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by Jack J. Phillips, Patricia Pulliam Phillips, Tamar Elkeles
Measuring the Success of Learning Through Technology: A Step-by-Step Guide for Measuring Impact and ROI on E-Learning, Blended Learning, and Mobile Learning
Cover
Title Page
Copyright
Table of Contents
Preface
Acknowledgments
Part I: The ROI Methodology: A Credible Approach to Evaluating Your Learning Through Technology Programs
Chapter 1 Learning Through Technology: Trends and Issues
The Evolution of Learning Techniques
Concerns About Technology-Based Learning
Final Thoughts
Chapter 2 Measuring ROI: The Basics
ROI Defined
The ROI Methodology
ROI Process
Benefits of ROI
Final Thoughts
Chapter 3 Evaluation Planning and Data Collection
Achieving Business Alignment
Developing the Evaluation Plans
Considerations for Collecting Data
Methods for Collecting Data
Generating High Response Rates
Identifying the Source
Determining the Timing of Data Collection
Final Thoughts
Chapter 4 Data Analysis
Isolating the Effects of Learning
Techniques to Isolate the Effects of Learning
Selecting Isolation Techniques
Types of Data
Data Conversion Methods
Five Steps to Data Conversion
Fully Loaded Costs
ROI Calculation
Intangible Benefits
Final Thoughts
Chapter 5 Reporting and Using the Results
The Importance of Reporting Results
Identify the Needs
Identify the Audience
Select the Media
Develop the Report
Communicate Results and Evaluate the Results of Communication
Delivering Bad News
Using the Data
Final Thoughts
Chapter 6 Designing for Results
Communication With Results in Mind
Changing the Role of Participants
Creating Expectations
Design for Relevance
Design for Results
Built-In Application Tools
Use Transfer Tools
Involving the Participant’s Manager
Final Thoughts
Part II: Evaluation in Action: Case Studies Describing the Evaluation of Learning Through Technology Programs
Chapter 7 Measuring ROI in Work Engagement: A Blended Learning Solution
Chapter 8 Measuring ROI in Sales Training: A Game-Based Program
Chapter 9 Measuring ROI in a Sales Program: A Web-Based Learning Solution
Chapter 10 Measuring ROI in an English-as-a-Second-Language Program: An Online Learning Solution
Chapter 11 Measuring ROI in an Upgrade Selling Program: A Mobile Learning Solution
Chapter 12 Measuring ROI in a Sales Program: An E-Learning Solutions
About the ROI Institute
Index
About the Authors
Search in book...
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