Notes

CHAPTER 2

1. Source: http://Investor.FB.com, accessed January 12, 2015.

2. Source: http://internetlivestats.com/twitter-statistics, accessed January 12, 2015.

CHAPTER 8

1. Aaron Sorkin, interview with Stephen Colbert, The Colbert Report, Comedy Central, September 30, 2010, available at http://thecolbertreport.cc.com/videos/h7gmgz/aaron-sorkin, accessed January 12, 2015.

APPENDIX

1. Source: http://www.adweek.com/news/advertising-branding/north-american-ad-spending-could-top-pre-recession-levels-year-160026, accessed January 12, 2015.

2. Source: http://www.wpvirtuoso.com/how-many-blogs-are-on-the-internet/, accessed January 12, 2015.

3. Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx, accessed January 12, 2015.

4. Source: http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html, accessed January 12, 2015.