Part I. The Product Leader

This part of the book focuses on what makes a product leader different and how they can achieve success. To grasp the significance of the role, we provide a history of product management and discuss how it’ll continue to evolve. We’ll peel back the layers on how the product leader operates in the larger organization to see how the leader’s work impacts the big picture. For product leaders, this part provides details on what themes and patterns represent the most successful leaders and how to attain those characteristics. For those tasked with hiring or developing product leaders, we expose the characteristics to look for and nurture.

Part I is divided into several chapters covering what product management is, why it’s so relevant today, being a great product leader, and whether there’s a formula for success. These chapters will set the stage for how product leadership lives inside the universe of product creation and how the leader influences those outcomes.