Index

A

  • Page references followed by fig indicate an illustrated figure.

A

  • A/B email testing
  • “ABC: Always Be Cropping” (Kawasaki)
  • Aberdeen Group
  • Accenture Consulting
  • Achieve
  • Advertisements. See Media sponsorships
  • Advocates (Triple A framework for the Ask)
  • AdWords
  • AFP's 2014 Fundraising Effectiveness Survey Report
  • Ali, Muhammad
  • ALS Association
  • Ambassadors (Triple A framework for the Ask)
  • American Cancer Society (ACS)
  • American Express
  • American Marketing Association
  • “Angels”
  • Annual appeal campaigns: critical skills and competencies for successful
    • do's and don'ts for
    • as great way to connection with donors and potential donors
  • Annual unrestricted donations
  • APANO (Asian Pacific American Network of Oregon) case study
  • API (application programming interface)
  • Apple Watch
  • Apps (mobile fundraising)
  • APRA (Association of Professional Researchers for Advancement)
  • Asker (Triple A framework for the Ask)
  • Association of Fundraising Professionals
  • Aubry, Rick: on earned income strategies
    • professional background of

B

  • “B to the Y”
  • Baby Boomers (born 1946-1964): critical skills and competencies for fundraising to
    • do's and don'ts of fundraising to
    • what fundraisers need to know about
  • Ben & Jerry's Ice Cream
  • Beneficiary testimonials
  • Benefits (job)
  • Beth's Blog: How Nonprofits Can Use Social Media (Kanter)
  • Beyond Fund Raising (Grace)
  • Big Duck
  • Bill Bradley Presidential Campaign
  • Bioneers
  • Bittel, Lester R.
  • Blackbaud
  • Board chairs: creating a board development committee with focus on fundraising
    • responsibility to make personal asks of each board member
    • taking charge of getting other board members involved in fundraising
  • Board development committee: created to focus on fundraising
    • to drive recruitment and onboarding board members
  • Board engagement: as critical for fundraising success
    • critical skills and competencies for developing
    • do's and don'ts of creating a
  • Board engagement skills/competencies: 1: know what you're looking for by creating a matrix
    • 2: set expectations for board members
    • 3: provide board members with training and support
    • 4: engage each board member individually
    • 5: let your board lead
    • 6: maximize board meetings
  • Board matrix: how to introduce it to your board members
    • Nonprofit Board Matrix Template for
    • as powerful tool clarifying what you need in board meetings
  • Board meetings: introducing your board matrix at a
    • maximize your
    • sharing fundraising success stories at
    • start with ten minutes of silence during review of the docket agenda
  • Board member expectations: annual capacity gift of every board member as
    • as basis for annual board reviews
    • a minimum number of donor, finder, and sponsor prospect introductions annually as
  • Board members: Board Member Agreement with each of the
    • brainstorming to come up with impact examples for donation amounts on websites
    • as critical factor in your success
    • critical skills and competencies for hiring and developing
    • engaging each of them individually
    • engaging them in event-based fundraising
    • engaging your
    • ensuring 100 percent participation in grassroots fundraising by
    • include them in the fundraising process
    • involve them in major donor prospecting
    • prepare them to ask for major gifts
    • setting expectations for your
  • Brown, Helen: professional background of
    • Prospect Research for Fundraisers: The Essential Handbook by
    • on skills and competencies for prospecting and donor research
  • Browning, Beverly: Grant Writing for Dummies by
    • logic model for tracking grant progress developed by
    • professional background of
    • on skills and competencies of tracking and reporting on grants
  • Budgets: for donor database management
    • don't create a fundraising plan without adequate
    • event-based fundraising
    • identifying your fundraising
    • LOI (letter of interest) inclusion of accurate math on all your
    • for professional team development. See also Financial issues
  • Burnett, Leo
  • Business Week's “Voices of Innovation for Social Media”

