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by Bob Walsh
Micro-ISV: From Vision to Reality
Title Page
Dedication
Contents at a Glance
Contents
Foreword
About the Author
About the Technical Reviewers
Acknowledgments
Introduction
Who This Book Is For
How This Book Is Structured
Downloading the Code
Contacting the Author
CHAPTER 1: Having a Vision
How We Got Here
What Here Looks Like
Joining the Party
Paying the Cover Charge
CHAPTER 2: Developing the Micro-ISV Way
Designing Your Application
Examining Your Development Infrastructure
Getting the Beta Advantage
CHAPTER 3: Presenting the Product
Getting on the Cluetrain
Beginning at the Beginning: Who Are You?
Good Looks Matter
Mastering Your Domain
Getting Paid: Nuts, Bolts, and Bucks
Blogging for Fun and Profit
CHAPTER 4: Business Is Business
You, Inc.
Getting Things Done in Your Micro-ISV
The Government, the Law, and You
CHAPTER 5: Focusing on the Customer
Your Marketing Re-Education
Marketing for Micro-ISVs
Technical Support Is Customer Support
Discussion Boards: Listening to Your Customers
Where Your Customers Start
Doing the Download Tango
The Influencers
CHAPTER 6: Welcome to Your Industry
What About Microsoft?
Business Intelligence Is Intelligent
Finding Others on the Road
CHAPTER 7: What Happens Next?
Emerging Micro-ISVs
Successful Micro-ISVs
Very Successful Micro-ISVs
You've Reached the Bottom Line
Appendix
Chapter 1: "Having a Vision"
Chapter 2: "Developing the Micro-ISV Way"
Chapter 3: "Presenting the Product"
Chapter 4: "Business Is Business"
Chapter 5: "Focusing on the Customer"
Chapter 6: "Welcome to Your Industry"
Index
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