Table of Contents for Index

naming and branding consulting firm–2nd

A

A Hundred Monkeys

A Shareware Life, Web site address for

ABN (Australian Business Number), Web site address for getting

About Face 2.0: The Essentials of Interactive Design (Hoboken, NJ: Wiley, 2003), by Allen Cooper and Robert Reimann

Actioneer, Web site address for

ActiveWords Systems, creators of ActiveWords tool

advertising, showing happy people being happy as proven technique–2nd

Advertising Professionals program, the Learning Center from Google as part of

AdWords. See Google AdWords

AISIP. See Association of Independent Software Industry Professionals (AISIP)

Ajax-enabled Web applications, Byron Matheson views on future of–2nd

Alentus, Web site address for

Allen, David

advice on handling email

blog by–2nd

Getting Things Done: The Art of Stress-Free Productivity (Penguin Books, 2001) by, 2nd

Ready for Anything (Penquin Books, 2003) by, 2nd

Web site address for GTD Outlook Add-in

Altman, Danny (CEO and founder of A Hundred Monkeys), Interview with–2nd

America's Small Business Development Center Network, Web site address for

Andreessen, Marc and Jim Clark, Netscape Communications started by

animated demos–2nd

anonymous seller, reference to

AnswerTool, Web site address for

Antair, Chinchilla, a .NET developer product from–2nd

Appendix, listings of books and Web sites from chapters in the book–2nd

application design–2nd

creating paper prototypes for–2nd

creating use cases–2nd

defining problems solved by creating use cases–2nd

Apress Web site, FogBugz Tech Support Planner Excel workbook at

ARELIS, IBP companion product

Asher, Graham (owner of Cartography), interview with–2nd

ASP. See Association of Shareware Professionals (ASP)

ASP Insiders, Web site address for

Association of Independent Software Industry Professionals (AISIP)

benefits of belonging to–2nd

benefits of belonging to–2nd

Association of Shareware Professionals (ASP)

Web site address for–2nd

attorneys. See lawyers

Australia, Web site addresses for information about setting up a business in

Australia Tax Office (ATO)

Australian Business Number (ABN), Web site address for getting Australian Business Register, Web site address for, 2nd Australian Securities and

Investments Commission (ASIC)

National Names Index provided by–2nd

auto dealer inventory system, Web-based from AutoRevo–2nd

Automated QA, Atanas Stoyanov, Chief Scientist and CEO of–2nd

Automated QA's TestComplete, Web site address for

autoresponder tools, for your micro-ISV email queries–2nd

AutoRevo, interview with Mark Hoffman Chief Technical Officer of–2nd

AutoText tool, for Outlook users using Word as email editor

Axandra, IBP created by

B

Bangs, Jr., David, The Market Planning Guide, Sixth Edition (Chicago, IL: Dearborn, 2002) by

bank chargebacks, for fraudulent charges

bank deposit pricing software, from Profitdesk–2nd

Bar Association of San Francisco (BASF), for lawyer referrals

beta advantage, Web site addresses for information about

beta program, organizing yours

beta tester agreement, importance of before allowing beta testing

beta testers

becoming for Microsoft

finding enough to test your product or service–2nd

setting up a forum for communication between

beta testing, getting the advantages of–2nd

Bhatia, Sanjay (founder of Izenda), interview with–2nd

Bierce, Ambrose, quotation on company organization

BigAtticHouse Software

exploring their Web site

Mike Johnson of

Bink.nu, for the latest Microsoft news, technology and downloads

Bink, Steven, Bink.nu by

Biyani, Raj

interview with

product director of Windows Marketplace Labs' Digital Locker

Blogger.com, a free host service offered by Google

blogging

for fun and profit–2nd

how it pays off

example of 30-day risk-free order information–2nd

BlogJet

download page–2nd

leading weblog services it works with

making six points (girl not included)

Reseller/Affiliate Center

Screenshots and Demos page

two-word link that leads to an animated walk-through of–2nd

Unique Selling Proposition (USP)

viewing all the right parts for a micro-ISV Web site at–2nd

viewing the release notes, requirements, and a beta version

address for CaseySoftware

blogs

address for Cetera

address for CodeSnipers

address for Dozing Dogs

address for Fog Creek Software

address for Frogmore Computer Services

address for Structured Solutions

address for Switch I.T. Pty

Boris Yankov's about joining Association of Shareware Professionals

exploring at Technorati.com

Mena Trott discussion on how to improve them–2nd

and micro-ISVs–2nd

by Microsoft employees–2nd

vs. other Web pages–2nd

Blunden, Bill, Offshoring IT: The Good, the Bad, and the Ugly (Apress, 2004) by, 2nd

Bolles, Richard Nelson, What Color Is Your Parachute? 2005: A Practical Manual for Job-Hunters and Career-Changers (Berkeley, CA: Ten Speed Press, 2004) by–2nd

Bowman, Gavin (Director, V4 Solutions), interview with–2nd

Bradbury, Nick, founder of micro-ISV Bradbury Software

Bradbury Software, graphic artist used by before release of products–2nd

brand identity, importance of positive for your clients

Brice, Andy (founder of Oryx Digital), interview with about PerfectTablePlan–2nd

bug tracking application, FogBugz from Fog Creek Software

Building Your Business with Google for Dummies (Hoboken, NJ: Wiley, 2004), by Brad Hill

Bungalow Software

interview with Clay Nichols President of–2nd

Business, starting your own–2nd

business blog, creating for your micro-ISV

business coach, Brian Harp of Class IV Solutions–2nd

business incubators, Microsoft New Zealand

business intelligence

keeping up with what people are saying about you and your competitors–2nd

monitoring your competitors–2nd

Business Intelligence Tracker (BIT), Web site address for downloading Excel template for

Business in Victoria

Web site

Web site address

Business Link, Web site address for in United Kingdom

business name

registering

searching for online

Business of Software forum

on Joel on Software–2nd

business plan, things to consider when getting together

Business Plans Kit for Dummies srsid15206468 (Hoboken, NJ: Wiley, 2001), by Steven Peterson and Peter Jaret

