Happy customers at every phase of the product

Launching a product with more features than the market needs is wasteful. Early adopters will choose functionality over price, experience, and so on. To win early adopters, the product must meet their functional needs well. This helps us to build our product lean, but drive impact. However, a lean product is not necessarily a minimal product. So, my illustration for product development using the Impact Driven Product paradigm would be as follows:

Happy customers at every phase of the product

The essential point is that the first version of an Impact Driven Product must be a complete product that not only works well but also is emotionally appealing and valuable enough for the customer to buy it and it meets business outcomes. It is surely not a skateboard. Each version of the product must be an Impact Driven Product based on the stage of market and business maturity. Ambitious thinking is crucial for building products.

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
18.222.95.7