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Front Cover
by Cathrine Kellison
Producing for TV and New Media, 2nd Edition
Front Cover
Half Title
Title Page
Copyright
CONTENTS
Preface
About the Author
Introduction
CHAPTER 1 • What Does a TV Producer Really Do?
I. The Producer’s Domain
II. Defining a TV and New Media Producer
Who and What Makes a Good Producer?
III. The Many Roles of a Producer
The Five Stages of Production: From Idea to Wrap
Stage One: The Idea (Project Development)
Stage Two: The Plan (Preproduction)
Stage Three: The Shoot (Production)
Stage Four: The Final Product (Postproduction)
Stage Five: Next Steps (Wrap Up and Distribution)
Why Become a Producer?
Creativity, Clout, and Control
IV. Producers’ Titles and Job Descriptions
Producers’ Titles
V. The Need for People Skills
On a Human Level…
Summary
CHAPTER 2 • Television: Its Past, Present, and Future
I. Television Is a Unique Medium
II. How Television Works
III. The Impact of Human Vision on Television
Lines and Pixels
NTSC, PAL, or SECAM?
Aspect Ratios: 4:3 versus 16:9
IV. The Creators of Television
The Battle over Television’s Paternity
V. Television’s Evolution
Early Television and Commerce
VI. Television’s Transitions: From the 1920s to the Present
Television’s Early Systems: Mechanical versus Electronic Television (the 1920s)
Television’s Experimental Steps (the 1930s)
Television in the Trenches (the 1940s)
Television’s Golden Age (the 1950s)
The First Television Society (the 1960s)
TV Boldly Reaches Out
Television in Transition (the 1970s)
Television Merges with Electronics (the 1980s)
Television Moves toward Digital Technology (the 1990s)
The Potential of High Definition Television
The Transformation of Television in the Twenty-First Century (the 2000s)
VII. Television Merges with New Media
The Transformative Trends in Television
Can It Make Money?
On a Human Level …
Summary
CHAPTER 3 • The Big Idea: Script and Project Development
I. Think It
The Global Demand for Content
The Harsh Reality of the Marketplace
New Media’s New Frontiers
Ideas for Programming are Everywhere
II. Write It
The Writer/Producer
Writing for TV versus Film
Television and New Media Programming Genres
From Idea to Script
Sitcoms
Formatting Your Script
Script Components
The Spec Script
Working with Other Writers
III. Develop It
Protect and Control Your Idea
If It Is Someone Else’s Idea, Buy or Option It
Find the Best Market for Your Idea
Getting a Pitch Meeting
The Role of a TV Pilot
The Impact of Budget on an Idea
Basic Budget Categories
On a Human Level …
Summary
CHAPTER 4 • Connecting the Dots: Breakdowns, Budgets, and Finances
I. Break Down the Idea
Understand the Big Picture of Production
Create a Production Book
Break Down Your Script
The Breakdown
Storyboarding
Shooting Schedule
Cross-Boarding
II. Budget the Idea
Budgeting Costs: Two-Part versus
Three-Part Formats
Costs: Estimated versus Actual
Researching Budgets Costs
Creating a Working Budget
Budget Templates
Hiring Union versus Non-Union Talent
III. Find the Financing
Possible Sources for Funding Your Project
Options for Self-Funding
Bartering, Clever Negotiation, and Tips to Save Money
Student Budgets and Resources
On a Human Level …
Summary
CHAPTER 5 • Welcome to Reality: Legalities and Rights
I. Own It
The Entertainment Lawyer
Intellectual Property Law
Fair Use Defense
Public Domain
Writers Guild of America Registration
II. If You Don’t Own It, Get Permission to Use It
Licensing
Literary Rights and Clearances
Music Rights and Clearances
Stock Footage
Network Footage Clearances
III. Protect It
Both Sides of Plagiarism Protection
First the Pitch, Then the Protection
Most Common Contracts
Contracts for Television and New Media versus Film
Fees and Compensation
The Three-Phase Deal
The Step Deal
Fees and Funding, Rights and Territories
Most Favored Nation
Insurance Coverage and Policies
IV. Double-Check It
Find the Right Attorney
Review Releases, Clearances, and Permissions
Check All Production Contracts
Location Agreements
Agreements with Unions
On-Screen Credits
Ancillary Revenues
Making the Deal: A Final Check List
On a Human Level …
Summary
CHAPTER 6 • Pitching and Selling the Project
I. Pitching and Selling: The Big Picture
It’s All about Business
Know the Market
II. Research Your Pitch
Pitch to the Right Place
Get Your Pitch in the Door
Potential Markets
Understand the International Marketplace
III. Create the Pitch
The Cover Letter
Writing the Cover Letter
The Written Pitch
The Title Page as First Impression
The Synopsis as Storyteller
The Presentation of Information
The Video Pitch
Next Steps with Your Pitch
IV. Pitch the Pitch
The Verbal Pitch
Prepare Your Elevator Pitch
Energize the Pitch
Work with a Partner
The Follow-Up
V. Keep Pitching
The Demo Reel
Networking and Connections
On a Human Level …
Summary
CHAPTER 7 • The Plan: Preproduction
I. The Script
Script Breakdowns
Production Book
Equipment List
The Look and Sound of Your Project
Storyboarding and Floor Plans
Shot List
Production Meetings
II. The Talent
Casting Talent
Hiring Talent: Union or Non-Union?
