Part III

Marketing and Promoting For the Long Haul

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In this part …

• Learn how uniformity, consistency, colors, logo, font, and content make it easier for fans to find and recognize you.
• Check out how an editorial calendar can help keep you organized and ensure that you’re including key elements when posting to social media.
• Discover how to mix physical (offline) promotion with online (posts, blogs, and more) marketing to keep you in front of fans.
• Create well-planned promotions and releases to make your events stand out.