, the chair is not necessarily opening the floor to any elective: the content of the item can work as a “tacit form of addressing” by placing a limit on the potential contributors qualified to contribute (Svennevig, 2012b). We see a variation of this in Chapter 16, in which “historical accounting” is shown to potentially limit contributions to interaction. Thus, a tacitly understood group social norm concerns the chair’s authority over the interactional trajectory of the meeting, but this is shown to be mediated by the collaborative, negotiated nature of the talk. So while a meeting chair might on the face of it seem to be controlling the business of sharing knowledge, this is in fact an interactional, social activity.

Interactional Trajectory

This refers to the directions and pace of change in the unfolding discourse interaction. For instance, the turn taken by one speaker might change the topic of the current discussion to a new topic, thus effecting a change in direction of the discourse. Another use of the term “trajectory” is linked to emotions, meaning the movement or change from one emotion to another—laughter turning to sadness, for instance. The term can be used to mean a change within one person’s utterance or across a number of speakers’ utterances. To identity the interactional trajectory of a discourse is to pay attention to its choreography and its effects.

Epistemic Modality

When a speaker makes an explicit qualification of their commitment to the truth or credibility of their own account or that given by another speaker, they are said to script “epistemic modality.” For instance, modal adjectives such as “maybe” and “probably” or modal auxiliaries such as “can,” “may,” and “must” all work up an overt note of qualification to the proposal in hand. Thus, to speak of some state of affairs as being “probably correct” projects a sense of probability over the level of correctness.

Candidate Repair

A “repair” is the term given to a linguistic correction given in an utterance. That is, one starts to say one thing, then corrects with something else. People so routinely and frequently effect linguistic repairs that they almost slip past normal notice. A candidate repair is where one speaker offers a proposed reinterpretation of what another speaker has said, which remains a “candidate” until receipted and accepted by the original speaker.

An example of the intricacies of this type of interaction can be seen in Extract 1, from Company A, just over ten minutes into the meeting. The chair is closing one topic, in preparation for another. He has fielded several questions directly to one contributor (John), followed by an “open floor” invitation that is initially responded to by John, then others, the last of which opens this extract.

In Lines 88–90, the chair makes arrangements to engage with Sam at an unspecified future date. Topic closing sequences have been shown to typically contain such follow up plans (Svennevig, 2012b). The chair, then, can be seen to be signaling a topic transition. However the business is shown to be incomplete in Sam’s turn (Lines 93–94), which initiates immediately following the chair’s nonlexical noise. Contrast his reference to future plans (“I will”) with the chair’s use of the modal adverb “probably” (Line 90): the latter conjures epistemic modality that, according to researchers Petra Sneijder and her colleague, displays “…the speaker’s assessment of probability and predictability” (2005: 678). Further analysis suggests that this “probability” is interpreted by Sam as not only referring to future arrangements but also to a question mark over the value of what Sam has to impart.

Sam’s turns (Lines 93–94, 96–98) can be seen as “filling in” vague probability on future arrangements. He is working to establish the publicly available value of his future account, effecting a candidate repair (face-saving) to an unsatisfactorily left state of affairs that, if left unattended, might represent a risk—albeit a mild one—to his reputation. In this sense, Sam orients to reputation as a live issue, which is understood to be a context of identity work. The chair’s repeated “OK” in Line 95 serves to both receipt and confirm (Rautajoki, 2012) Sam’s reformulation of future plans and report values, reinvoking topic closure. However, Sam disallows topic closure (Lines 96–98), displaying his desire for a more explicit response from the chair.

The reputational face-saving now becomes mutually done with matching humor (Lines 98–99), which is elsewhere shown to influence social cohesion and group solidarity (Greatbatch, 2009). The chair’s direct orientation to Sam’s contrast structure (“same,” “different”: Lines 96–97) scripts ratification (Hepburn and Wiggins, 2005), strengthening what Sam has said with the upgrade “world” (Potter, 1998a). Sam signals consensus with the chair’s reformulation of his contribution with reciprocated humor (Lines 100–101). Jonathan Potter and his coworker’s case study of an institutional meeting notes how “…laughter and humour can be used to ‘soften’ troubling or critical actions” (2010: 60): in this instance, it works to smooth the reputational face-saving actions. Later on in this chapter, we come across a different analysis of the function of humor in organizational meetings. The interaction is thus shown to be a complex and delicate, collaboratively accomplished management of mutual stake and interest.

With a final evaluation of the preceding exchange as being “cool,” invoking a satisfactory conclusion to the topic, the chair moves into a more explicit topic winding down sequence (Lines 102–104). Despite no response to his call for any “new ones,” the chair scripts the collaborative nature of the meeting interaction in still not being in a position to bring about topic closure, instead seeking consensus on the matter (Line 105). His choreographed reluctance to use his authority as chair to move the meeting on becomes clear with the interruption from John (Lines 106–115), suggesting interruptions are consistent to the meeting’s “business as usual.” John, nonetheless, orients to his breech of the chair’s attempts to effect closure with an apology (Line 107), which could be seen as both justifying the interruption and heading off rejection (Potter and Wetherell, 1987), but the real stake management work (Silverman, 2007) is done in John’s subsequent report.

The display of searching (Potter, 1998a) in Line 109 emphasizes the just recalled nature of the account given, indexing the need for accuracy. The function and consequence of this action is different to that seen in a previous account given an actor (Steve: Extract 1, Chapter 12) where the display of searching was linked to an indecision over what topic to begin the meeting with. Similar actions by different speakers can work with variable effect and outcome. Note how John hedges his claims with “pretty much,” “I think,” “if you,” and “should get” (Lines 111–117): these have exactly the opposite effect to Jonathan Clifton’s (2012a) “declarative assertions,” which work up states of affairs as concrete reality. Thus, while he is delivering welcome news in Line 117 in predicting a new contract, the entire claim is made contingent on three of its features: the client, the proposal to be written, and the temporal factors, two of which he has no control over. According to Linda Wood and her coresearcher (2000), hedging is a negative politeness strategy that has the function of constructing statements as provisional, which are particularly noticeable in actions of stake management.

