Connecting with Your Ideal Client

We talked in Chapter 3 about creating an ideal client profile that helps shape your Pinterest strategy. One of the keys to using Pinterest’s connection tools is to remember that your ideal client is an individual who is using social media because he or she likes to be social.

You want to use comments, tagging, likes, and hashtags in the spirit of building a relationship with that individual. Nothing makes a company more human—and therefore more appealing—than seeing its staffers engage in genuine, warm, one-on-one interaction (whether in person or on social media). And that is exactly what these techniques give you the opportunity to do!