Chapter 4. Budgeting the Project

Having finished the planning for the technical aspects of the project, there is one more important element of planning to finish that then results in the final go-ahead from top management to initiate the project. A budget must be developed in order to obtain the resources needed to accomplish the project's objectives. A budget is simply a plan for allocating organizational resources to the project activities.

But the budget also serves another purpose: It ties the project to the organization's aims and objectives through organizational policy. For example, NASA's Mars Pathfinder-Rover mission embedded a new NASA policy—to achieve a set of limited exploration opportunities at extremely limited cost. In 1976, NASA's two Viking-Mars Lander missions cost $3 billion to develop. In 1997, however, the Pathfinder-Rover mission cost only $175 million to develop, a whopping 94 percent reduction. The difference was the change in organizational policy from a design-to-performance orientation to a design-to-cost orientation.

In Chapter 3, we described the project planning process as a set of steps that began with the overall project plan and then divided and subdivided the plan's elements into smaller and smaller pieces that could finally be sequenced, assigned, scheduled, and budgeted. Hence, the project budget is nothing more than the project plan, based on the WBS, expressed in monetary terms and it becomes a part of the Project Charter.

Once the budget is developed, it acts as a tool for upper management to monitor and guide the project. As we will see later in this chapter, it is a necessary managerial tool, but it is not sufficient. Appropriate data must be collected and accurately reported in a timely manner or the value of the budget to identify current financial problems or anticipate upcoming ones will be lost. This collection and reporting system must be as carefully designed as the initial project plans because late reporting, inaccurate reporting, or reporting to the wrong person will negate the main purpose of the budget. In one instance, the regional managers of a large computer company were supposed to receive quarterly results for the purpose of correcting problems in the following quarter.

The results took four months to reach them, however, completely negating the value of the budgeting-reporting system.

In this chapter, we will first examine some different methods of budgeting and cost estimating, as used for projects. Then we will consider some ways to improve the cost estimation process, including some technical approaches such as learning curves and tracking signals. We will also discuss some ways to misuse the budget that are, unfortunately, common. Last, we discuss the problem of budget uncertainty and the role of risk management when planning budgets.

METHODS OF BUDGETING

Budgeting is simply the process of forecasting what resources the project will require, what quantities of each will be needed, when they will be needed, and how much they will cost. Tables 4-1 and 4-2 depict the direct costs involved in making a short documentary film. Table 4-1 shows the cost per unit of usage (cost/hour) of seven different personnel categories and one facility. Note that the facility does not charge by the hour, but has a flat rate charge. Table 4-2 shows the resource categories and amounts used for each activity required to make the DVD. The resource costs shown become part of the budget for producing the documentary film. As you will see below, overhead charges may be added to these direct charges.

Most businesses and professions employ experienced estimators who can forecast resource usage with amazingly small errors. For instance, a bricklayer can usually estimate within 1 or 2 percent the number of bricks required to construct a brick wall of given dimensions. In many fields, the methods of cost estimation are well documented based on the experience of estimators gathered over many years. The cost of a building, or house, is usually estimated by the square feet of floor area multiplied by an appropriate dollar value per square foot and then adjusted for any unusual factors.

Budgeting a project such as the development of a control system for a new computer, however, is often more difficult than budgeting more routine activities—and even more difficult than regular departmental budgeting which can always be estimated as: "Same as last year plus X percent." But project budgeters do not usually have tradition to guide them. Projects are, after all, unique activities. Of course, there may be somewhat similar past projects that can serve as a model, but these are rough guides at best. Forecasting a budget for a multiyear project such as a large product line or service development project is even more hazardous because the unknowns can escalate quickly with changes in technology, materials, prices, and even the findings of the project up to that point.

