Chapter 6. Making the Theme Socially Ready

With the proliferation of social networks in recent years, all websites integrate buttons that allow users to share pages, images, and contents. This happens simply through social buttons such as the classic "Like", "Tweet", "Pin", and so on.

For an e-commerce site, this feature is very important because it allows you to create a network of connections that measures the site and the product's popularity on the Web.

In this chapter, we are going to learn how to integrate these buttons and how to insert social boxes, such as the classic Facebook Like box, into our theme.

The following is the list of topics that will be covered in the chapter:

  • Introduction
  • Integrating AddThis social sharing buttons
  • Embedding the Facebook Like box

Getting started with social media integration

For our theme, we need to think carefully about where to place the blocks, because the position is important in order to create the right connections.

In our case, we need to focus attention on two positions:

  • Social sharing for the whole website
  • Social sharing and publicizing for the product

For the website, we can place the social buttons on the top header or on the footer, either with a link that links various social networks with the respective icons, or with the share link.

For the product, we have to add the feature of sharing, which will increase its possibility of purchase.

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