Butov, Andrey (president of Antair), interview with–2nd

Button, Jim, shareware flat-file database by

BVC2004, add-ons from Structured Solutions

C

CafePress.com, images available from

California Occupational Guides, Web site address for–2nd

Campaign Monitor, email newsletter software for web designers by Switch I.T. Pty

CAN-SPAM Act

new requirements for commercial email

required notice for each original email from your micro-ISV

Captivo, merged with Pyramid

CartoType

by Cartography–2nd

open source components used by

Casey, Keith (CEO of CaseySoftware), interview with–2nd

CaseySoftware, blog and Web site addresses for

Center for Entrepreneurship

at Brigham Young University's Marriott School of Management

self-test for entrepreneurs

Cetera

interview with Vladislav Ukhov founder of–2nd

accessing through Microsoft NZ Partner program

Cetera CMS

Channel Builder

for becoming a Microsoft partner

Chanter, Nigel, chief operating officer (COO) of Perforce

Chapter 1: Having a Vision, books and Web sites

Chapter 2: Developing the Micro-ISV Way, books and Web sites–2nd

Chapter 3: Presenting the Product, books and Web sites–2nd

Chapter 4: Business Is Business, books and Web sites–2nd

Chapter 5: Focusing on the Customer, books and Web sites–2nd

Chapter 6: Welcome to Your Industry, books and Web sites

checklist.doc, using to avoid coding mistakes

checklists

to consider when planning your tech support system

as important tool for actually getting things done

for reconfiguring your email world–2nd

Chestnykh, Dmitry

advice pertaining to "Blogging for Fun and Profit"

email address

interview with DiFolders Software founder and CEO–2nd

CityDesk, by Fog Creek Software, 2nd

Clark, Jim and Marc Andreessen, Netscape Communications started by

Class IV Solutions, Brian Harp business coach of–2nd

ClearNova

interview with Byron Matheson founder and CEO–2nd

specialized consumer database applications by–2nd

Cloudshack

cluetrain

getting on–2nd

interview with Kelly Morrison, director

CNET Download.com

mistakes to avoid when listing at

publishers served by

rates for listing you micro-ISV on–2nd

CNET Networks, interview with Rob Vamosi senior editor for–2nd

code checklist, using to ensure your code is correct

Code Complete, Second Edition (Redmond, WA: Microsoft Press, 2004), by Steve McConnell

CodeCharge/CodeCharge Studio, by YesSoftware

Coder to Developer: Tools and Strategies for Delivering Your Software (Alameda, CA: Sybex, 2004), by Mike Gunderloy

CodeSnipers.com

blog address for

blog for

company names, choosing–2nd

competition, initial analysis of–2nd

Comstock, stock image company Web site address

Connectix, Microsoft Virtual PC by

content management system, written in ASP.NET from Dozing Dogs

Cooper, Allen and Robert Reimann, About Face 2.0: The Essentials of Interactive Design (Hoboken, NJ: Wiley, 2003) by

CoPilot

from Fog Creek Software, 2nd

Copyright Your Software, Third Edition (Berkeley, CA: Nolo, 2001), by Stephen Fishman

CorpTech, Web site address for database of high-tech companies

Cost Per Click (CPC), for Google AdWords clicks through to your URL

Covey, Steven R., The 7 Habits of Highly Effective People, 15^th Edition (Free Press, 2004)

Creative Commons, Web site address for

Creative Commons Attribution License, definition of

Creative Commons copyright process, adoption of by Flickr

credit card fraud, handling of by 2Checkout.com

Crownwood Software, interview with Phil Wright founder of–2nd

Csikszentmihalyi, Mihaly, Finding Flow (New York, NY: Basic Books, 1997) by

Cunningham, Patrick (attorney), interview with regarding help with starting a micro-ISV–2nd

Current list, as important tool for actually getting things done

customer support, technical support as–2nd

customers, focusing on after developing your micro-ISV–2nd

D

Daily, Frederick, Tax Savvy for Small Business, Eighth Edition (Berkeley, CA: Nolo, 2004) by

Dash, Anil, ProNet log written by

data engine and development framework, from Izenda–2nd

DavidRM Software

interview with David Michael owner of–2nd

DBxtra software, stand-alone reporting and query tool–2nd

decisions document, creating for your micro-ISV project–2nd

dedicated landing page, as excellent way of making specific audiences welcome–2nd

DemoCharge 2005 (YesSoftware)

uses for

using for animated demos–2nd

Design of Software forum, on Joel on Software

desktop Web site manager, CityDesk from Fog Creek Software

Developer and Platform Evangelism Team, function of in New Zealand–2nd

developer events, in New Zealand–2nd

developer information, made available by Microsoft

Developer to Designer: GUI Design for the Busy Developer (Alameda, CA: Sybex, 2005), by Mike Gunderloy

development infrastructure, Web site addresses for information about

dialog boxes, The ActiveWords Add Wizard

DiFolders Software

BlogJet by–2nd

interview with Dmitry Chestnykh founder and CEO–2nd

subscribing to its free newsletter–2nd

Digital Locker program. See Microsoft Digital Locker program

Digital River

for getting your micro-ISV listed in Digital Locker when it goes live

advantages of many-to-one relationship

discussion boards

example of Thraex Software's for supporting applications

implementing with phpBB open source package–2nd

items to consider to make yours shine–2nd

listening to your customers–2nd

many-to-many relationship for

methods for implementing–2nd

outsourcing to Invision Power Services

priority of for starting

pros and cons of coding it yourself

using FogBugz 4.0 for micro-ISVs–2nd

using subforums for better organization and more useful information

discussion groups. See discussion boards; subforums

Dobbs, Lou, Exporting America: Why Corporate Greed is Shipping American Jobs Overseas (Warner Business Books, 2004) by

Doing Business As (DBA) ads, as part of registering your business name–2nd

domain names

approaches for finding available–2nd

buying via GoDaddy.com–2nd

creating good–2nd

rules to keep in mind when naming your product or company

domains, controlling at GoDaddy.com

dot-com boom, start of

dot-com bust, exodus of programmers jobs to India

DotNetMagic, Web site address for

dotProject hosting, from CaseySoftware–2nd

double opt-in, for mailing lists

download page, for BlogJet–2nd

download sites

doing the download tango–2nd

listing your micro-ISV with application or service specific

three major

interview with founder James Shaw–2nd

Download.com. See CNET Download.com

Dozing Dogs

CMS V2 by

DTLink, Web site address for AnswerTool

Dynamics of Software Development (Redmond, WA: Microsoft Press, 1995), by Jim McCarthy