C

  • Calendars. See Editorial calendars
  • Campaign Monitor
  • Campaigns. See Fundraising campaigns
  • Carlson, Maureen: professional background of
    • on skills and competencies for securing corporate sponsorships
  • Carpentier, Gayle Samuelson: professional background of
    • on skills and competencies for securing media sponsorships
  • Case studies: APANO (Asian Pacific American Network of Oregon)
    • charity: water
    • Grow Dat
    • Kyra Millich, Volunteer Fundraiser of community-based walks, runs, and rides
    • Mercy House
    • RE-volv
    • The ALS Ice Bucket Challenge
  • Cause Marketing for Dummies (Waters)
  • Cause Marketing Forum
  • Cause marketing partnerships: aligning your nonprofit with business' objectives and values
    • Cause Marketing Proposal Tips
    • critical skills and competencies of
    • description and advantages of
    • do's and don'ts of
    • written agreement to ensure accountability. See also Sponsorships
  • Cause marketing partnerships skills/competencies: 1: think it through
    • 2: do your homework
    • 3: get in the door
    • 4: listen up and speak their language
    • 5: close the deal
    • 6: keep them happy
  • CauseRATE
  • Center for Community Change
  • Champions: CRM (constituent relationship management)
    • dedicated to securing corporate sponsorships
  • Charitable Gift Fund Volunteerism and Charitable Giving Report (Fidelity)
  • charity: water case study
  • Chesterfield, Lord
  • Chomsky, Noam
  • Cohen, Ben
  • The College Fund/UNCF (Los Angeles)
  • Collins, Jim
  • CommitChange
  • Communication: charity: water case study on honest and authentic
    • follow up and debrief event donors, staff, and volunteers
    • fundraising campaigns and effective
    • grassroots fundraising by personalizing donor
    • with major donors several times a year
    • maximizing your website donations with clear and effective
    • personalized gift acknowledgements to donors
    • tracking grant progress and reporting back to funders
    • writing an effective LOI (letter of interest). See also Email communication; Language; Listening; Thank you's communication; The Ask
  • Communication channels: fundraising across generations by diversifying your
    • used for fundraising campaigns. See also Social media
  • Community-based fundraising: Case Study: Kyra Millich, Volunteer Fundraiser
    • description and advantages of
    • skills and competencies of
  • Community-based fundraising skills/competencies: 1: prioritize and focus
    • 2: specify your audience
    • 3: ask away
    • 4: separate logistics and fundraising
    • 5: provide good service
    • 6: capture everything
    • 7: use technology
  • Community Foundations
  • Compensation: be honest and explicit about your budget for
    • for leader position of earned income strategies
    • making a job offer that includes information on
  • Competitive advantage
  • Connect2Give
  • Constant Contact
  • Contee, Cheryl
  • Content curators
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (Miller)
  • Convio
  • Corporate Foundations
  • Corporate social responsibility (CSR)
  • Corporate sponsor decks: resources available to create
    • Sponsorship Proposal Template for
  • Corporate sponsor prospects: benefits to offer
    • creating sponsor decks and proposals for
    • identifying
    • pitching to
    • pricing yourself right to. See also Donor prospects
  • Corporate sponsors: including them in ads provided by media sponsors
    • keeping them happy and create an impact summary for
  • Corporate sponsorship skills/competencies: 1: dedicate personnel
    • 2: price yourself right
    • 3: create a killer deck
    • 4: fill the pipeline
    • 5: be flexible
    • 6: have a conversation
    • 7: keep your sponsors happy
  • Corporate sponsorships: benefits of nonprofits by having
    • critical skills and competencies for getting
    • do's and don'ts of getting
    • Sponsorship Proposal Template. See also Cause marketing partnerships
  • Craigslist Foundation's Nonprofit Boot Camp and Social Media for Nonprofits
  • Credibility: creating it with your Executive Director
    • establishing with grassroots fundraising donors
    • LOI (letter of interest) that establishes your
    • Van Jones' Live Ask Recipe on establishing
  • CRM champion: creating a CRM FAQs (frequently asked questions)
    • identifying key performance indicators to gauge performance
    • identifying the person to take ownership of your CRM
    • training departments and key personnel to CRM by. See also Donor database
  • CRM (constituent relationship management): of community-based runs, walks, and rides events
    • design your event page to be integrated with your
    • donor database management using
    • FAQs (frequently asked questions) on
    • identifying your resources including a
    • keeping it current and up to date
    • tracking volunteer information using
    • training key personnel on how to use the. See also Technological tools
  • Crowdfunding: 50/50 social media rule for
    • critical skills and competencies for
    • do's and don'ts of
    • Facebook used for
    • Instagram used for
    • Joseph Pulitzer's Statute of Liberty
    • LinkedIn used for
    • Pinterest used for
    • P.O.S.T. to Social Media for successful
    • presenting an opportunity to turn your donors into fundraisers
    • providing volunteers with the tools for
    • Twitter used for
    • YouTube used for. See also Social media
  • Crowdfunding case studies: RE-volv
    • The ALS Ice Bucket Challenge on
  • Crowdfunding skills and competencies: 1: start with the basics
    • 2: pick the right crowdfunding platform
    • 3: become a content curator
    • 4: master frequency and timing
    • 5: test and learn
    • 6: survey the landscape

D

  • D'Angelo, Anthony J.
  • Dashboards: cause marketing partnership
    • how to apply your
    • identifying your KPIs on the. See also Measuring impact
  • Data: applications to fundraising campaigns
    • average rates to renewal, special appeals, and acquisition direct mail
    • community-based runs, walks, and rides events
    • fundraising through email
    • leverage with A/B testing on your emails
    • measuring impact using
    • trust your direct mail. See also Donor database
  • Deadlines. See Schedules
  • Debriefing: community-based runs, walks, and rides events staff and volunteers
    • of event donors, staff, and volunteers
  • Dhillon, Lovely
  • DiBianca, Suzanne: professional background of
    • on skills and competencies for donor database management
  • Digital Giving Index (Network for Good)
  • Direct mail: critical skills and competencies for
    • description and best suited to large organizations
    • do's and don'ts of
    • “relationship building”
  • Direct mail donor lists: considering creating a giving club or patron's circle option for your
    • know the donors on your
    • as long-term investment
    • strategies for growing your
  • Direct mail responses: average rates to renewal, special appeals, and acquisition direct mail
    • focusing your ask to increase your
    • trust the data and not your gut for increasing your
  • Direct mail skills/competencies: 1: know your numbers
    • 2: prepare for the long haul
    • 3: grow your list
    • 4: trust the data and not your gut
    • 5: know your donors
    • 6: focus, focus, focus your ask
    • 7: create a schedule and stick to it
  • Documentation: ABC 2016-2018 Fundraising Plan example of
    • ensure that the fundraising plan has complete
    • of fundraising plans
  • Donate button: Google Analytics to analyze results of your
    • optimizing your website
  • Donations: major gifts
    • maximizing website
    • Mercy House case study on website
  • Donor-advised funds
  • Donor database: build your donor email address list
    • critical skills and competencies for managing your
    • CRM tool to manage your
    • do's and don'ts on
    • grassroots fundraising investment in a
    • keeping it current and up to date
    • platforms available for managing
    • track the age of your donors in
    • tracking major donors in. See also CRM champion; Data; Donors
  • Donor databases skills/competences: 1: pick the right platform
    • 2: identify an owner
    • 3: find and clean your data
    • 4: invest in training and documentation
    • 5: stay current
  • Donor investors
  • Donor prospect lists: assign a lead fundraiser to each prospect on
    • gathering information to create your
    • review it to ensure your goals are realistic
  • Donor prospect research: critical skills and competencies for
    • do's and don'ts on
    • importance to identify and prioritize prospects
  • Donor prospect research skills/competencies: 1: assign the right staff
    • 2: start with your inner circle and create a ratings system
    • 3: support the ask
    • 4: keep an eye on top prospects
    • 5: expand your pipeline
    • 6: stay informed
  • Donor prospects: creating a ratings system on
    • keeping an eye on your top using a “moves management” system
    • keeping tabs on any major activities or life events of
    • of major donors
    • a minimum number of introductions annually required of board members
    • research for identifying and prioritizing
    • tools for expanding your pipeline for identifying. See also Corporate sponsor prospects
  • Donor prospects rating system: capacity ratings
    • inclination/interest codes
    • keep it simple
    • for major donors
    • Next Gift Amounts
    • readiness codes
  • Donor pyramid: diversification as the key to building your
    • do's and don'ts of building your
    • grassroots fundraising to build your
  • Donor requests: contacting lapsed donors with a
    • grassroots fundraising by making regular. See also The Ask
  • Donor responses: A/B testing on your emails to identify “open rate”
    • direct mail
  • Donors: assess your
    • contacting lapsed
    • event-based
    • fundraising campaigns and effective communication with
    • grassroots fundraising by personalizing communication with
    • how social media presents an opportunity to turn them into fundraisers
    • major
    • prospecting and donor research by starting with your inner circle
    • track the age of your
    • tracking all activity on key. See also Donor database; Potential donors
  • DonorsChoose.org
  • DonorSearch
  • Do's and don'ts: cause marketing partnerships
    • corporate sponsorships
    • crowdfunding
    • direct mail
    • donor database
    • donor prospect research
    • engaging volunteer fundraising
    • engaging your board
    • event-based fundraising
    • foundations and foundation grants
    • fundraising across generations
    • fundraising campaigns
    • fundraising plans
    • fundraising with email
    • government grants
    • grassroots fundraising
    • hiring and training staff
    • LOI (letter of interest)
    • major donors management
    • measuring impact
    • media sponsorships
    • mobile fundraising
    • online fundraising and website donations
    • social enterprise earned income strategies
    • tracking and reporting back on grants
  • Drayton, Bill
  • Dream Corps
  • Drucker, Peter
  • Duvette, Peggy: professional background of
    • on skills and competencies for donor database management

