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Part Two: Pinning for Profits
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Part Two: Pinning for Profits
by Beth Hayden
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
Cover
Contents
Title
Copyright
Dedication
Introduction
Part One: Getting Started
Chapter 1: Why Pinterest?
The Appeal of Pinterest
The Pinterest Audience
Why Pinterest?
Chapter 2: Where Do You Start?
Linking to Facebook or Twitter: Which Should You Do?
Creating a Powerful Profile
Your Action Plan
Chapter 3: Before You Pin
Defining Your Ideal Client
What Does Your Ideal Client Want?
Pinterest: One Piece of Your Overall Marketing Strategy
Let Your Personality Shine
Becoming a Source of Valuable Information
Your Action Plan
Chapter 4: The Basics of Pinning
Boards
How to Pin
Your Action Plan
Chapter 5: Connecting with Pinterest Users
Commenting
Tagging
Liking
Hashtags
Connecting with Your Ideal Client
Your Action Plan
Part Two: Pinning for Profits
Chapter 6: The Power of Pictures
What to Think about When Publishing Pinterest Content
Your Action Plan
Chapter 7: Getting Shared
Adding Images to Your Website Content
Advertise Your Presence on Pinterest
Special Advice for WordPress Bloggers
Your Action Plan
Chapter 8: The Care and Feeding of Pinterest Followers
Getting More Pinterest Followers
Curation
Your Action Plan
Chapter 9: Twitter, Facebook, and Your Blog
Social Media Strategy
General Tips for Sharing Pins
Four Ways to Use Pinterest with Your Facebook Account
Using Pinterest with Your Blog
Using Pinterest with Your Video Marketing Campaigns and YouTube Channel
Using Pinterest with Twitter
Your Action Plan
Chapter 10: Learning by Watching
Tracking Trends
Getting Direct Feedback
Your Action Plan
Part Three: Developing Pinfluence
Chapter 11: Expanding Your Reach
Use Pinterest to Build Community
Use Pinterest as Part of Your Sales Cycle
Use Pinterest to Help You Work with Current Clients
Use Pinterest to Build on Your Content Strategy
Your Action Plan
Chapter 12: Mobile Pinning
Ten Quick and Easy Ways to Build Your Business Using the Pinterest App
Your Action Plan
Chapter 13: Pinterest for Nonprofits, Business-to-Business Companies, and Blog-Based Businesses
B2B Companies
Nonprofits
Your Action Plan
Chapter 14: The Ethics of Pinterest
Advice for Artists, Photographers, and Other Visual Content Providers
Protecting Your Copyright
Advice for Business Owners, Nonprofits, and Bloggers Using Pinterest for Marketing
What Now?
Your Action Plan
Conclusion
About the Author
Acknowledgments
Index
Search in book...
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Your Action Plan
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Chapter 6: The Power of Pictures
Part Two
Pinning for Profits
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