E

e-commerce packages, from Structured Solutions

e-commerce software, from Cetera–2nd

Edgecombe, Tony (founder of Frogmore Computer Services), interview with–2nd

Education Software Cooperative (ESC)

ng1033interview with Rosemary West past president and current Webmaster of–2nd

joining

Electronic Frontier Foundation's white paper, on bad EULA practices

Electronic Software Distribution (ESD), as popular method for getting ISV products to customers

elevator pitch, Web site address for summary of what to include in

Elias, Stephen, Trademark: Legal Care for Your Business & Product Name, Sixth Edition (Berkeley, CA: Nolo, 2003) by

ActiveWords tool for

advice from David Allen on handling of

autoresponder tools–2nd

AutoText tool for Outlook users using Word as email editor

checklist for reconfiguring yours to minimize spam–2nd

dos and don'ts for your business communications–2nd

organizing, aligning, and streamlining to your micro-ISV

tools for leveraging–2nd

email address, for Bob Walsh author of the book

email marketing, current realities–2nd

"Email Marketing Trends" report, released every six months by MailerMailer

email newsletters, offering free subscriptions to–2nd

email newsletter software, from Switch I.T. Pty–2nd

email voice, refining for your micro-ISV communications–2nd

Emerging Business Team. See Microsoft Emerging Business Team

employee manual, importance of having before hiring any employees

End User License Agreements (EULAs). See EULAs (End User License Agreements)

end user license agreements (EULAs). See also EULAs (End User License Agreements; EULA template

Entrepreneurial Test, on SBA Web site

Epstein, Kevin, VMware vice president for marketing

error reporting

importance of baking into your software or Web site–2nd

important information needed in–2nd

eSellerate Software Sales

for getting your micro-ISV listed in Digital Locker when it goes live–2nd

EULA template, Web site address for purchasing from MegaDox.com–2nd

EULAs (End User License Agreements), Electronic Frontier Foundation's white paper on bad practices

Expat, porting of into CartoType by Lex Warners

Exporting America: Why Corporate Greed is Shipping American Jobs Overseas (Warner Business Books, 2004), by Lou Dobbs

Extensible Markup Language (XML), TestComplete information saved as

F

F8 key, using in ActiveWords

FeedDemon, by Bradbury Software

Fees, charged by your bank, shopping cart provider, and for SSL certificate

Finding Flow (New York, NY: Basic Books, 1997), by Mihaly Csikszentmihalyi

Fisher, Jeanette (Business Development Manager, Microsoft Office Online), interview with–2nd

Fishman, Stephen

Copyright Your Software, Third Edition (Berkeley, CA: Nolo, 2001) by

Web & Software Development, Third Edition (Berkeley, CA: Nolo, 2002) by

Flat Rate Scheme (FRS), taxes for your micro-ISV in the United Kingdom

flat-file database

shareware by Jim Button

shareware by Jim Knopf

Flickr

viewing recent photos under the Creative Commons Attribution License at

Flickr's Creative Commons page, Web site address for

Florida Atlantic University Small Business Development Center (FAUSBDC)

classes offered by

Teri Takahashi training manager for–2nd

Fluegelman, Andrew, shareware modem application by

Fog Creek Software

CityDesk, FogBugz, and Fog Creek Copilot by

handling of spammers by–2nd

interview with Joel Spolsky cofounder of–2nd

interview with Michael Pryor president and cofounder of

Joel Spolsky founder and CEO of–2nd

products sold by

by Fog Creek Software, 2nd

FogBugz

fixing bugs in

getting a list of bugs in from error reporting–2nd

using as your tech support program

Web host service used for–2nd

FogBugz 4.0 (Fog Creek Software)

example of minimalist discussion group

handling of spammers by–2nd

release of–2nd

Foley, Mary Jo, Microsoft Watch begun and run by

forums. See discussion boards

fraud detection, provided by VeriSign–2nd

Friedman, Thomas L., The World Is Flat: A Brief History of the Twenty-first Century (Farrar, Straus, and Giroux, 2005) by

Friis, Janus and Niklas Zennström, Skype started by

Frogmore Computer Services

interview with Tony Edgecombe founder–2nd

FusionDesk, advanced task management application from Virtuoza

G

Gates, Bill and Paul Allen, founding of Micro-soft in 1975 by

general submission rights, how to do them–2nd

getting things done, Web site addresses for information about–2nd

Getting Things Done: The Art of Stress-Free Productivity (Penguin Books, 2001), by David Allen, 2nd, 3rd

Giant Software, acquisition of by Microsoft

GlyFX

buying your domain name from–2nd

web site for

GoDaddy.com

controlling your domains at

Godin, Seth

Permission Marketing (New York, NY: Simon & Schuster, 1999) by

Unleashing the Ideavirus (New York, NY: Simon & Schuster, 2000) by

Goodman, Andrew, Winning Results with Google AdWords (Emeryville, CA: Osborne, 2005) by

Goods and Services Tax (GST)

in clear terms

registering for

Google

free host service offered by

Internet search reality defined by

interview with Emily White the AdWords manager for–2nd

new Jumpstart program offered to U. S. advertisers

Google AdWords

books about

Cost Per Click (CPC)

as important tool for micro-ISVs

Google Blog Search, for monitoring what is being said about your micro-ISV–2nd

Google Images, viewing storyboards in

GroupMail (Infacta's), Web site address for

GTD collecting process, pointers for

GTD (Getting Things Done) method

doing your projects–2nd

the finer points of from David Allen–2nd

first step in applying to your life

flowchart

going with your gut–2nd

influence of on authors micro-ISV

key insights–2nd

pointers for getting things done

processing and organizing–2nd

reviewing as important part of–2nd

stages of for micro-ISVs–2nd

GTD Outlook Add-in, Web site address for

GTD processing and organizing, pointers for

GTD reviews

importance of–2nd

pointers for

Gunderloy, Mike

Coder to Developer: Tools and Strategies for Delivering Your Software (Alameda, CA: Sybex, 2004) by