E

  • Earned income strategic skills/competencies: 1: define the terms
    • 2: ensure support
    • 3: solidify leadership
    • 4: understand your competitive advantage
    • 5: secure capital
    • 6: find your angel
  • Earned income strategies: critical skills and competencies for effective
    • do's and don'ts for
    • nonprofit need for
    • Social Enterprise Case Study: Grow Dat on
  • eCivis
  • Ed2Go, A.K.A. Cengage Learning
  • Editorial calendars: campaign appeals and updates
    • creating and sticking to a direct mail schedule and
    • event-based fundraising
    • fundraising through email by creating a communication
    • mapping out your social media and crowdfunding campaigns
    • planning for fundraising through email communications. See also Schedules
  • Einstein, Albert
  • Email communication: A/B testing on your
    • build your donor email address list for
    • create event toolkits with same
    • don't send out unsolicited or spam
    • as effective way to recruit event attendees
    • Email Cheat Sheet
    • “engagement”
    • make sure that yours is mobile-compatible or “responsive”
    • mobile devices the most common way to receive
    • three key things to make your message pop. See also Communication; Fundraising through email
  • Emerson, Jed
  • Engagement email
  • Entrepreneurship: Stanford Social Entrepreneurship course on
    • “to take in hand” definition of. See also Social enterprise
  • Environmental assessment
  • Evaluation plans: collaboration between program staff and those conducting the
    • for grant tracking and reporting
    • measuring impact and integrating into your strategic and
    • recruit expertise for tracking grant progress and report during formative phase
    • recruit expertise for tracking grant progress and report during summative phase
  • Event-based fundraising: critical skills and competencies of
    • description and advantages of
    • do's and don'ts of
  • Event-based fundraising skills/competencies: 1: identify specific goals
    • 2: create a calendar and a budget
    • 3: recruit key people
    • 4: secure sponsors
    • 5: build a strong event page
    • 6: promote your event
    • 7: understand the ticking lifecycle
    • 8: create an agenda
    • 9: maximize your ask
    • 10: follow up and debrief
  • Event committees
  • Event pages: building a strong
    • promoting your event on
  • Event sponsors: outreach to secure
    • recruiting key people to help secure
  • Eventbrite
  • Executive Directors (EDs): getting them to love fundraising
    • hire a Development Associate or Development Manager to support your
  • Expert interviews: Alia McKee
    • Andrea McManus
    • Berkeley Browning
    • Beth Kanter
    • Caryn Stein
    • Daniel Lurie
    • David Hessekiel
    • Derrick Feldmann
    • Fara Trompeter
    • Gayle Samuelson Carpentier
    • Heather Mansfield
    • Jane C. Geever
    • Jen Pitts
    • Joe Waters
    • John Haydon
    • Joshua Sheridan Fouts
    • Kim Klein
    • Kivi Leroux Miller
    • Leeanne G-Bowley
    • Lisa Hoffman
    • Mal Warwick
    • Maureen Carlson
    • Missy Sherburne
    • Peggy Duvette
    • Simon Tam
    • Steve MacLaughlin
    • Susan Fox
    • Suzanne DiBianca
    • Tanya Urschel
    • Tori O'Neal-McElrath
    • Tracy Kosolcharoen. See also Interviews; Job interviews

