Dave Mitchell is an internationally recognized, award‐winning speaker on leadership, relationships, selling skills, and customer experience. He founded the Leadership Difference, Inc. in 1995. His popularity is based on his unique ability to bring humor and authenticity to proven business strategies and complicated applied cognitive psychology concepts. He is also a certified advanced wine sommelier, which is a far more popular topic for discussion at parties. In addition to this book, Dave authored Live and Learn or Die Stupid, The Power of Understanding People, and The Power of Understanding Yourself.

When not traveling around the world delivering “enter‐train‐ment” to his many clients, Dave enjoys tending to 20 acres of land outside Walla Walla in the heart of the Washington wine country with his lovely bride, Lori. They have two adult children, Brooke and Slade, and a collection of animals of the equine, canine, and feline varieties.