DemoCharge 2005 information on his site

Developer to Designer: GUI Design for the Busy Developer (Alameda, CA: Sybex, 2005) by

Painless Project Management with FogBugz (Apress, 2005) by, 2nd

H

Hamilton, Bill, NUnit Pocket Reference (Sebastopol, CA: O'Reilly, 2004) by

Harp, Brian (business coach), of Class IV Solutions–2nd

Heller, Joseph, quotation by

HelpSpot, Web-based help-desk package by UserScape–2nd, 3rd–4th

Hermitage, Jason

on marketing micro-ISVs

of Microsoft ISV Buddy program

Hiam, Alexander, Marketing Kit for Dummies, Second Edition (Hoboken, NJ: Wiley, 2005) by

Hill, Brad, Building Your Business with Google for Dummies (Hoboken, NJ: Wiley, 2004) by

HMRC (HM Revenue & Customs), Web site address for in United Kingdom

Hoffman, Mark (Chief Technical Officer of AutoRevo), interview with–2nd

Homewood, Alan, CEO and founder of 2Checkout.com–2nd

Hoovers

viewing a company snapshot at

Web site address for–2nd

hosting companies, Web site addresses for information about

HTML. See Hypertext Markup Language (HTML)

HubSpot

interview with Dharmesh Shah founder of–2nd

Hunt, Andrew and David Thomas, The Pragmatic Programmer (Boston, MA: Addison Wesley, 2000) by

Hypertext Markup Language (HTML), TestComplete detailed information saved as

I

IBP. See Internet Business Promoter (IBP) tool ICANN, domains managed by VeriSign for

icons

GlyFX's tool set for

importance of for the look of your product or service–2nd

Igor Naming Guide, Web site address for downloading

Images, copyright laws for

In basket, importance of in applying the Getting Things Done method

income tax

in Australia

for your micro-ISV in the United Kingdom

InControl, Web site address for

Incubators New Zealand, Web site address for

Industries, researching step by step–2nd

Influencers, importance of paying attention to and understanding the needs of–2nd

Insert Image dialog box, viewing

Insurance, importance of having worker's compensation before hiring any employees–2nd

Intellectual Property (IP), legally protecting your software–2nd

interactive video tutorials–2nd

Interapptive

interview with Brian Nottingham Vice-President of–2nd

business models made possible by–2nd

Internet

evolution of since beginning of–2nd

how it was changing relationships between companies, markets, and people

Internet browser

Netscape Communications as first

Internet Business Promoter (IBP) vs. SubmitWolf Pro

Internet Business Promoter (IBP) tool

analyzing search engine optimization techniques with–2nd

Internet market, how to get known in–2nd

Internet marketing

books about

rsid11620466 tools–2nd

Web site address for Cluetrain

Internetworldstats.com, Web site address for Internet statistics

Invision Power Services, Web site address for

iStockPhoto.com, exploring

Izenda

interview with Sanjay Bhatia founder of–2nd

Simplido and other products by–2nd

J

Jacobson, Ivar, idea of writing down how users interact with software applications–2nd

Joel on Software

developing at the bleeding edge–2nd

discussing Microsoft–2nd

other forums on the Web site

on outsourcing and offshoring

regarding when to start your company

Web site address for Business of Software forum, 2nd

Web site screen

Johnson, Mike, of BigAtticHouse Software

journaling or diary software for Windows, by DavidRM software–2nd

Jumpstart, offered by Google

K

Kapor, Mitch, efforts to create an open source PIM operating system

Kennedy, Dan S.

No B.S. Time Management for Entrepreneurs (Irvine, CA: Entrepreneur Press, 2004) by

The Ultimate Marketing Plan (Cincinnati, OH: Adams Media, 2000) by

keyword training course, Google's Learning Center

Khera, Bivek, cofounder of MailerMailer

Khera, Raj

advice to micro-ISVs on business emailing strategy–2nd

CEO of MailerMailer–2nd

KiwiStartup, Web site address for

Knopf, Jim, shareware flat-file database by

Koch, Richard, The 80/20 Principle (New York, NY: Doubleday, 1998) by

Konfabulator, for putting a little analog clock on your desktop

L

Landsman, Ian (president of Userscape)

Law 1440, importance of time management for micro-ISV development

micro-ISV started by

lawyers

getting referrals to–2nd

questions to ask before using

legal and business guides, list of

LegalZoom.com, for help finding a trademarkable name or symbol and filing paperwork

Lemberg, Werner and David Turner, FreeType developers

Links, providing helpful on your site

LLC (Limited Liability Company)

advantages and disadvantages of for your micro-ISV–2nd

for-profit legal structure in the United Kingdom

setup and installation–2nd

taxes for your micro-ISV in the United Kingdom

Locke, Christopher, Rick Levine, Doc Searls, and David Weinberger, The Cluetrain Manifesto (New York, NY: Perseus, 2000) by

logo

estimated cost of when using a professional

importance of professional help with for micro-ISVs–2nd

M

Macromedia Flash movies–2nd

MailerMailer

control console

free trial offer available for

mailing list programs, for communicating with your beta testers

mailing list managers–2nd

mailing lists

managing–2nd

using double opt-in to verify addresses

Makalumedia, Mike Rohde design director of–2nd

Mancuso, Anthony

The Corporate Minutes Book, Second Edition (Berkeley, CA: Nolo, 2002) by

Nolo's Quick LLC: All You Need To Know About Limited Liability Companies (Berkeley, CA: Nolo, 2004) by

MAP. See Marketing Segment Action Planner (MAP) market research

market segmentation

marketing, your re-education about–2nd

marketing and business plans, books about

Marketing Kit for Dummies, Second Edition (Hoboken, NJ: Wiley, 2005), by Alexander Hiam

marketing plans

focusing on the customer–2nd

Search Engine Optimization (SEO) as important part of

Marketing Segment Action Planner (MAP)

for marketing to event planners

for planning and implementing how to connect with your target market–2nd

Web site address for downloading

Markets, researching for your micro-ISV–2nd

MasterList Professional

being downloaded, installed, and running, 2nd–3rd

creating a decisions document for–2nd

creating paper prototypes for–2nd

download site on CNET Download.com

example of error report automatically generated by

example of listing on Technorati.com

example of results for using Google Blog Search

MasterList-XL, Web site address for

Matheson, Byron (founder and CEO of ClearNova), interview with–2nd

McCarthy, Jim, Dynamics of Software Development (Redmond, WA: Microsoft Press, 1995) by

