Step 1

The raw data is scanned to determine the frequency of each product category bought during a visit. The results satisfying the support threshold are shown in Table F.1

Table TABLE F.1 A-priori algorithm: Step 1 results
Product Category Count
Branded bread 286
Own-label bread 238
Own-label breakfast cereals 225
Branded breakfast cereals 192
Eggs 178
Potatoes 160

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