Matching Humor

Displays of matching humor or laughter (e.g., two speakers simultaneously, or in close proximity, laugh or giggle as joint action) are shown to display interpersonal affiliation or rapport. That is, such actions represent ways of displaying alignment with what a speaker has said, for instance. These matching actions have collaborative function.

Stake Inoculation

A speaker’s private or personal desires (their personal agenda) can operate crucially in establishing or violating versions of events (accounts). To suggest that someone has a vested interest in the claims they have made is to potentially discredit those claims: thewell he would say that wouldn’t he” accusation made so famous by Mandy Rice-Davies! Consequently, people routinely and mostly unconsciously work to couch their versions and accounts asdisinterested,as separate from their own personal agenda—this is stake inoculation.

In this way, John inoculates his stake (Wetherell, 2001 ), not so much against potential accusation of having a vested interest in his account, but more rising from his tacitly displayed understanding that future events may not transpire as he predicts. That is, there is a risk that things might not turn out as he hopes. The chair receipts this with a positive token, accepting the contingent nature of the claim, with a move to close the topic and his rising intonation in Line 119 sounding a note of finality. Further interpretation of this interaction would suggest that, similarly to the earlier collaborative work between the chair and Sam, here both actors are orienting to and delicately comanaging the potential risk of accepting “welcome news” at face value.

A second tacitly understood group norm is introduced by the chairs at the outset of both meetings, and this is particularly important in respect of the research focus: “risk,” “high stakes,” and “truth telling.” In the following analysis, the influencing role of this context starts to unfold.

13.3 HIGH STAKES AND TRUTH TELLING

Both meetings are initiated by their respective chairs with an account of financial position that, it is claimed here, invokes the high-stakes nature of the meeting’s business, making risk a live contextually situated issue. With Company A, financial position is constructed as the collective property of the team, whereas with Company B, the chair invokes an interteam competitive component, delaying the collective team financial results until further into the meeting. A further important difference between the two in terms of rhetorical practices can be seen in the Company A team’s patterning of often voluntary, self-selected turns and vivid accounting compared with Company B’s team interaction where people are mostly chair-selected for turns. Moreover, turns are shown to be, for the most part, limited in their details. These two points are important, and are returned to in the final section on preliminary reflections.

Contextually Situated

For something to besituated,it is seen as located or embedded in some phenomenon: an utterance can be contextually situated, for instance, in its orientation to the given context of the situation in which the discourse takes place. An utterance can beculturally situatedin, for instance, the use of shifts in footing (position/role/identity) according to the cultural context.

Temporal Deixis

Deixis is the term given to markers of reference, and these can be temporal (e.g.,now), proximal (e.g.,on the spot), or distal (e.g.,over there). The important point to note about deixis is that their meaning (for speakers) depends on the context in which they are uttered. Hence, they depend on speakers’ shared understanding of context or experience of events. So, for example, if one speaker said,he’s not coming until after 9’ to another in an evening context,they might both understand that this can be understood as being inconveniently late; contrastingly, if the same utterance was made in the context of the morning, it might be collaboratively understood to be convenient in locating the prospective visit after the business of breakfast and so forth.

Why does financial accounting invoke contexts of high stakes and risk? From an observational point of view, it is suggested that foregrounding an account of finances foregrounds the financial health of the firms as contingent on the sales teams’ activities. In constructing reports of financial status, the chairs effectively script participants’ reports as accountable with a mandate for truth and accuracy, which have direct consequence to the organization’s economic success. The present analysis shows how participants orient to this context in their reports. As participants formulate accounts, they employ a range of rhetorical practices to construct selves as knowledgeable and accounts as factual, objective and unbiased by self-interest or motivation. Such actions work as a fundamental layer of management of stake and interest (Sneijder and te Molder, 2005). That is, speakers routinely inoculate descriptions against alternative or counter versions, for instance, or criticism (Abell and Stokoe, 2001). In the previous discussions around trust, the actions of invoking epistemic superiority (Clifton, 2012a) and authenticity are frequently displayed as rhetorical strategies for factualizing and concretizing accounts. In the present analysis, we see speakers accomplishing a slightly different set of strategies in their scripting of accounts as authentic, acceptable, and therefore trustworthy in what they themselves construct as a high-stakes context.

13.3.1 Stake and Authenticity

Extract 2 shows how the chair of Company B orients to stake and authenticity.

This extract comes at the start of the meeting. Just prior to this, the chair has called for “quick scores” relating to three levels of sales achievement (bronze, silver, and gold), conjuring a between team member competitive element. Her account opener (Lines 8/9) accomplishes two key actions: first, her formulation of “this information,” rather than “the information,” can be heard as a possessive scripting of her ownership with authority to deliver, interpret, and evaluate the information—which is exactly what she does. This raises issues of stake and interest, and potential credibility problems (Silverman, 2007) associated with bias and subjectivity. Second, the “up to last Thursday’ temporal deixis (Benwell and Stokoe, 2012) conjures the sense of “latest available” and “beyond dispute” nature of the forthcoming account. This combination implicates a tension. How does she resolve it?

The headline news is delivered with a repeated extreme case formulation invoking positive assessment (Lines 10–15): “done the most” and “first place.” As Derek Edwards and his colleague Potter note, and as shown in the previous chapter on trust, such formulations can work “…to make a report more effective by drawing on the extremes of relevant dimensions of judgement” (1992: 162). This is combined with an attention to accuracy and veracity with “Bob’s actually made,” with the slight pause before referring to numbers of placements made suggesting a glance at paperwork in hand, scripting the authentic nature of the account. Note also the repeated reference to “so far this year” in Lines 11 and 14: this effects the positive nature of the reported news and its accuracy. Perhaps most importantly for the ensuing transactions, it works to raise the stakes for other participants with its suggestion of more placements to come, something that others on the team must compete with.