McConnell, Steve, Code Complete, Second Edition (Redmond, WA: Microsoft Press, 2004) by

MegaDox.com, for purchasing a EULA template–2nd

Members of an LLC

Menus, importance of making simple and easy to read

Michael, David (owner of DavidRM Software), interview with–2nd

micro-ISV communities, Web site addresses for information about

micro-ISV discussion board software, Web site addresses for information about

micro-ISVs

addressing the quality issue–2nd

advantages of using FogBugz 4.0 for discussion boards–2nd

advice for from Teri Takahashi training manager for FAUSBDC–2nd

approaches for getting paid–2nd

beginning at the beginning–2nd

and blogs–2nd

the bottom line

checklist of points to consider when planning your tech support system

creating your vision of what yours could be–2nd

dealing with tough configuration issues–2nd

defined in Eric Sink article

determining need for

Dmitry Chestnykh's advice for starting your own

doing tech support right

End User License Agreements (EULAs) for–2nd

examining your product's and company's strengths, weakness, opportunities, and threats (SWOT)–2nd

general principles of good user interface design

getting paid for your products–2nd

getting things done in yours–2nd

giving your customers a choice–2nd

going to "Big Company" from–2nd

Google, relevancy, and yours–2nd

the government, the law, and you–2nd

having a vision–2nd

to host or not to host–2nd

how we got here–2nd

importance of a privacy policy for

importance of deemphasizing the company and playing up the product–2nd

importance of driving actions based on revenue

importance of good looks for–2nd

importance of Law 1440 for

importance of monitoring your competitors–2nd

importance of participation in Microsoft ISV Buddy program–2nd

importance of professional help with logo

importance of traditional media, trade media, and blogs to

industry cheat sheet

interviews with emerging–2nd

interviews with successful–2nd

interviews with three groups of–2nd

interviews with very successful–2nd

legal structure for starting in Australia–2nd

marketing for–2nd

mastering your domain–2nd

naming your product–2nd

need for attorney services regarding taxes, partnerships, etc.

need for CAN-SPAM Act notice on all original email from

online communities for–2nd

an overview of GTD for–2nd

paying the cover charge–2nd

picking the legal form of yours (You, Inc.)–2nd

plans needed for success of

points worth considering if doing business in the Australia

points worth considering if doing business in the United Kingdom

presenting your product–2nd

primal questions to answer before launching–2nd

Raj Biyani advice to regarding Microsoft Digital Locker

resources available through Education Software Cooperative (ESC)–2nd

rules to follow for creating yours–2nd

rules to keep in mind when naming

selling your software via Windows Marketplace site–2nd

a shorter approach to creating

showing happy people being happy as proven advertising technique–2nd

starting in Australia–2nd

starting in the United Kingdom–2nd

starting your own–2nd

starting your own without being driven crazy–2nd

strategic advantages of discussion boards for–2nd

Submit Express' value proposition for

taxes and regulations for starting in Australia–2nd

technical support is customer support–2nd

templates for success–2nd

typical topics for your email autoresponder

understanding the realities of design and development–2nd

using SourceGear Vault to protect code–2nd

using the Joel approach for finding the right application to build–2nd

value of testimonials for

VMware as a tool for

ways your customers will find out you exist–2nd

Web site addresses for information about defining

what 2Checkout has to offer them–2nd

what happens next–2nd

what here looks like–2nd

what Microsoft Office Marketplace has to offer them

what they need to know about Microsoft–2nd

what VeriSign offers to–2nd

Microsoft

becoming a beta tester for

developer information made available by

dream of selling your company to

interview with Don Dodge of the Emerging Business Team–2nd

keeping an eye on–2nd

other partner programs available from

the others

Web site addresses

Web site address for reporting beta software bugs

what micro-ISVs need to know about it–2nd

working with–2nd

Microsoft AntiSpyware, potential for driving

others out of the market–2nd

Microsoft Certified Partner, applying for the Microsoft Empower program for–2nd

Microsoft Connect, in New Zealand

Microsoft Developer Network (MSDN), Web site address for

Microsoft Digital Locker program–2nd

Web site address for previewing

Microsoft Emerging Business Team, Web site address for blog

Microsoft FrontPage templates, downloading from PixelMill–2nd

Microsoft hosted servers, Web site address for

Microsoft ISV Buddy program

goals of

interview with Avi Sagiv program manager for–2nd

participation in–2nd

applying for to be a Microsoft Certified Partner–2nd

Microsoft ISV Empower program

signing up for

Microsoft Learning, Web site address for

Microsoft LiveMeeting Web seminar, "Knowledge Work Athletics" Web site address for

Microsoft NZ

business incubators

interview with Nigel Parker development advisor for–2nd

Microsoft NZ Partner page

signing up as a registered member

dedicated landing page for

Microsoft Office Marketplace

getting your product listed at

listing your Microsoft Office related micro-ISV on–2nd

what it is and how many people go there

Microsoft Office Online. See Office Online

Microsoft Outlook, some of the activewords used for controlling

Microsoft Technical Communities, Web site address for

Microsoft Virtual PC (Connectix), using

Microsoft Visual SourceSafe, SourceOffSite software developed for using remotely

Microsoft Watch, Web site address for

Microsoft Windows OneCare Live, beta testing of and potential for driving others out of the market–2nd