Rehearsals
III. The Crew
The Key Production Department Heads
Key Players, Key Teams: The Script, and the Visual, Aural, and Support Teams
IV. Scheduling the Shoot
Shooting Format
Sets, Sound Stages, and Studios
Locations
Actors and Talent
The Timing of the Shoot
Call Sheet
Production Report
On a Human Level …
Summary
CHAPTER 8 • The Shoot: Production
I. The Producer’s Role
The Producer’s Team
Production Protocol and Politics
II. On Set and On Location
Virtual Locations
III. The Camera
Shooting with Digital Video
Digital Storage
Shooting High-Definition Video
HDTV Systems
Shooting in 24p Video
Choosing Your Camera
Time Code
Capturing the Image
IV. The Lighting
Hard versus Soft
Three-Point
High-Key versus Low-Key Lighting
Hot and Cold Lighting
Interior and Exterior Lighting
V. The Audio
Sound Design
The Four Major Elements in Audio
Recording Production Sound
Some Sound Advice
VI. The Actual Shoot
Arrival of Cast and Crew
Blocking for the Camera
Rehearsing the Actors
Lights. Camera. Action!
The Equipment Breakdown and Location Wrap
On a Human Level …
Summary
CHAPTER 9 • The Final Product: Postproduction
I. The Producer’s Role
The Postproduction Supervisor
Postproduction Guidelines
II. The Editor’s Role
Working with an Editor
Working with Editing Technology
The Steps in Editing
Editing High Definition TV—In Five Steps
Styles of Editing
Techniques in Editing
Editing Pace and Rhythm
Editing to Manipulate Time
Editing Transitions
Graphics, Animation, and Plug-Ins
III. The Sound Designer’s Role
Working with the Sound Designer
The Technology of Audio Mixing
The Creative Components in Sound Design
Stylistic Uses of Sound
The Steps in Mixing Audio
The Final Cut and Locked-in Audio
IV. Delivering the Final Product
The Client Deliverables
On a Human Level …
Summary
CHAPTER 10 • It’s a Wrap! Now, the Next Steps
I. It’s a Wrap!
II. Professional Next Steps
Create a Resume
Build a Demo Reel
Make a Short
Network and Make Contacts
Find a Mentor
Take on Internships
Get Experience
Take a Course
Stay Current
Get a Job
III. Festivals
Package Your Project: Press Kits
Submissions to Festivals
Acceptance to a Festival
A Producer’s Representative
Networking in the Festival Circuit
IV. Grants
Guidelines from Funders and Grant-Makers
Preparing and Writing a Grant in Five Steps
V. Publicity
A Sample Press Release
Press Release Formatting
Some Other Thoughts on Generating Buzz
VI. Starting Your Own Production Company
The Realistic Components of Being Your Own Boss
An Independent Production Company Checklist
Keep It All Legal
Dealing with Clients
On a Human Level …
Summary
CHAPTER 11 • Conversations with the Pros: Producing in the Real World
Glossary
Resources by Chapter
Student Recommendations: Books and References
Index
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