The news evaluation (Lines 15–19) does the work of attempting to resolve any unfolding tensions and the chair’s own potential stake and interest in these affairs. She invokes demand for consensus with a call for a shared “loud news receipt” (Hepburn and Wiggins, 2005), thereby sidestepping the implications of her stake and interest. The use of “actually deserves” strengthens the call in scripting a warrant of authenticity. On a more tacit level, what may also be heard is an appeal to group corroboration that contrasts with the competitive component introduced at the outset; is the chair now working to invoke team affiliation and mutual support? The analysis cannot show if this is the case as the chair continues with her monologue for some time, with no further calls for cheering. Indeed, the first occurrence of a different speaker takes the form of a brief, factualized statement in response to a direct question. The analysis cannot therefore reveal how the participants understand this speculated “group construction” versus “team member rivalry” other than through the action of their cheers when called for.

In this short extract, then, the chair is shown to accomplish two primary actions: first, she establishes the high-stakes nature of the meeting (with its implication of risk), while foregrounding team member competition and rivalry. At the same time, she orients to authenticity of account—“truth telling”—as a necessary response to high stakes, and resolves as acceptable the team’s coshared stake and interest in these proceedings.

13.3.2 Authenticity and Challenge

Company A’s chair accomplishes the same in a comparatively different way, shown in the following extract that also comes from the start of the meeting. Just prior to Extract 3, John (assuming temporarily the role of chair) refers to an email that he has sent to all participants with the month’s financial data, which he has asked to be checked. Note how he scripts a version of events in which he is not the source of the financial information, but rather its monitor.

There is a considerable amount going on in this extract: the contrast, for instance, between John’s scripting of what “we” have done (Line 12) with Brian’s account of what “I’ve done” (Line 24), both referring to the same topic. The first works up an inclusion account that can be heard as constructing consensus (Abell and Stokoe, 2001), shown by Derek Edwards and his coworker Potter (1992) to be a factor in establishing the factual nature of affairs. In the second, Brian formulates an account of possession, effectively reattributing ownership for the reported action, perhaps one reason why John moves to dismiss “the numbers”—and any further claims by Brian (!)—in Line 31.

Constructing Consensus

Speakers can construct the consensus of others in many different ways, perhaps the most obvious of which is to use the inclusive pronounlet’s.Invoking consensus also serves as a way of describing some state of affairs as common knowledge to others, thus warranting its truth. If everyone thinksxis the case, then it must be true. Such actions can be explicit or implicit.

Evaluative Expressions

As a discourse analysis term, this has its origins in the English Philosopher John Austin’s influential book, How to do things with words, published in 1962. Evaluative expressions come in two types: justifications and excuses. The latter involves admitting something but offered with extenuating or influencing circumstances, while the former involves no denial of responsibility. In a wider understanding, phrases are said to be evaluative expressions or inferences when they invoke some property not explicitly included in the phrase itself. One example of this would be to describe how people come and go at all hours of the day and night from a particular house in a street, in which the context of the utterance might suggest that the resident is dealing in drugs, for instance. At their basic level, these expressions make plain a speaker’s sense of entitlement to express an opinion on some topic.

Turn Transition

A turn or topic transition is simply the point in the discourse that affords an opportunity for a different speaker to take up a turn or for a new topic to be introduced. Transition points are typically signaled by markers such as pauses by the current speaker, or nonlexical terms, or the clearly described closure of a topic.

Keeping the eye on the present line of inquiry, the “high-stakes” work is done by implicating the collective participants in the business of establishing financial position for this month (Lines 8–11) and the year’s end (Lines 16–17). The vivid level of detail afforded in John’s account, including the reference to moving money, works as fact construction (Edwards and Potter, 1992) and as a warrant for the truth of the given version, which is evaluated as “probably prudent” (Line 15), with the search for the “truer picture” made explicit in Line 16. Here, the use of “probably” works to distance John as the agent from the probability of the claim (Myers, 1989) should future events transpire otherwise, thus attending to accountability. Sally Wiggins and her colleague (2003), at the UK’s Loughborough University, propose that evaluative expressions serve to work up the speaker’s entitlement to express an opinion, and from this perspective, John can be heard as scripting not just the money move as being “probably prudent,” but reflexively himself too. The high-stakes nature—and prudence—of the enterprise is further strengthened by John’s account being laden with “hedging” (Rasmussen, 2010) over the probability of events (“should put,” “about the same,” “I think,” “probably prudent”) and laced with discourse of accuracy and truth with their connotations of authenticity and trustworthiness (Lines 15–16).

In these actions, then, John raises the importance of accuracy, truth, and caution as foregrounded contexts to the subsequent meeting. When such matters are constructed as live to the enfolding discourse, what is also implicitly constructed is the opposite—inaccuracy, lies, recklessness—and all its associated risks. What happens next is intriguing.

Brian gives a subdued token of agreement (Edwards and Potter, 1992) to John’s initial report (Line 18). John’s reaction is to verbally identify the speaker (obviously dialing in and not visible to all participants). He could have simply ignored Brian’s “yeah” and cough—no one would have been the wiser. But here, he reformulates Brian’s token with an extreme case formulation (Abell and Stokoe, 2001): “violent agreement.” One of the effects of such formulations is to “up the ante” and the accuracy of a claim (Edwards and Potter). However, here, it works up irony (contrast this with Ian Hutchby’s, 2011, “skeptical rejoinder,” which serves to dismiss accounts), implicating an invitation bordering on demand for an explanation. Brian’s token turn cannot be ignored, and he is thus held accountable. This conjures John’s awareness of accountability for his previous turn, as well as indexing his concerns with truth—trustworthy knowledge. Thus, John arguably interprets Brian’s turn as working up doubt over John’s description of affairs, as a challenge to its authenticity that must be resolved.