Miller, Andy (owner, Structured Solutions), interview with–2nd

Mindjet, Web site address for

MindManager (Mindjet), Web site address for

Mini-Microsoft blog, Web site address for–2nd

modem application, shareware by Andrew Fluegelman

"monetizing" by directories, charging for inclusion in

Mono project, Mac/Linux Chinchilla products in the works for

Morgenstern, Julie

Organizing from the Inside Out (New York, NY: Henry Holt & Co., 1998) by

Time Management from the Inside Out (New York, NY: Henry Holt & Co., 2000) by

Morrison, Kelly (director, CNET Download.com), interview with

Movable Type

blog hosting package–2nd

Web site address for 3.2 beta

movies

pointers for making good

using DemoCharge 2005 to create–2nd

moving pictures, for animated demos–2nd

MSDN Flash, subscribing to

MSDN Universal subscription, applying for–2nd

MSN Spaces, a free host service offered by Microsoft

Musial, Konrad, CEO and founder of YesSoftware–2nd

MyBusiness.co.uk, Web site address for

N

names

choosing for your company–2nd

choosing for your product or company–2nd

National Business Register, checking names at

.NET Questions forum, on Joel on Software

.NET user groups of New Zealand, Web site address for

Netscape Communications, home page in 1994

network printing software, by Frogmore Computer Services–2nd

NewKirk, James W. and Alexei A. Vorontsov, Test-Driven Development in Microsoft .NET (Redmond, WA: Microsoft Press, 2004) by

NewsGator, Bradbury Software as subsidiary of

Nichols, Clay (President of Bungalow Software), interview with–2nd

No B.S. Time Management for Entrepreneurs (Irvine, CA: Entrepreneur Press, 2004), by Dan S. Kennedy

Nolo Press, Web site address for

Nolo's Quick LLC: All You Need To Know About Limited Liability Companies (Berkeley, CA: Nolo, 2004), by Anthony Mancuso

Nondisclosure Agreements (Berkeley, CA: Nolo, 2001), by Richard Stim and Stephen Fishman

Nottingham, Brian (Vice-President of Interapptive), interview with–2nd

NSW Small Business

Web site

Web site address

NUnit

as standard best practice for enterprise programming–2nd

NUnit Pocket Reference (Sebastopol, CA: O'Reilly, 2004), by Bill Hamilton

O

Office Online, Microsoft Office Marketplace's parent site

Offshoring IT: The Good, the Bad, and the Ugly (Apress, 2004), by Bill Blunden, 2nd

OmniFile, by Cloudshack

online sales, Web site address for statistics about

open source applications, customized from CaseySoftware–2nd

open source license article, Wikipedia Web site address for–2nd

Open Source Web Design (OSWD)

user interface

Web site address for for-fee templates

Organizing from the Inside Out (New York, NY: Henry Holt & Co., 1998), by Julie Morgenstern

Oriador Rota

marketing of

from V4 Solutions

Oryx Digital, interview with founder Andy Brice–2nd

OSWD (Open Source Web Design), user interface

OverSpy, Web site address for

P

PADGen, using to create a PAD file for your application

Painless Project Management with FogBugz (Apress, 2005), by Mike Gunderloy, 2nd

Painless Software Schedules

Joel Spolsky's method for creating

creating for your software application–2nd

paper prototypes

dos and don'ts for

Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces (Morgan Kaufmann, 2003), by Carolyn Snyder, 2nd

Parker, Nigel (development advisor for Microsoft NZ), interview with–2nd

partnership

advantages and disadvantages of for your micro-ISV–2nd

for-profit legal structure in the United Kingdom

taxes for your micro-ISV in the United Kingdom

for your Australian micro-ISV

patents, for legally protecting your software–2nd

Pavlova, Alexandra, BlogJet icon design by

Payflow Link, provided by VeriSign

Payflow Pro, provided by VeriSign

payment processing, book about

payment processors. See also shareware payment processors

Web site addresses for

PayPal

vs. 2Checkout.com

pros and cons of working with–2nd

PayPal Hacks (Sebastopol, CA: O'Reilly, 2004), by Shannon Sofield, Dave Nielsen, and Dave Burchell

PC-File, profitability of for programmer

Pending folder

importance of filters for

organizing

PerfectTablePlan

marketing of–2nd

Perforce software

Permission Marketing (New York, NY: Simon & Schuster, 1999), by Seth Godin

Windows client

WinMerge program

personal productivity, guide to by David Allen

PerthWeb, GlyFX as part of

Peterson, Steven and Peter Jaret, Business Plans Kit for Dummies (Hoboken, NJ: Wiley, 2001) by

phpBB open source package

for implementing your discussion board–2nd

Web site address for documentation and downloading package

phpBB2 open source package, release of

Physical to Virtual (P2V) Assistant

Pictures, for animated demos–2nd

PixelMill

nearly 3,000 FrontPage templates and counting

Web site address for downloading templates from

Planning Your Internet Marketing Strategy (Hoboken, NJ: Wiley, 2002), by Ralph F. Wilson

PLC, for your Australian micro-ISV

Plexico, Brian (founder of Cloudshack and MicroISV.com), interview with–2nd

Polson Enterprises, Web site address for research portal hosted by–2nd

Portable Application Description (PAD) format, made available by Association of Shareware Professionals (ASP)–2nd

portable mapping library, by Cartography–2nd

Pratt, Jane, of Microsoft ISV Buddy program–2nd

Print Distributor, by Frogmore Computer Services

PrioritySubmit.com service, from Trellian Software

processing and organizing, pointers for in GTD method

procrastination, good tips for avoiding

product reviews, preparing your product for–2nd

profitability, getting paid for your products–2nd

Profitdesk

bank deposit pricing software from–2nd

interview with Mike Shoeffler President of–2nd

programming, developing the micro-ISV way–2nd

project folders, combining to simplify your life

Project Management Blog, address for

Projects, getting things done in yours as part of GTD method–2nd

ProNet log, Web site address for

Pryor, Michael, interview with president and cofounder of Fog Creek Software

PTO (U.S. Patent and Trademark Office), importance of registering your software with