F

  • Facebook: campaign appeals using
    • crowdfunding through
    • as effective way to recruit event attendees
    • getting information about Foundations from
    • optimizing the size of viral thank you's for mobile fundraising on
    • user demographics of. See also Social media
  • Facebook Marketing All-In-One (Haydon)
  • Facebook Marketing for Dummies (Haydon)
  • Family foundations
  • Feldmann, Derrick: on critical skills and competencies of fundraising across generations
    • professional back ground of
  • Fénelon, François
  • Fidelity's Charitable Gift Fund Volunteerism and Charitable Giving Report
  • 50/50 social media rule
  • Financial issues: dispelling the overhead myth
    • finding your “angel”
    • identify your fundraising budget and resources
    • identity your overhead or administrative expenses
    • know your
    • securing social capital funds
    • social enterprise earned income strategies. See also Budgets
  • Fitbit
  • FOMO (fear of missing out)
  • Forbes magazine
  • Formative evaluation
  • Foundation Center: Foundation Directory Online by
    • Foundation Directory Online Free by
    • tracking nonprofits and foundation grants by
  • Foundation funding skills/competencies: 1: secure informational interviews
    • 2: put your house in order
    • 3: prepare your pitch
    • 4: narrow your sights
    • 5: get in the door
    • 6: maximize your meeting
    • 7: stay in touch
  • Foundation grant tracking/reporting: critical skills and competencies of
    • do's and don'ts of
    • importance of
    • logic models used for
    • schedule SWOT analysis quarterly for
  • Foundation grant tracking skills/competencies: 1: establish SMART goals and objectives
    • 2: have an evaluation plan
    • 3: be diligent
    • 4: recruit expertise
    • 5: share bad news quickly
  • Foundation grants (fundables): cardinal rule of never applying unless you're invited
    • do's and don'ts of getting
    • given to U.S. nonprofits (2013)
    • “pasta test” your pitch for
    • restricted
    • tracking progress and reporting back
    • unrestricts
    • writing a winning LOI (letter of interest) to apply for
  • Foundations: different kinds of
    • do's and don'ts of working with
    • getting “fundables” or grants from
  • Fouts, Joshua Sheridan: professional background of
    • on skills and competencies for getting government grants
  • Fox, Susan: as Grant Proposal Makeover: Transform Your Request from No to Yes co-author
    • professional back ground of
    • on skills and competencies of writing a LOI (letter of interest)
    • The Foundation Center's Guide to Proposal Writing by
  • Franklin, Ben
  • Frates, Pete
  • “Fundraiser in the pit” story
  • Fundraising: board member engagement with
    • get your Executive Director to love
    • grounded in passion and love
    • importance of being strategic about
    • Premal Shah on accomplishing change and doing good through
    • prospecting and donor research components of
    • to security social capital funds
    • success revolves around your ability to make and relay impact
    • volunteer. See also Nonprofit organizations (NGOs)
  • Fundraising across generations: the challenge of
    • critical skills and competencies of
    • do's and don'ts of
    • what fundraisers need to know about each generation
  • Fundraising across generations skills/competencies: 1: track the age of your donors
    • 2: listen
    • 3: identify goals for each generation
    • 4: diversify your giving channels
    • 5: know what your donors want
    • 6: recognize the power of peers
    • 7: create a ladder of engagement
  • Fundraising campaigns: building an email
    • channels used for
    • critical skills and competencies for successful
    • different types of
    • do's and don'ts for
    • reporting back to donors on reaching your goal
  • Fundraising campaigns skills/competencies: 1: find your passion
    • 2: understand your donors
    • 3: identify membership pricing and benefits
    • 4: plan campaigns instead of one-time appeals
    • 5: schedule appeals and updates
    • 6: use your best channels
    • 7: made data your friend
    • 8: report back
  • Fundraising Effectiveness Survey Report (AFP, 2014)
  • Fundraising for Social Change (Klein)
  • Fundraising planning skills/competencies: 1: understand the big picture
    • 2: know your finances
    • 3: create a process
    • 4: document the plan
    • 5: gather your prospects
    • 6: keep plan alive and review it often
  • Fundraising plans: accomplishing your organization's mission by beginning with a
    • for campaigns instead of one-time appeals
    • critical skills and competencies for creating a
    • do's and don'ts of creating a
    • for fundraising through email
    • for grassroots fundraising
  • Fundraising Success Magazine
  • Fundraising through email: advantages of using
    • critical skills and competences for
    • do's and don'ts of
    • Email Cheat Sheet for. See also Email communication
  • Fundraising through email skills/competencies: 1: plan ahead
    • 2: build campaigns
    • 3: build your list
    • 4: craft killer emails
    • 5: leverage data with A/B tests
    • 6: use today's technology
    • 7: pay attention to the numbers
  • Fundraising with Businesses (Waters)