Understood in this way, John constructs the latter’s turn as a competency challenge (Hutchby, 2011). By casting Brian in the role of violently agreeing, raising connotations of Brian’s personal stake and interest in the affairs being reported, John neatly and reflexively indexes his own concerns with objectivity, thus working to protect his own stake (Edwards and Potter, 2005). Note also John’s laughter preface (Line 20) to his account of “violently agreeing”: unlike the example seen earlier, here, laughter orients to a potential problem with Brian’s brief response. Thus, John is scripting a call to account and the next turn would be normatively taken by Brian in response.

John makes a turn transition opportunity available to Brian (Line 22) with a pause after “previous report,” which Brian does not take up, in contrast to expectations. John proceeds with a topic closing token (“Good stuff”) and a brief display of searching (Potter, 1998a) for the next topic item (“ummm”).

An alternative interpretation might suggest that this “pause” works up a second turn transition opportunity: the topic has been insufficiently reported due to Brian’s lack of contribution. Robin Wooffitt offers a good discussion and explanation of turns and how speakers “…orient to, and display to each other in the design of their turns, what they understand to be the salient features of their context” (2005: 64). Thus, John has issued a call to account, making a turn transition opportunity available, which is not taken: John then creates a second opportunity through his delaying tactic, and this time Brian responds. Consequently, we can suggest that Brian effectively displays his orientation to this particular interpretation as it is at this point that he finally takes up a turn. Moreover, Brian displays his tacit knowing of the meeting’s concerns with accuracy and knowledge to be trusted with his account of “what has been done,” which he scripts as “positive” (Line 22), effecting a contrast to John’s description of “probably prudent.” Brian, in other words, displays his orientation to a need to offer a clearer and more positive picture than that reported by John, with his delayed and hesitant utterance conjuring troubles with John’s preceding account—particularly its precision (see Paul Drew, 2003b, for a fascinating analysis of precision in discourse).

Although he appears to repeat the account made by John, there is a subtle but significant difference. While John’s version of affairs is hedged with contingencies, Brian’s is assertive and shown to be accountable by the issuing of a warrant (Silverman, 2007) in the form of a conditional structure (Potter and Wetherell, 1987): “if I move … (then) it can only be …” (Lines 26–28). Thus, the account is pragmatically occasioned (Edwards and Potter, 1992) and conditional. Brian rescripts the state of affairs, orienting to his knowledge of cause and effect (Chilton, 2004), which is privileged to him and only him but which he has shared in a display of willingness and concerns for accuracy. In so doing, he upgrades the “probably prudent” evaluation to an undoubtedly (“it can only be a good thing”) prudent one. John effectively issues a concession marker (Wood and Kroger, 2000) in Line 30, conceding to the evidence introduced by his colleague: he upgrades his previous evaluation in Line 22 to “So all good stuff,” which also works to presignal the forthcoming topic closing sequence, marking the topic as adequately covered (Lines 31–32).

Pragmatically Occasioned

An utterance is said to be pragmatically occasioned when it is clearly driven and influenced by a speaker’s personal interest (their agenda).

Concession Marker

Concession markers are words or phrases that concede evidence in some way, with examples includinggranted that XYZ,” “XYZ fair enough …,” “XYZ can or could be the case ….

If this is to be shown as a valid analysis of the data from both meetings, accounts given by other meeting participants should orient to similar concerns with truth and accuracy, and an understood context of high stakes, through their turns. Derek Edwards and Jonathan Potter (1992 ) show how two discursive strategies, narrative and consensus–corroboration, routinely work to formulate accounts as factual. This is shown in the next extract.

13.3.3 Narrative and Consensus–Corroboration

Extract 4 comes roughly halfway through the meeting (Company B), after the chair has delivered a report on the team’s joint financial achievements. The chair is now “going round the room” calling on individuals to provide accounts of current and future predicted “orders.”

The first thing to notice is the narrative construction of Ann’s account: good news contrasted with its opposite (Line 240), an interpretation of these events, and the formulation of a candidate solution (Hepburn and Wiggins, 2005 ) to the problem of lack of feedback (Lines 244–246) through getting to know the hiring managers. The proposed solution is confirmed in her future plans to “go up there” with her colleague. The chair’s turn in Line 250 is what Robin Wooffitt (2007) calls a “minimal or nonlexical continuer,” which is typically interpreted by speakers as a request for more information. What is interesting about these nonlexical minimal continuers is not just their signaling for more information but also their effects on the prior speaker’s next (expansion) turn. Wooffitt’s study robustly shows how these speech tokens typically lead to next turns marked with hesitation and circumspection. This is precisely what can be seen here.

Minimal (or Nonlexical) Continuer

Continuers, which typically include utterances such ashmmmormmm,signal to the current speaker, or the speaker who has just offered a turn transition, that they should continue with their account or report. Thus, these act likepermits,in giving permission to another speaker to carry on or to take up another turn.

In contrast to the precise narrative work done in her first turn part, Ann now searches for something more to say (“uuum yeh”), finally resorting to what might be described as stating the obvious—the imperative to “just keep going” (Lines 251–252). This combination scripts a classic “doubt marker” conjuring the conditional status of the statement (Wooffitt, 2007 ): it acts like a sort of “watch this space.” Again, the chair gives a minimal receipt, standing in for a second call for further elaboration. Arguably, Anne indexes to the upbeat tone with a further expansion turn formulating a more positive evaluation: “we are having some success,” which is scripted as being tentatively cautious, but obvious, and therefore beyond criticism or doubt.