PubSub

getting RRS feed from referencing keywords in–2nd

for monitoring what is being said about your micro-ISV–2nd

Pyramid Digital Solutions, Web site address for

Q

quality, addressing the issue of for micro-ISV–2nd

Quanticus S.A. de C.V., interview with Rudolf F. Vanek founder and Executive Director–2nd

quotations, Web site address for

R

RAD platform for Web 2.0 applications, from ClearNova–2nd

Rapid Application Development (RAD) platform, developed and sold by ClearNova

Ready for Anything (Penquin, 2003), by David Allen, 2nd

remote desktop control service, Copilot from Fog Creek Software

Rent-a-Coder, work done for by Boris Yankov

reorgbookmarks.com, viewing WHOIS record for

revenue, importance of focusing on when creating your micro-ISV

reviews. See also product reviews

importance of in GTD method–2nd

Richardson, Ben (cofounder of Switch I.T. Pty), interview with–2nd

Ridgway, David

advice for using icons to make apps look good

manager of GlyFX–2nd

Rohde, Mike, design director of Makalumedia–2nd

RRS feed, from referencing keywords–2nd

S

Sagiv, Avi (program manager, Microsoft Buddy program), interview with–2nd

SAS and JCL statistics package, used for AT&T project–2nd

SBA. See U.S. Small Business Administration (SBA)

SBDC (Small Business Development Center), finding one near you

schedules

core essentials for creating

developing the micro-ISV way–2nd

Schoeffler, Mike (President of Profitdesk), interview with–2nd

SCM. See Source Control Management (SCM)

screen shots, importance of good for your Web service or product–2nd screen-capture tools, TechSmith's SnagIt, 3rd Search Engine Optimization (SEO)

as important part of your submission marketing plan

search engines and directories

developing your site so they can find you–2nd

number of according to Google Directory as of June 2005

seating arrangements, planning with PerfectTablePlan software–2nd

Secure Sockets Layer (SSL) certificates, provided by VeriSign

SEO consulting services, offered by Submit Express

Server Intellect, Web site address for

service marks, for your Web-based micro-ISV service

setup requirements, for a sole proprietorship–2nd

Shah, Dharmesh (founder of HubSpot)

advice for other micro-ISVs

evolution of on the Internet

shareware payment processors

exploring Digital River's flock of

going with VeriSign–2nd

shareware programming, profitability of–2nd

SharewareBlogs.com, Dmitry Chestnykh article about blogging strategy for micro-ISVs at

sharewarejunkies.com, Web site address for

Shaw, James (founder of Dozing Dogs), interview with–2nd

Shipper, from Structured Solutions

shipping management system, ShipWorks by Interapptive–2nd

ShipWorks, a shipping management system for online sellers–2nd

Simplido, by Izenda

SIMS. See Specific Internet Marketing Segment (SIMS) Planner

Sink, Eric

excerpts from his blog

software craftsman, SourceGear–2nd

SourceGear Vault by–2nd

Winnable Solitaire by

site submission services and applications

finding what is right for your micro-ISV

Yahoo Web sites for information about

site submission tools, finding what is right for you–2nd

Six Apart

interview with Mena Trott cofounder of–2nd

Web site address for ProNet log

sixth-floor walk-up, suggestions from Joel Spolsky regarding advertising–2nd

Skype, started by Niklas Zennström and Janus Friis

Small Business Administration (SBA). See U.S. Small Business Administration (SBA)

Small Business Administration (SBA) resources, Web site addresses for

Small Business Development Center (SBDC), finding one near you

small-business market

challenges of marketing to

direction it is going in

Smart To-Do, Web site address for

SmartRate deposit pricing software, by Profitdesk–2nd

SMTP Diagnostics, from White Peak Software

SnagIt. See TechSmith's SnagIt

Snapshot Manager–2nd

Snyder, Carolyn, Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces (Morgan Kaufmann, 2003) by, 2nd

Sofield, Shannon, Dave Nielsen, and Dave Burchell, PayPal Hacks (Sebastopol, CA: O'Reilly, 2004) by

software

legally protecting–2nd

Web site addresses for information about legally protecting

software companies, working with others in your industry–2nd

software development, the micro-ISV way–2nd

software download sites, three major

software licensing. See also Intellectual Property (IP)

findng information about–2nd

sole proprietorship, advantages and disadvantages for micro-ISVs–2nd

sole trader

for-profit legal structure in the United Kingdom–2nd

taxes for your micro-ISV in the United Kingdom

for your Australian micro-ISV

solo entrepreneur community, HubSpot focus on

SoloPortal, first product from HubSpot

Someday/Maybe folder, creating for inactionable items from you In basket

Source Control Management (SCM), examining your development infrastructure–2nd

SourceGear Vault

example of in action

SourceOffSite software, development of

spam, checklist for reconfiguring your email to minimize–2nd

Specific Internet Marketing Segment (SIMS) and Market Action Planner (MAP), Web site address for

Specific Internet Marketing Segment (SIMS) Planner

starting with to identify your target market segment–2nd

Web site address for downloading

speech and language therapy, software for from Bungalow Software–2nd

Spindler, Michael, former CEO of Apple Computer–2nd

Spolsky, Joel

founder and CEO of Fog Creek Software–2nd

Painless Software Schedules and MasterList Professional–2nd

User Interface Design for Programmers (Berkeley, CA: Apress, 2001) by

St. Paul Pioneer Press, interview with Leslie Brooks Suzukamo Telecom and Technology reporter for–2nd

staff resource planning software, from V4 Solutions

startups.co.uk, online resource for starting your micro-ISV in the United Kingdom

Statistical Analysis System and Job Control Language. See SAS and JCL statistics package

Stim, Richard and Stephen Fishman, Nondisclosure Agreements (Berkeley, CA: Nolo, 2001) by

stock image companies, listed on Google Directory

StoreFront, add-ons from Structured Solutions

storyboarding, for showing how application features progress–2nd

storyboards, viewing in Google Images

Stoyanov, Atanas, interview with–2nd

Structured Solutions

interview with Andy Miller owner of–2nd

subchapter C corporation, advantages and disadvantages for your micro-ISV

subchapter S corporation, advantages and disadvantages for your micro-ISV–2nd

subforums. See also discussion boards

using for better organization of your discussion boards

Submit Express, Web site address for submission tools from

SubmitWolf Pro

vs. Internet Business Promoter (IBP)

by Trellian Software

Suzukamo, Leslie Brooks (Telecom and Technology reporter, St. Paul Pioneer Press), interview with–2nd

Switch I.T. Pty, Web site address for

SWOT (Strengths, Weaknesses, Opportunities, and Threats), examining your product's and company's–2nd