G

  • G-Bowley, Leeanne: critical skills and competencies for securing foundation funds
    • professional background of
    • Winning Grants Step by Step by
  • Geever, Jane C.: as Grant Proposal Makeover: Transform Your Request from No to Yes co-author
    • professional background of
    • on skills and competencies for writing a LOI (letter of interest)
  • Generation X (born 1965-1980): critical skills and competencies for fundraising to
    • do's and don'ts of fundraising to
    • what fundraisers need to know about
  • GiveApp.org
  • Giving USA
  • Global Philanthropy Forum (World Affairs Council)
  • Goals: ABC 2016-2018 Fundraising Plan example of
    • fundraising plan outlining your
    • grant tracking and reporting SMART
    • identify for each donor generation
    • identify specific event-based fundraising
    • KPIs (key performance indicators) as metrics to track progress toward
    • meet with each board member to identify what support is needed to achieve
    • reporting back to donors on reaching your campaign
    • review prospect list to ensure realistic
    • setting a clear grassroots fundraising. See also Objectives
  • Good Scout
  • Good to Great (Collins)
  • Good Works (Hessekiel and Waters)
  • Goodwill Industries
  • Google Alerts: on Foundation news
    • to gather information on donors and prospects
    • gathering information on crowdfunding efforts of others
  • Google Analytics
  • Google Grant
  • Google's ThinkMobile report
  • Government grant tracking/reporting: critical skills and competencies of
    • do's and don'ts of
    • importance of
    • logic models used for
    • schedule SWOT analysis quarterly for
  • Government grant tracking skills/competencies: 1: establish SMART goals and objectives
    • 2: have an evaluation plan
    • 3: be diligent
    • 4: recruit expertise
    • 5: share bad news quickly
  • Government grants: critical skills and competencies for receiving
    • do's and don'ts for getting
    • Grants.gov as best place for finding
    • learning to apply for
    • number awarded to nonprofits (2014)
    • tracking progress and reporting back
    • writing a winning LOI (letter of interest) to apply for
  • Government grants skills/competencies: 1: get help
    • 2: don't apply cold
    • 3: plan for long nights when applying
    • 4: be patient and prepared
    • 5: stay in the loop
    • do's and don'ts of
  • Grace, Kay Sprinkel: Beyond Fund Raising by
    • on critical skills and competencies for securing major donors
    • High Impact Philanthropy by
    • insights on transformational donor stewardship by
    • professional background of
    • The AAA Way to Fund Raising Success by
  • Grant Professionals Association
  • Grant Proposal Makeover: Transform Your Request from No to Yes (Fox and Geever)
  • Grant Writing for Dummies (Browning)
  • Grant Writing Services (eCivis)
  • Grant Writing Training Foundation
  • Grants. See Foundation grants (fundables); Government grants
  • Grants.gov
  • Grassroots fundraising: better off focusing on online fundraising
    • critical skills and competencies for
    • description of
    • do's and don'ts for
  • Grassroots Fundraising Journal
  • Grassroots fundraising skills/competencies: 1: have a compelling plan for change
    • 2: set a clear goal
    • 3: ensure 100 percent board and staff participation
    • 4: invest in a donor database
    • 5: know your donors
    • 6: ask regularly
    • 7: show impact and gratitude often
  • GreatNonprofits
  • Greyston Bakery
  • Grow Dat case study
  • Guevara, Che

H

  • Habitat for Humanity
  • Hashtagify.me
  • Hashtag.org
  • Haydon, John: on critical skills and competencies of crowdfunding
    • Facebook Marketing All-In-One by
    • Facebook Marketing for Dummies by
    • professional background of
  • Helen Brown Group
  • Hessekiel, David: Good Works co-authored by
    • professional background of
    • on skills and competencies for cause marketing partnerships
  • Heyman, Darian Rodriguez
  • High Impact Philanthropy (Grace)
  • Hiring practices: conduct interviews
    • create a job description
    • develop your team
    • do's and don'ts for
    • know yourself & your needs
    • make an offer
    • onboard over time
    • select the right candidates
  • Hoffman Lisa: professional background of
    • on skills and competencies for engaging your board
  • Holmes, Oliver Wendell, Jr.
  • How to Get Sponsorships and Endorsements (Tam)
  • How to Write Successful Fundraising Appeals (Warwick)

I

  • iContact
  • Impact: brainstorming to come up with impact examples for donation amounts on websites
    • charity: water case study of measuring
    • creating an impact summary for sponsors
    • grassroots fundraising by expressing gratitude and showing. See also Measuring impact
  • Instagram crowdfunding
  • Internal Revenue Service (IRS): IRS Forms 990-PF
    • requirements for nonprofit expenses by the
  • Interviews: informational interviews with foundations
    • job. See also Expert interviews

J

  • Javist Wagner O'Day (JWOD) Act
  • Jefferson, Thomas
  • Job candidates: conduct interviews of
    • create a job description for
    • dons and don'ts for hiring
    • make an offer
    • onboard over time
    • select the right
  • Job description
  • Job interviews: final job candidate
    • first job candidate
    • phone interviews of job candidates. See also Expert interviews
  • Jones, Van

K

  • KaBOOM!
  • Kanter, Beth: Beth's Blog: How Nonprofits Can Use Social Media by
    • on critical skills and competencies of crowdfunding
    • Measuring the Networked Nonprofit by
    • professional background of
    • The Networked Nonprofit by
  • Kawasaki, Guy
  • Kennedy, Chris
  • Kennedy, John F.
  • Key performance indicators (KPIs): asking your staff, board, and departments to identify the most helpful
    • charity: water case study on measuring impact using
    • develop a plan to measure progress using the
    • identify industry benchmarks through aggregate industry research using
    • outputs versus outcomes
    • securing stories and identifying your
  • King, Martin Luther, Jr.
  • KISSMetrics
  • Kiva.org
  • Klein, Kim: on critical skills and competencies for grassroots fundraising
    • Fundraising for Social Change by
    • as Grassroots Fundraising Journal co-founder
    • professional background of
    • Reliable Fundraising in Unreliable Times by
  • Klout
  • Kony2012 video
  • Kosolcharoen, Tracy: on critical skills and competences for event-based fundraising
    • professional background of

L

  • Language: cause marketing partnership proposal uses of
    • LOI (letter of interest) effective and easy to use. See also Communication
  • Lapsed donors
  • Letters of inquiry. See LOI (letter of interest)
  • Levi Strauss Foundation
  • LexisNexis
  • Lilly Family School of Philanthropy (Indiana University)
  • Lincoln, Abraham
  • LinkedIn: crowdfunding through
    • getting information about Foundations from
    • used to fill in black donor database information
  • Listening: before the Ask
    • as fundraising across generations skill and competency. See also Communication
  • Logic models (grant tracking roadmap)
  • LOI (letter of interest): critical skills and competencies for writing
    • description of
    • do's and don'ts for writing
  • LOI (letter of interest) skills/competencies: 1: communicate clearly and follow directions
    • 2: do your homework
    • 3: show vision
    • 4: verify facts and math
    • 5: establish credibility
    • 6: make it easy to read
    • 7: be persistent
  • LUMI
  • Lurie, Daniel: on critical skills and competences for event-based fundraising
    • professional background of
    • as taking the fundraising ask spokesperson role