Ann’s work to effect a warrant (in “having some success”), combined with her earlier account of difficulties to be overcome in a particular way, is tacitly endorsed as a “direction of travel” in the chair’s call for “more” (Lines 257–258). It could also be interpreted as an admonishment to Anne that she needs to do more, that enough is not being done. However, in the context of risk, high stakes, and truth telling in general and the trajectory (“yup,” “yep!,” “Indeed!”) of the chair’s turns in this extract, a more plausible explanation is the chair orienting to endorsement and motivation and that having “more” will not be such a big task or challenge, with “just” doing the downgrading work (Abell and Stokoe, 2001).

According to Derek Edwards and his colleague (1992), narrative accounting scripts claims as more plausible, and factual. The narrative construction here has the effect of bolstering the authenticity of the claim, thus orienting to the tacit understanding of the need for truth telling. This reflexively also has the effect of scripting avoidance of overstated or exaggerated claims, which could run the risk of being shown by subsequent events to have been issued as unwarranted claims. The discursive effect is similar to Petra Sneijder and her colleague’s study of participants in an online veganism forum who are shown to use modal constructions (e.g., “certainly,” “in my opinion”), which, they argue, “… allows speakers to display a concern for saying no more than they can be sure of, thus enhancing the trustworthiness of their accounts” (2005: 675). We will see an interesting contrast to this in Extract 6.

Ann’s consensus–corroboration work accomplishes further “truth-telling” actions and particularly orients to the high-stakes nature of the business in effectively “sharing” the risk among colleagues. For instance, in Lines 242 and 243, Ann’s own account of what needs to be done is obvious to “we”—her colleagues. Also, it is not just her that is going to meet the hiring managers, it is also Tom, which has the effect of calling a witness.

Extract 5 shows how participants in Company A interpret events: but do they orient to concerns with truth and accuracy? This extract comes just before midway through the meeting as part of the meeting agenda item “presentations” and follows a fairly extended two-way positively themed conversation between the chair and John with limited input from anyone else.

There is a slightly accusatory note in the chair’s call to Mark to provide an account: there is no date in his list, and this, combined with his account of being absent the previous week (given earlier in the meeting), leaves him in the position of not knowing, which he constructs as an unsatisfactory version of affairs. Mark orients to the discrepancy with a hesitant start before delivering his account (Lines 175–181). The first part indexes the discrepancy over the missing date with a mitigating (Abell and Stokoe, 2001 ) description of affairs: the date was for the previous week, but the client postponed (as opposed to canceled) with the warrant that they (the client) will be in touch this week with a new date. He emphasizes “this,” which upgrades the veracity of the account, neatly erasing his accountability for the lack of meeting and date. The final part of his account (Lines 179–181) works to upgrade the news value by issuing new information (change of meeting location), which Mark positively evaluates as “good.” The action of delivering this evaluation—with its potential to be called into question—displays his expectation that the chair and others are sufficiently knowledgeable (Svennevig, 2012b) of the meaning of the change of venue to concur with his evaluation. He is, in other words, orienting to the knowledge held by other group members.

The account and warrant are receipted by the chair with a nonlexical minimal utterance. Mark does not actually pause in his account, but continues across the chair’s turn (Line 182). The chair’s utterance in Line 182 can be interpreted in either of two ways: first, it could be understood as a “minimal continuer” (Wooffitt, 2007), as a sanction for further clarification, or it could be interpreted as a skeptical rejoinder (Hutchby, 2011). In both Mark’s continuation of his account and in the marked rise in tone in the chair’s “mm↑m” (Hutchby), it is shown to be mutually understood as agreement for further elaboration.

Mark’s turn and that of the chair in Lines 185 to 188 work as contrasting descriptions (Hepburn and Wiggins, 2005). Mark orients to his previous account of a new date being issued this week, and the currently incomplete list, with a firming up of his belief in his prediction—he will issue the date when it “comes through,” thus working up his version as authentic and trustworthy—and accurate. This is slightly risky in that future events might show him to be wrong about the date: he is laying himself open to future criticism. It also reflexively indexes his role in managing client action, which is a running theme to both meetings. Clients do not fall out of trees: it is the job of the sales and marketing team to find clients and business opportunities and manage these into effect. Mark’s account at this point could also be heard as a further apology for the missing date, with an affirmation that this will be rectified.

The chair’s turn effectively works as a repair in the sense of orienting to Mark’s account confirmation but working to downgrade (Abell and Stokoe, 2001) potential future credibility problems by receipting the report with “ok-I’ll ju.” He will “still keep” Mark’s meeting on the list but placed at the bottom and marked with a “TBD.” Thus, it is the chair who works to remove risk to Mark’s accountability through the construction of a hedge on the probability of future events. Truth, accuracy, and the potential for risk are consequently shown to be live concerns that are constructed and oriented to interactionally.

13.4 DOING “UBER AUTHENTICITY” THROUGH VIVID NARRATIVE ACCOUNTING

Compared with the other extracts and the rest of the meeting discourse in general, Extract 6 is hearable as an exaggerated, even glamorized embellishment of events. It also includes an explicit display of subjective bias toward the speaker’s own stake and interest in the serving of extreme case formulations as evaluations (e.g., “it was absolutely brilliant,” and “I loved it”: Line 200). Moreover, his account of enduring “two hours” of being the target of questions formulated as putative weapons (“firing questions at me”: Line 206) aimed by PhDs no less has the reflexive effect of scripting the speaker as clever, intelligent, knowledgeable, and trustworthy to succeed in exceptional circumstances. Unlike Extract 5, no-one takes action to collaboratively manage any prospective threat to his stake and interest. As such this account would represent a breach of the shared understanding of a mandate for truth and accuracy as mitigation against risk: in other words, it looks like a deviant case (Potter, 1998a). Stake and authenticity can be seen as live issues.