Symantec Norton Ghost 10.0, creating images of a working base machine with–2nd

systematic approach, for creating your micro-ISV–2nd

T

Takahashi, Teri, training manager for Florida Atlantic University Small Business Development Center (FAUSBDC)–2nd

task management application, sold by Virtuoza

Tax Savvy for Small Business, Eighth Edition (Berkeley, CA: Nolo, 2004), by Frederick Daily

taxes

getting advice from an attorney for your micro-ISV–2nd

how they are handled by 2Checkout.com

for your micro-ISV in the United Kingdom

for your partnership micro-ISV–2nd

taxes and regulations, for your Australian micro-ISV–2nd

TDD (Test Driven Development), pioneered by XP proponents–2nd

Tech Support Planner, checklist to consider when planning your tech support system

Tech-Ed, in New Zealand–2nd

technical support

as customer support–2nd

discussion boards as a complement to

doing it right

like beta support, only more so–2nd

Technorati.com

exploring the blogs at

for monitoring what's being said about your micro-ISV–2nd

for performing blog-related searches–2nd

TechSmith's SnagIt, as excellent screen-capture tool

Telligent road map, Web site address for

templates, using to create Web sites–2nd

TestComplete (Automated QA's)

development of by Atanas Stoyanov–2nd

recording your application with–2nd

using autocompletion feature in–2nd

viewing the recorded script

viewing the results of this test

test-driven development (TDD)

pros and cons of using–2nd

view of from Atanas Stoyanov of Automated QA

Test-Driven Development in Microsoft .NET (Redmond, WA: Microsoft Press, 2004), by James W. NewKirk and Alexei A. Vorontsov

testimonials, example of DiFolders Software's for BlogJet

testing, listening to your beta testers, market, and customers

Thawte, subsidiary of VeriSign

The 7 Habits of Highly Effective People, 15th Edition (Free Press, 2004) , by Steven R. Covey for information about roles and goals

The 80/20 Principle (New York, NY: Doubleday, 1998), by Richard Koch

The ActiveWords Add Wizard dialog box

The Cluetrain Manifesto (New York, NY: Perseus, 2001)

by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger

The Corporate Minutes Book, Second Edition (Berkeley, CA: Nolo, 2002), by Anthony Mancuso

The Journal, success of–2nd

The Market Planning Guide, Sixth Edition (Chicago, IL: Dearborn, 2002), by David Bangs, Jr.

The Pragmatic Programmer (Boston, MA: Addison Wesley, 2000), by Andrew Hunt and David Thomas

The Software Business (Michael Cusumano), class taught by and book written by

"The State of Blogging," The Pew Internet & American Life Project, January 2005, Web site address for

The State University of New York at Geneseo, Web site address for researching industries–2nd

The Truth About Internet Fraud (Ziff Davis Smart Business, April 2001)

The Ultimate Marketing Plan (Cincinnati, OH: Adams Media, 2000), by Dan S. Kennedy

The World Is Flat: A Brief History of the Twenty-first Century (Farrar, Straus, and Giroux, 2005)

by Thomas L. Friedman

ThinkCAP, developed and sold by ClearNova

Thraex Software, discussion forum for supporting applications

Thurber, James, quotation by

time management application, sold by Virtuoza

Time Management from the Inside Out (New York, NY: Henry Holt & Co., 2000), by Julie Morgenstern

time management, productivity, task management, and getting things done (GTD), books about–2nd

ToDoOrElse.com, Web site address for

tools

expenses of for creating your micro-ISV

for leveraging email–2nd

for regular self-examination of your micro-ISV–2nd

for researching, creating, and implementing marketing plans–2nd

Top 10 Optimizer, in Internet Business Promoter tool–2nd

trade secrets, legally protecting your software–2nd

Trademark: Legal Care for Your Business & Product Name, Sixth Edition (Berkeley, CA: Nolo, 2003), by Stephen Elias

trademarks, for legally protecting your software–2nd

Trellian Software, SubmitWolf Pro and PrioritySubmit.com service from

Trott, Mena and Ben, cofounders of Six Apart

Tucows.com

software application ratings on–2nd

Welcome page

Turner, David and Werner Lemberg, FreeType developers

Turner, Kirby (founder of White Peak Software), interview with–2nd

two-word link, that leads to an animated walk-through of BlogJet–2nd

TypePad, hosting your blog on

U

Ukhov, Vladislav (founder of Cetera), interview with–2nd

Uniform Resource Locators (URLs), promoting the product or the company: pros vs. cons

Unique Selling Proposition (USP)

layering the message–2nd

parts of a complete

Web site address for information about creating

unit testing and test driven development, using–2nd

United Kingdom

online resources for starting your micro-ISV in–2nd

starting your micro-ISV business in–2nd

Web site addresses for information about setting up a business in

Unleashing the Ideavirus (New York, NY: Simon & Schuster, 2000), by Seth Godin

UPS WorldShip, Shipper as adjunct to

URL identities, choosing for your product or company

URLs. See Uniform Resource Locators (URLs)

U.S. legal entities, Web site addresses for

U.S. Patent and Trademark Office (PTO), importance of registering your software with

U.S. Small Business Administration (SBA)

Entrepreneurial Test

Web site address for information about starting your own business

use cases

creating for your software application–2nd

sections in–2nd

user interface design, general principles of good

User Interface Design for Programmers (Berkeley, CA: Apress, 2001), by Joel Spolsky

UserScape, Web site address for

USP. See Unique Selling Proposition (USP)

V

V4 Solutions, Web site address for

Vamosi, Rob (senior editor, CNET Networks), interview with–2nd

Vanek, Rudolf F. (founder and Executive Director of Quanticus S.A. de C.V.), interview with–2nd

VAT (Value Added Tax)

information on Business Link Web site

for your micro-ISV in the United Kingdom

Vault, creation of by SourceGear

VC (venture capital) funding, use of as filter by Microsoft to screen micro-ISVs

VeriSign

add-ons provided by

domains managed by for ICANN

going with–2nd

Payflow Link and Payflow Pro provided by

VeriSign Internet Security Intelligence Briefing, Web site address for

VeriSign Payment Products, interview with Mitchel Veys director of–2nd

Vertigo, from White Peak Software

Veys, Mitchel, director of VeriSign Payment Products

virtual test environments, strategies for creating and managing–2nd

Virtuoza

marketing of products by