M

  • M+R
  • M+R's Online Fundraising Benchmark Study (2015)
  • McKee, Alia: on critical skills and competencies of fundraising across generations
    • as Next Generation of American Giving Report (2015) research partner
    • professional background of
  • MacLaughlin, Steve: on critical skills and competencies for measuring impact
    • as Internet Management for Nonprofits: Strategies, Tools and Trade Secrets editor
    • as People to People Fundraising: Social Networking and Web 2.0 for Charities contributing author
    • professional background of
  • MacLean, Sarah
  • McManus, Andrea: professional background of
    • on skills and competencies for creating a fundraising plan
  • MailChimp
  • Major donors: asking for annual unrestricted donations for all
    • assign values to prospective
    • critical skills and competencies of managing
    • as critical to your success
    • as donor investors
    • do's and don'ts of managing
    • stewardship as the key to securing gifts from
    • transformational donor stewardship loop model of
    • value and show appreciation for each
  • Major donors management skills/competencies: 1: prospect constantly
    • 2: realize your organization is a means to an end
    • 3: prepare your people
    • 4: master the ask
    • 5: value every donor
  • Major gifts: asking for annual unrestricted donations
    • avoid securing and then circling back in a couple of months for more
    • mastering the ask for
    • Triple A framework for requesting
  • Making job offer
  • Mansfield, Heather: on critical skills and competencies for mobile fundraising
    • Mobile for Good by
    • professional background of
    • Social Media for Social Good by
  • Maraboli, Steve
  • Marketing Land
  • Measuring impact: charity: water case study of
    • critical skills and competencies for
    • do's and don'ts of
    • as way to show nonprofit impact. See also Dashboards; Impact
  • Measuring impact skills/competencies: 1: identify KPIs and secure stories
    • 2: develop a plan to measure progress
    • 3: integrate your evaluation and strategic plans
    • 4: tear down the walls
    • 5: look to the past to see the future
    • 6: benchmark yourself
    • 7: rock the dashboard
  • Measuring the Networked Nonprofit (Kanter)
  • Media sponsors: identify your prospective
    • offer corporate sponsors inclusion in ads provided by
    • preparing and making your pitch to prospective
    • treat them well and invest in relationship with
  • Media sponsorship skills/competencies: 1: clarify your needs
    • 2: identify your prospects
    • 3: prepare your pitches and materials
    • 4: make your pitch
    • 5: treat them like royalty
    • 6: invest in the relationship
  • Media sponsorships: critical skills and competencies for securing
    • description and advantages of
    • do's and don'ts for. See also Promoting
  • Membership campaigns: critical skills and competencies for successful
    • do's and don'ts for
    • as great way to connection with donors and potential donors
    • identifying membership pricing and benefits
  • Memorandum of Understanding (MOU)
  • Mercy House case study
  • Millennial Impact Project
  • Millennials (born 1981-1995): critical skills and competencies for fundraising to
    • do's and don'ts of fundraising to
    • FOMO (fear of missing out) used to sell event tickets to
    • giving younger donors and prospects meaningful things to do besides donating
    • preference for attending events over just making donations
    • what fundraisers need to know about
  • Miller, Kivi Leroux: Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by
    • on critical skills and competencies of fundraising with email
    • professional background of
    • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause by
  • Millich, Kyra
  • Mimi and Peter Haas Fund
  • Mobile Commons
  • Mobile devices: fundraising through
    • remember that most emails are opened on
  • Mobile for Good (Mansfield)
  • Mobile fundraising: critical skills and competencies for
    • do's and don'ts on
    • Planning for Success: The Mobile Matrix, 199fig; text-to-give for
  • Mobile fundraising skills/competencies: 1: optimize your website and email
    • 2: optimize your donate page
    • 3: tell your story effectively
    • 4: mobilize your events
    • 5: get social
    • 6: consider building an app
    • 7: stay current
  • Mobile Matrix, 199fig
  • Monnet, Jean

N

  • National Public Radio
  • NetSuite
  • Network for Good: Caryn Stein's vice president position at
    • Digital Giving Index of
  • The Networked Nonprofit (Kanter)
  • New England Development Research Association (NEDRA)
  • Next Generation of American Giving Report (2015)
  • Nielsen (research firm)
  • Nonprofit Communications Trends Report (NonprofitMarketingGuide.com)
  • Nonprofit Marketing Blog
  • Nonprofit organizations (NGOs): competitive advantage of your
    • corporate sponsorships of
    • Craigslist Foundation's Nonprofit Boot Camp and Social Media for Nonprofits
    • creating and using dashboard for the
    • dispelling the overhead myth of
    • earned income strategies for
    • event sponsorship of
    • IRS requirements on expenses of
    • measuring impact of
    • media sponsorship of
    • number of government grants awarded (2014) to
    • opportunities opened up by social media for. See also Fundraising; Vision; Websites
  • Nonprofit Tech for Good
  • Nonprofit Technology Network (NTEN)
  • NonprofitMarketingGuide.com
  • Northern California Community Loan Fund
  • NOZA
  • npENGAGE

O

  • Objectives: ABC 2016-2018 Fundraising Plan example of
    • establishing grant tracking and reporting back SMART
    • identify your fundraising. See also Goals
  • Onboarding: board development committee to oversee recruitment and
    • of employees over time
  • One Degree
  • O'Neal Consulting
  • O'Neal-McElrath, Tori: critical skills and competencies for securing foundation funds
    • professional background of
    • Winning Grants Step by Step by
  • Online fundraising: best suited to small grassroots organizations
    • critical skills and competencies for
    • do's and don'ts of
    • increasing importance of
    • Mercy House case study on
  • Online Fundraising Benchmark Study (2015)
  • Online fundraising skills/competencies: 1: stay on message
    • 2: keep it simple
    • 3: make it easy to donate
    • 4: suggest gift amounts
    • 5: optimize your presence
  • Open Table
  • Oregon environment Council
  • Outcomes: outputs versus
    • tracking grant progress and