There are a number of key features of this account that allow for a different analysis. The extract comes around 19 minutes into the Company A meeting, and a few moments after Extract 5. It involves the same actor as the previous extract (Mark) and is initiated by the chair in a casually framed request for an update on other meetings. What the detailed analysis suggests is that Mark is doing a form of “uber authenticity” in his vivid narrative accounting (contrast this, for instance, with that contained in Extract 4), couched in a delicate management of stake and interest. This can be seen in three features: the issuing of a news headline, “doing being ordinary” as the preface to an account of extraordinary events, and quantification rhetoric.

13.4.1 Issuing a News Headline

Marks’s account is initiated by a question from the chair concerning whether two other scheduled meetings have taken place. He does not explicitly ask for any further information. In Extract 5, Mark’s reply to a similarly framed question orients to accountability in so far as the negative response (the meeting did not take place) requires an explanation in the form of a warrant. Here, the answer given is an affirmative, but again, Mark issues a detailed report that on the face of it has not been requested. Thus Mark displays his tacit knowing of the meeting norm of sharing knowledge that is more than simply issuing bare facts. The way that Mark prefaces his account, and the actions that this accomplishes, is unusual compared to the other extracts.

The account is prefaced by two actions in Lines 187–188: laughter followed by the scripting of a news headline. In their study of interaction in an online discussion forum, Charles Antaki and his colleagues (2006) show how prefaces work as routinely used but powerful devices to “key” the reader to apply a particular understanding to what follows. Similarly, Smith (1978) shows how an interviewee issues “instructions” as a preface to her account of her friend’s mental illness, which works to orient the interviewer to a particular interpretation of events. Here, Mark’s formulated preface works in much the same way. According to David Greatbatch and his coworker (2002), in their study of laughter in the context of “gurus,” public speaking, and audiences, laughter can be used to express solidarity among speakers and to accomplish group cohesion, enhance self-esteem, gain approval, and manage embarrassment. But, in this case, it is only Mark who laughs and as such, stands as a signal that what is about to follow is unusual; thus, it is doing the work of calling attention—rather like the “town crier” who rings his bell before issuing the news proclamation.

The news headline, which works up a different interpretation of the preceding laughter, takes the form of an evaluative inference (Hepburn and Wiggins, 2005). That is, the description (“… was like a- a- a sor sor it was like an interview”) is loaded. Combined with the laughter, it underlines the “out of the ordinary nature” of what is to come. The comparison to an interview is quite deliberate, which can be seen in the repair and the emphasis given: this is not working as metaphor (although it has the linguistic construction of a metaphor in “it was like”). As the account unfolds, the category of “interview” is shown to be a compatible descriptor. What this category does invoke, however, is a sense of “confrontation,” job and performance appraisals, or discomfort. So, the headline suggests that what is about to follow is not just unusual but also has a potentially negative outcome with the laughter serving at this moment in time to manage its potentially embarrassing nature.

This is precisely the interpretation that the “unnamed male” displays in his downbeat token of empathy (“yeah”). The second action that the formulation accomplishes is to establish the start of a narrative—a story—not just a report and as such works to capture the floor for an extended turn without interruption. With the exception of minimal, mostly nonlinguistic, tokens, Mark is able to unfold his story without pause. The upshot of the preface formulation, then, is to signal the “out of the ordinariness” of what follows, which is described in terms of an everyday common occurrence (“an interview”) albeit out of context and which is served up with mitigating laughter. In this way, while signaling a forthcoming unusual account, this is nonetheless issued with a claim to authenticity.

A further point to draw out concerning prefaces is the common practice of restating the opening preface at the end of the account, which signals that whatever it is that the preface has “promised” has in fact been delivered (Antaki et al., 2006). This suggests that the absence of such a repeat would leave an unsatisfactory account, perhaps even calling into question its authenticity based on the accusation that “you have not done what you said you were going to do.” We find the repeat in Lines 206–209: the action of being the target of fired questions serves as an “interview” scene. Noticing this draws attention to the construction of the account as a whole: the vivid narrative accounting is accomplished in Lines 187–209, which is punctuated by unobtrusive minimal continuers (Wooffitt, 2007)—that is, permits to the speaker to continue. The second part of the account (Lines 209–218) does the business of factual accounting. It is quite clearly an account in two halves.

13.4.2 Doing Being Ordinary

The second feature that suggests that Mark is doing “uber authenticity” can be seen in Lines 191–195. This is a good example of “doing being ordinary” (Line 191: “I turned up e::hh thinkin’ I was meetin’ one person…”), which is followed by an account of extraordinary events (Lines 192–195: “…was meeting … the pro-vice chancellor…” and six other PhDs’). Thus, extraordinary events are framed in the context of an ordinary person going about their ordinary, usual business. According to Robin Wooffitt, such rhetorical displays establish the speaker’s normality and social competence, which “… is a central feature of warranting the factual basis of our claims” (2005 : 107). What is equally interesting about this particular part of the account is the repair seen in Line 192: Mark starts to say that he met with the chancellor, but then self-corrects with “vice-chancellor.” In the hierarchy of the higher education establishment, the latter is subordinate to the former. This could be seen as a downgrading of the importance of Mark’s encounter. Contrastingly, the repair is seen in the context of the warranting of factual claims: it is doing “authenticity” in the display of attention to detail and accuracy. As we saw in the previous chapter’s discussions around trust, these types of actions routinely have the function and effect of constructing trustworthiness on the part of the speaker (Clifton, 2012a). Note the evaluative token issued in Line 194 (“brilliant”), which suggests not just acceptance of the account thus far but positive evaluation with a permit to continue.

