List of Contributors

Marci Bracco Cain

Chapter: Mastering Public Relations

Owner, Managing Partner | Chatterbox Public Relations

www.chatterboxpr.com

[email protected]

Julia Guerra

Chapter: Your Social Media Presence

Director of Operations | The International Ecotourism Society (TIES)

www.juliaguerra.com

[email protected]

TIES is a nonprofit organization dedicated to promoting sustainable tourism practices around the world. Julia specializes in social media marketing, tourism branding, and webinars, and, through her work at TIES, she works and instructs ecolodges, tour operators, and destinations on how to leverage their digital marketing campaigns. Julia is passionate about scuba diving, hiking, and anything sustainable tourism related.

Lisa Kolb

Chapter: SEO (Search Engine Optimization)

President and Co-Founder | Acorn Internet Services, Inc.

www.acorn-is.com

877-226-7699

Together Lisa and her husband Mark have over 40 years of combined experience that can be put to work for you. In 1996, after almost a decade of solely working in the corporate world of software development and design, they moved to Colorado Springs to open a bed and breakfast. While doing software support and development for their bed and breakfast and a local bed and breakfast organization’s website, the need for a low-cost quality solution for the online marketing needs of other small businesses became glaringly apparent.

Dr. Carolin Lusby

Chapter: Demographics Make a Difference

Assistant Professor, PhD | Chaplin School of Hospitality and Tourism

Management

[email protected]

Carolin is an assistant professor at FIU and believes in the power of travel to transform lives and create sustainable livelihoods. Besides teaching and research, she leads regular trips and is the CEO of a small tourism nonprofit.

Patricia McCauley

Chapter: Website Fundamentals for Innkeepers

President | InsideOut Solutions

www.insideout.com

[email protected]

(360) 683-5774 ext 302

Patricia has presented at numerous conferences across North America and is available to speak on current marketing and web trends in the tourism industry.

Heather Turner

Chapter: The Rating Game: Leveraging Consumer Reviews

Chief | Forfeng Designs

www.chefforfeng.wordpress.com

[email protected] | [email protected]

Heather Turner aka Forfeng is a graduate of the Culinary Institute of America and has spent over 20 years in the restaurant business. She trained under one of the PBS Series “Great Chefs of America,” Chef Yves Labbe at four star acclaimed restaurant, Le Cheval D’or and has been the Executive Chef at Bellini’s Restaurant, The Cliff House at Stowe Mt. Resort and Harvest Market in Northern Vermont and at The Olde Inn on Cape Cod.

Kris Ullmer

Chapter: Working with Associations and Travel Agents (Associations portion)

Executive Director | Professional Association Innkeepers International

www.paii.org

[email protected]

715-257-0128

From Innkeeper to Wisconsin B&B Association Executive Director to PAII, Kris shares her passion for innkeeping with travelers, educates innkeepers on trends and best practices, and advocates for equitable regulations for the industry. Founded in 1987, PAII is the nation’s largest innkeeping association, and the strategic partnership with the American Hotel and Lodging Association (AH&LA) further amplifies recognition of small, independently owned inns and Bed & Breakfasts. In 2003 she started her own business which combines hospitality consulting with marketing for a variety of businesses.

Erika A. Richter

Chapter: Working with Associations and Travel Agents (Travel Agents Portion)

Director of Communications | American Society of Travel Agents

www.ASTA.org

[email protected]

(W) 703.739.6806

Toni Lanotte-Day

Chapter: Working with Associations and Travel Agents (Travel Agents Portion)

Toni Tours, Inc.

www.tonitours.net

[email protected]

W. 516-369-5738

Julia P. Douglas

Chapter: Working with Associations and Travel Agents (Travel Agents Portion)

JETSET World Travel, Inc.

www.jetsetworldtravel.com

312.574.1181 (office/fax)

Kelly Bergin

Chapter: Working with Associations and Travel Agents (Travel Agents Portion)

OASIS | Palm Coast Travel

www.OASISAgent.com

800.613.8380 ext. 5120

Christopher (Chris) J. Dane

Chapter: Working with Associations and Travel Agents (Travel Agents Portion)

President | Hickory Global Partners

www.HickoryTravel.com

[email protected]

phone: +1 561.900.2535 ext 2050

Matthew D. Upchurch

Chapter: Working with Associations and Travel Agents (Travel Agents Portion)

CEO | Virtuoso?

www.virtuoso.com | blog.virtuoso.com

Tel: 212-588-8232

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