P

  • “Pasta test”
  • PayPal
  • Peer to Peer Professional Forum
  • Pew Research
  • Pinterest crowdfunding
  • Pitches: corporate sponsorship
    • media sponsorship
    • “pasta test” your foundation grant. See also The Ask
  • Pitts, Jen: on critical skills and competences for event-based fundraising
    • professional background of
  • Plenty
  • Portella, Chris
  • Portis, Carrie
  • Potential donors: staff management of volunteers and
    • treat your volunteers as you do. See also Donors
  • The Power of Us
  • The Price Scholarship Program
  • Private foundations
  • Promoting: creating event-based fundraising toolkits for social media
    • event page for
    • fundraising campaign communication through social media
    • reporting back to donors on campaign donation goals via social media as part of
    • tips for event. See also Media sponsorships
  • Prospect Research for Fundraisers: The Essential Handbook (Brown)
  • Prospects. See Donor prospects
  • Pulitzer, Joseph

Q

  • Q2Q event program timeline
  • Quinn, Pat

R

  • RE-volv Crowdfunding case study
  • Red Cross
  • Reliable Fundraising in Unreliable Times (Klein)
  • ResearchPoint
  • Resources: committed and dedicated for launching your social media strategy
    • for creating your sponsor deck
    • identifying your fundraising
    • recruit expertise for tracking grant progress and report
  • Restricted grants
  • Revolution in the Mailbox (Warwick)
  • Rides. See Runs, walks, and rides fundraising
  • Roberts, Nora
  • Robin Hood Foundation
  • Rosso, Henry A. (“Hank”)
  • Rubicon Bakery
  • Rubicon Programs
  • Running USA
  • Runs, walks, and rides events: Case Study: Kyra Millich, Volunteer Fundraiser
    • description and advantages of
    • skills and competencies for
  • Runs, walks, and rides events skills/competencies: 1: prioritize and focus
    • 2: specify your audience
    • 3: ask away
    • 4: separate logistics and fundraising
    • 5: 5: provide good service
    • 6: capture everything
    • 7: use technology

S

  • Saint-Exupery, Antoine de
  • Salesforce Foundation
  • The San Diego Foundation
  • Schedules: campaign appeals and updates
    • create event Q2Q timelines
    • creating and sticking to a direct mail
    • event-based fundraising calendar and
    • planning for fundraising through email communications calendar and
    • “realistic time horizon” for earned income strategies
    • for SWOT analysis quarterly for tracking grant progress. See also Editorial calendars
  • Sea Change Strategies
  • Selfish Giving
  • Seniors (born 1945 and earlier): critical skills and competencies for fundraising to
    • desire to hear from someone of high authority in the nonprofit organization
    • do's and don'ts of fundraising to
    • what fundraisers need to know about
  • Shah, Premal: on accomplishing change and doing good through fundraising
    • professional background of
  • Sharma, Ritu
  • Shaw, George Bernard
  • Sherburne, Missy: professional background of
    • on skills and competencies for hiring and developing staff
  • Shore, Billy
  • Shuck, Jeff: professional background of
    • on skills and competencies of community-based fundraising
  • Single Stop USA
  • Slaughter, Lance
  • #SM4NP (Social Media for Nonprofits)
  • SMART goals: description of
    • for tracking grant progress and reporting back
  • Social capital funds
  • Social enterprise: do's and don'ts for
    • Grow Dat case study on
    • skills and competencies for earned income strategies for. See also Entrepreneurship
  • Social media: 50/50 rule on posting to
    • fundraising campaign communication through
    • impact on how we interact with one another and with our causes
    • LinkedIn
    • opportunities for nonprofits opened up by
    • P.O.S.T. to Social Media for successful crowdfunding and
    • presenting an opportunity to turn your donors into fundraisers
    • promoting your event through
    • reporting back to donors on campaign donation goals via. See also Communication channels; Crowdfunding; Facebook; Technological tools; Twitter
  • Social Media For Nonprofits
  • Social Media for Social Good (Mansfield)
  • SocialNomics
  • Spam (unsolicited email)
  • Sparrow: Mobile for Common Good
  • Sponsorships: corporate
    • event
    • media
  • Staff: assigning the right ones the donor prospect research tasks
    • brainstorming to come up with impact examples for donation amounts on websites
    • community-based runs, walks, and rides events debriefing of
    • as critical factor in your success
    • debrief your event
    • dedicated to securing corporate sponsorships
    • don't make assumptions about the payroll costs for
    • do's and don'ts of hiring and training
    • ensuring 100 percent participation in grassroots fundraising by
    • include them in the fundraising process
    • measuring impact collaboration between programs and evaluation
    • potential donors and volunteer management by designated
    • prepare them to ask for major gifts
    • skills and competencies in hiring and developing
    • solidify leadership for earned income strategies
    • training key personnel on how to use CRM for donor database
    • treat your volunteers as you do potential donors and
  • Staff hiring/development skills and competencies: 1: know yourself & your needs
    • 2: create a job description
    • 3: select the right candidates
    • 4: conduct interviews
    • 5: make an offer
    • 6: onboard over time
    • 7: develop your team
  • Stanford Social Entrepreneurship course
  • Stanford University
  • Statue of Liberty crowdfunding
  • StayClassy
  • Stein, Caryn: on critical skills and competencies of online fundraising
    • professional background of
  • Steinem, Gloria
  • Stern, Andy
  • Stewardship: as key to securing major gifts
    • traditional stewardship model of
    • transformational donor stewardship loop model of
  • Stories: board meetings and the sharing fundraising success
    • charity:water's approach to communicating their
    • “fundraiser in the pit”
    • fundraising through emails and use of testimonials and
    • gathering photos and videos to bring them to life
    • Kyra Millich on reaching donors through
    • measuring impact by identifying your KPIs and security your
    • mobile fundraising through effective
  • Summative evaluation
  • SurveyMonkey
  • SWOT analysis: description of
    • schedule quarterly to track grant progress