The extraordinariness of the circumstances as they transpire is compounded in the reference to “plus six other PhDs’, with the number tonally emphasized. This is subsequently further upgraded to a “herd of PhD’s” (Lines 203 and 206). Note how Mark uses the category “PhD” and then offers a second category of “heads of various departments” (Line 198), with the latter delivered with a sprinkling of laughter. The reference to “PhDs” causes a sharp intake of breath on the part of one hearer, while the second category causes, not matching laughter that one might expect at this point in the account and with a direct indexing to Mark’s own laughter tones, but rather general positive murmurs. Why refer to PhDs over department heads (a job category that is more likely to be the routine business of the participants) and why upgrade from “six” to “herd?”

It is suggested here that the category of “PhD” has the effect of, firstly, underlining the unusualness of events in that PhDs may be a common resident at higher education institutions, but 7 (including the pro-vice chancellor) in one place and time is unusual. Secondly, the term “PhD” comes with strong category inference (Silverman, 2007), which is quite different from that of department head, and the way in which this is used has a very important function in terms of the speaker’s own identity and self-esteem. That is, PhD invokes studiousness, intelligence and knowledge, academic ability, teacher, and so forth: it invokes the sense of the daunting, and this invocation can be seen in the deliberately audible sharp intake of breath by one of the hearers. Having conjured a very particular category, Mark then effects what can only be described as a “mirror action”: by placing himself in the middle (Line 203) as the target of a firing line of questions (Line 206) by a “herd of PhDs” for “two hours,” and which trial of endurance has a positive outcome for the speaker. The effect is to construct himself as clever, intelligent, knowledgeable, trustworthy and able to cope with the unexpected. It is the narrative of a “David” who finds himself compelled to do combat with “Goliath” in the face of seemingly insurmountable odds.

Notice how Mark repeats the collective noun “herd” three times (Lines 203, 206 and 208), with the second two occurrences arguably orienting to the laughter initiated by John in Line 205. By any analysis, Mark appears to be on the brink of getting carried away by his own performance. This brings a serious risk of being seen as exactly the opposite to that which he has earlier scripted (i.e., clever, authentic, etc.). Consequently, the third repeat (Lines 208/209) can be construed as quite deliberately used to reprise the preface as a signal of the end of the narrative account, with the ensuing “u::h” flagging a change of business. Such linguistic scraps may also be interpreted by hearers as marking a turn transition point (Wooffitt, 2005), a point in someone’s talk that allows for a new speaker to step in. However, in this instance, Mark is quick to follow with a stretched “a::nd”: stretched words like this are routinely used to retain the floor (Hutchby, 2011) in arguments. The contrast between the first half of the account and the second part could not be more stark.

13.4.3 Whose Counting? Quantitative Accounting

Sprinkled throughout the account as a whole, Mark uses quantification rhetoric (Edwards and Potter, 1992 ; Potter, Wetherell and Chitty, 1991). He meets with the pro-vice chancellor and “6” other PhDs, leaving the listener to do the arithmetic; he was questioned for two hours, which precision contrasts nicely with “a herd,” which invokes a numberless quantity but which is nonetheless substantial; he refers to turnovers of “20 million a year” and “49 million a year.” As shown elsewhere, quantification rhetoric constructs accounts as factual, as making “… a specific version appear independent of the speaker and thus a fact rather than an interested account” (Potter, Wetherell and Chitty: 336). That being the case both parts of the account are therefore laced with factuality framed as beyond the manipulation or influence of the speaker and consequently free of his personal stake and interest.

Coming as it does after the repeat of the narrative preface and containing two “meaty” economic numbers, one would expect that this is the part of the account that does the upshot, providing the warrant for the earlier vivid narrative. This is also the only part of the account that contains vague accounting—“a potential business partnership,” “they want to make quite a lot of their stuff,” and “the first step is to talk about a business partnership”—which is contrasted negatively with “they’re actually going to be doing” (underlining added). Notice that the referred to discussion will not address what “they” will be doing, implying that this refers to what the client will be doing. Any sensible interpretation would suggest that discussion of a business partnership in the absence of its purpose (what they will be doing) would run the risk of being a nebulous one. This is clearly reporting a business opportunity for the organization but it is vague and insubstantial. Arguably, Mark himself orients to this turn of events with a triple repeat of “the first” in Line 216, suggesting both unease at referring to “first steps” and perhaps recognizing that the events in which he has engaged thus far, and that which he has reported here, represent no steps whosoever. As if to consign his just delivered account to history, Mark swiftly and smoothly moves on to an account of another meeting with a different client. Note also the complete absence of any interaction from any other member of the team at this point.

Collateral Information

This refers to a rich situated or contextual description that is used to evidence the factuality of an account. These expressions offer a vivid and graphic account of a believable state of affairs.

Taken as a whole, it is proposed that Mark orients to the lack of substance in the actual report of business opportunity. His vivid narrative accounting, shown to be explicitly theatrical, combined with factual accounting accomplished through for instance quantification rhetoric, works to obscure this lack. It can be conjectured that if asked subsequently about Mark’s account, what hearers would recall would be the “herd of PhDs,” not the announcement of a potential business partnership opportunity. One could further speculate that it is the narrative accounting, as a form of “collateral information” (Edwards and Potter, 1992 ) that is doing the real “uber authenticating” work, serving to cloud a report that is otherwise risky in its potential to lead to nothing more than talking. The practice of vivid accounting, and emphasis on accuracy and authenticity, as a strategy for masking difficulties is reported in studies of courtroom discourse (e.g., Locke and Edwards, 2003), and other forms of testimony.

13.5 PRELIMINARY REFLECTIONS

Both of the meetings analyzed here represent classic examples of knowledge-sharing meetings within a participant-constructed high stakes context. It is argued that in orienting to this context, with its implications of risk, the trajectory of the interactional meeting discourse becomes driven by matters of stake and interest. This is evidenced in the emphasis given to displays of truth telling, accuracy, authenticity, trustworthiness and concerns with reputation. The hallmarks of the meetings analyzed here are consequently similar to those displayed in the previous chapter’s focus on trust. Building on this, one could then make the case that risk is shown to be a corelational phenomenon with trust, which are both shown to be factors in knowledge sharing action. It is also possible to claim that identity is just as much a feature of knowledge sharing discourse as trust and risk and that all three are corelational. The knowledge sharing theme of context, originally determined as factor based on the KM literature, begins to look like vehicle for or category to describe all impacting themes because these are the contexts that speakers themselves invoke as live concerns.

Of particular interest here is the effect of the high-stakes context invoked by speakers in their knowledge sharing actions. One of the key questions for the present research concerns how matters of risk and so forth influence knowledge sharing, and with what effect for speakers and the business at hand. While the analysis reveals similar discursive practices in both meetings in displaying high stakes as a live concern, what can also be seen is a significant difference in how this plays out in their respective patterns of accounting. Recall Extract 4 in which Ann displays apparent reluctance to provide any further elaboration beyond her initial narrative construction. A reminder of the meetings’ purpose sets some further background.

The purpose of the meetings is to share accounts of sales and marketing activities against the backdrop of the drive for organizational financial health and success. Participants have a vested interest in giving positive reports, but orient strongly to the need for report accuracy, authenticity and trustworthiness. Derek Edwards and Jonathan Potter (1992) argue that people routinely work to construct “preferred versions” of accounts as “disinterested”—that is, to use objectivity, for instance, to decouple self-interest and accountability, to construct mitigating circumstances as a way of warranting or justifying versions of affairs, or to hedge accounts as contingent on factors that can be scripted as beyond their control. The high-stakes nature of the meetings, linked to the taken-for-granted assumption that accounts can be accepted as realistic versions even though the actor is often the only witness present to the version being related, makes the business of managing stake and interest more acute and complex.

It is claimed that the introduction of the category of finances at the outset of both meetings (Extracts 2 and 3), with its implicit connotations of organizational health and success, is what triggers high stakes as a live concern for speakers. This, it is claimed, in turn sets in motion the meetings’ imperative for truth telling and accuracy. In Extract 3, this category is formulated as a group accomplishment—that is, financial reports are given based on how the group has collectively performed. In the other extract, the category of finances is displayed as team member competition and rivalry. With respect to this extract (2), as it only features the chair as speaker, it was noted that it was not possible to determine how this formulation is oriented to by other speakers: that is, whether they display mutually shared orientation to the competitive component of the financial account, at that point. But this can now be unpacked.

While both meetings can be considered to display similar features in their overall organizational structure and meeting goals, a comparison between them reveals a subtle but significant variance. In the Company A meeting, the discourse throughout is shown to be more collaborative with contributors often volunteering and elaborating on accounts as self-selected turns. By contrast, Company B’s meeting is characterized by contributions being called for by the chair, with minimum details reported and few taking up elaboration turns (Extract 4 being one of the—albeit limited—exceptions). Also, although not included here, the longest account in Meeting B, and probably the most important in terms of the scope of business opportunity described, comes right at the end of the meeting, with consequences for available time to afford appropriate levels of discussion. To illustrate this point of variance, the following extracts from both meetings serve to display their respective characteristic patterns of accounting.

Without going into an in-depth analysis here, the collaborative nature of Company A’s meeting discourse is clearly shown in Extract 7 in the extended and detailed accounts of activity given by Tom in response to a call to account made by John. Note how John’s call is not formulated as a question, but does contain a candidate topic (the meeting). Note also how Tom’s accounting is punctuated with tonal work, and laced with opinion and assessment. The extract from Company B is occasioned by a call in the form of a question, with no indicative candidate answer other than a reference to the location of activities (“your world”). Jane’s is more tonally neutral than Tom’s and is carefully factual with the only assessment given to describe “an awful lot em CVs” (Line 304). What can be concluded from this?

Based on the detailed analysis of the two meetings, and this admittedly high level comparison of Extracts 7 and 8, it is proposed that the way that the finances category is introduced to each meeting is the source of the effect that can be seen here. In this sense, what the financial category does is activate existing tacitly known and understood context, mutually shared between members. In the case of Company A, the high risks context is formulated as a context of collaboration, assessment and knowledge elaboration. With Company B, it is formulated as between team member competition, which can be seen in how members carefully hedge their accounts in the form of “summary” or “headline” accounting. Thus, even though collective financial results for the group as a whole are presented part-way through this meeting, the first part of the discourse invoking between team member competition remains foregrounded as the activated context.

This chapter has raised what might be considered some contentious issues and findings in relation to risk and related contextual matters. These are returned to in the discussions of all of the findings in Chapter 17. Next, we turn our attention to the subject of identity, a topic of particular interest to the discourse analyst and, as will be shown, a phenomenon of discourse that has some interesting and unexpected consequences for the business of knowledge sharing.

FURTHER READING

  1. Drew, P. (2003). Precision and Exaggeration in interaction. American Sociological Review, 68: 917–938.
  2. Greatbatch, D. (2009). Conversation analysis in organization research. In Buchanan, D. and Bryman, A. (Eds). The Sage Handbook of Organizational Research Methods. London: Sage.
  3. Potter, J., Wetherell, M. and Chitty, A. (1991). Quantification rhetoric—cancer on television. Discourse & Society, 2, (3): 333–365.
  4. Smith, D. (1978). 'K is mentally ill' the anatomy of a factual account. Sociology, 12, (23): 23–53.
  5. Wooffitt, R. (2005). Conversation Analysis and Discourse Analysis: A Comparative and Critical Introduction. London: Sage.
  6. Wooffitt, R. (2007). Communication and laboratory performance in parapsychological experiments: demand characteristics and the social organization of interaction. British Journal of Social Psychology, 46: 477–498.
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