T

  • Tactics: ABC 2016-2018 Fundraising Plan example of
    • identifying your fundraising
    • make monthly reviews of the fundraising plan
    • shift them as needed
  • Tam, Simon: How to Get Sponsorships and Endorsements by
    • professional background of
    • on skills and competencies for volunteer fundraising
  • Team development: create a professional development budget for employee
    • as ongoing process
  • TechImpact
  • Technological tools: event management and peer-to-peer fundraising platforms
    • event registration platforms
    • fundraising through emails success by using today's. See also CRM (constituent relationship management); Social media
  • TechSoup Global
  • Testimonials: fundraising through emails and use of stories and beneficiary
    • RE-volv crowdfunding case study on recruiting celebrity
  • Text-to-give
  • Thank you's communication: follow up and debrief event donors with
    • importance to Millennials donors
    • with major donors several times a year
    • media sponsorship
    • optimizing the size of viral thank you's for mobile fundraising
    • personalized gift acknowledgements to all donors
    • stage an annual thank-a-thon for major donors. See also Communication
  • The AAA Way to Fund Raising Success (Grace)
  • The ALS Ice Bucket Challenge
  • The Ask: for annual unrestricted donations by all major donors
    • for community-based runs, walks, and rides
    • focusing your direct mail
    • listen before
    • mastering the four steps of
    • maximizing your event approach to
    • preparing your staff, board, and volunteers for making
    • Triple A framework for making
    • Van Jones' Live Ask Recipe for. See also Communication; Donor requests; Pitches
  • The Chronicle of Philanthropy
  • The Development Group
  • The Foundation Center's Guide to Proposal Writing (Fox)
  • The Matrix (film)
  • “The mutant manger”
  • The Networked Nonprofit (Kanter)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Miller)
  • The Nonprofit Times
  • The overhead myth
  • The PayPal Official Insider Guide to Online Fundraising
  • The Wall Street Journal
  • ThinkMobile report (Google)
  • Thurman, Harold
  • TIME magazine's Best Twitter Feeds of 2013
  • Tipping Point Community
  • Training: board development committee to oversee recruitment and
    • board development committee to oversee recruitment and onboarding
    • onboarding employees over time
    • your staff, board, and volunteers to ask for major gifts
  • Transformational donor stewardship loop model
  • Transforming Philanthropy
  • Triple A framework for the Ask
  • Trompeter, Farra: critical skills and competencies for fundraising campaigns
    • professional background of
  • Tulane University
  • Twitter: #SM4NP (Social Media for Nonprofits)
    • campaign appeals using
    • crowdfunding through
    • as effective way to recruit event attendees
    • getting information about Foundations from
    • optimizing the size of viral thank you's for mobile fundraising on. See also Social media
  • Twubs

U

  • Unified
  • Unrestricted grants
  • Urschel, Tanya: on critical skills and competencies for mobile fundraising
    • professional background of
    • as The PayPal Official Insider Guide to Online Fundraising lead content writer
  • U.S. State Department

V

  • Van Jones' Live Ask Recipe
  • Vertical Response
  • VIP receptions
  • Vision: “B to the Y”
    • funders' investment in your
    • fundraising grounded in love and passion of
    • writing an effective LOI (letter of interest) that shows your
    • your programs should connect action to. See also Nonprofit organizations (NGOs)
  • Volunteer activities: American Cancer Society (ACS) approach to
    • APANO case study on
    • Oregon Environment Council's approach to
  • Volunteer engagement skills/competencies: 1: dedicate staff
    • 2: define clear roles
    • 3: create a toolkit
    • 4: track everything
    • 5: think small but dream big
    • 6: communicate regularly
    • 7: never say goodbye
    • 8: invite financial support
  • Volunteer fundraising engagement: APANO (Asian Pacific American Network of Oregon) case study on
    • critical skills and competencies for engaging
    • do's and don'ts of engaging
    • examples of volunteer activities for
    • research findings on percentage of
  • Volunteers: brainstorming to come up with impact examples for donation amounts on websites
    • communicating regularly with your
    • community-based runs, walks, and rides events debriefing of
    • as critical factor in your success
    • critical skills and competencies for developing
    • CRM (constituent relationship management) for tracking information on
    • debrief your event
    • defining clear roles for
    • engaging them in event-based fundraising
    • facilitating strategic contributions by
    • include them in the fundraising process
    • prepare them to ask for major gifts
    • staff management of potential donors and
    • treat them in the same way as you do staff and potential donors

W

  • Waldron, Rob
  • Walks. See Runs, walks, and rides fundraising
  • Warwick, Mal: on critical skills and competencies for direct mail
    • How to Write Successful Fundraising Appeals by
    • professional background of
    • Revolution in the Mailbox by
  • Washington, Booker T.
  • Waters, Joe: Cause Marketing for Dummies by
    • Fundraising with Businesses by
    • Good Works co-authored by
    • professional background of
    • on skills and competencies of cause marketing partnerships
  • Websites: event pages on your
    • as first step in crowdfunding
    • Google Analytics to analyze website donate button results
    • make sure that yours is mobile-compatible or “responsive”
    • maximizing donations made on your
    • optimizing donate button on your
    • simplify your URL. See also Nonprofit organizations (NGOs)
  • Winning Grants Step by Step (O'Neal-McElrath and G-Bowley)
  • World Affairs Council's Global Philanthropy Forum

Y

  • Year-end campaigns: critical skills and competencies for successful
    • do's and don'ts for
    • as great way to connection with donors and potential donors
    • sample calendar for
  • YouTube crowdfunding
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