Table 4.1. Resource Cost per Unit for Producing a Short Documentary Film

Producing a DVD Resource Cost

ID

Resource Name

Max. Units

Std. Rate

Ovt. Rate

Cost/Use

Accrue At

1

Scriptwriter

1

$75.00/hr

$100.00/hr

$0.00

Prorated

2

Producer

1

$100.00/hr

$150.00/hr

$0.00

Prorated

3

Client

0.2

$0.00/hr

$0.00/hr

$0.00

Prorated

4

Secretary

1

$25.00/hr

$40.00/hr

$0.00

Prorated

5

Editor

1

$50.00/hr

$85.00/hr

$0.00

Prorated

6

Production staff

1

$40.00/hr

$70.00/hr

$0.00

Prorated

7

Editing staff

1

$40.00/hr

$70.00/hr

$0.00

Prorated

8

Editing room

1

$0.00/hr

$0.00/hr

$250.00

Start

Table 4.2. Budget by Resource for Producing a Short Documentary Film

Producing a DVD Budget by Resource

ID

Task Name

Resource Work Hours

Cost

Task Duration

1

Project approval

0 hr

$0.00

0 days

2

Scriptwriting

112 hr

$8,400.00

14 days

 

Scriptwriter

112 hr

$8,400.00

 

3

Schedule shoots

240 hr

$5,400.00

15 days

4

Begin scheduling

0 hr

$0.00

0 days

5

Propose shoots

120 hr

$7,000

5 days

 

Scriptwriter

40 hr

$3,000.00

 
 

Producer

40 hr

$4,000.00

 
 

Client

40 hr

$0.00

 

6

Hire secretary

40 hr

$4,000.00

5 days

 

Producer

40 hr

$4,000.00

 

7

Schedule shoots

80 hr

$2,000.00

10 days

 

Secretary

80 hr

$2,000.00

 

8

Scheduling comp

0 hr

$0.00

0 days

9

Script approval

80 hr

$4,000.00

5 days

 

Producer

40 hr

$4,000.00

 
 

Client

40 hr

$0.00

 

10

Revise script

80 hr

$7,000.00

5 days

 

Scriptwriter

40 hr

$3,000.00

 
 

Producer

40 hr

$4,000.00

 

11

Shooting

160 hr

$7,200.00

10 days

 

Editor

80 hr

$4,000.00

 
 

Production staff

80 hr

$3,200.00

 

12

Editing

168 hr

$5,290.00

7 days

 

Editor

56 hr

$2,800.00

 
 

Editing staff

56 hr

$2,240.00

 
 

Editing room

56 hr

$250.00

 

13

Final approval

160 hr

$6,250.00

5 days

 

Producer

40 hr

$4,000.00

 
 

Client

40 hr

$0.00

 
 

Editor

40 hr

$2,000.00

 
 

Editing room

40 hr

$250.00

 

14

Deliver DVD to client

0 hr

$0.00

0 days

Organizational tradition also impacts project budgeting. Every firm has its own rules about how overhead and other indirect costs are charged against projects. Every firm has its ethical codes. Most firms must comply with the Sarbanes-Oxley Act (SOX) and the Health Insurance Portability and Accountability Act (HIPAA). Most firms have their own accounting idiosyncrasies, and the PM cannot expect the accounting department to make special allowances for his or her individual project. Although accounting will charge normal expenditures against a particular activity's account number, as identified in the WBS, unexpected overhead charges, indirect expenses, and usage or price variances may suddenly appear when the PM least expects it, and probably at the worst possible time. (Price variances due to procurement, and the entire procurement process, are discussed in Chapter 12 of PMBOK, 2008.) There is no alternative—the PM must simply become completely familiar with the organization's accounting system, as painful as that may be.

Budget by Resource for Producing a Short Documentary Film

In the process of gaining this familiarity, the PM will discover that cost may be viewed from three different perspectives (Hamburger, 1986). The PM recognizes a cost once a commitment is made to pay someone for resources or services, for example when a machine is ordered. The accountant recognizes an expense when an invoice is received—not, as most people believe, when the invoice is paid. The controller perceives an expense when the check for the invoice is mailed. The PM is concerned with commitments made against the project budget. The accountant is concerned with costs when they are actually incurred. The controller is concerned with managing the organization's cash flows. Because the PM must manage the project, it is advisable for the PM to set up a system that will allow him or her to track the project's commitments.

Another aspect of accounting that will become important to the unaware PM is that accountants live in a linear world. When a project activity has an $8,000 charge and runs over a four-month period, the accounting department (or worse, their software) sometimes simply spreads the $8,000 evenly over the time period, resulting in a $2,000 allocation per month. If expenditures for this activity are planned to be $5,000, $1,000, $1,000, and $1,000, the PM should not be surprised when the organization's controller storms into the project office after the first month screaming about the unanticipated and unacceptable cash flow demands of the project!

Next, we look at two different approaches for gathering the data for budgeting a project: top-down and bottom- up.

Top-Down Budgeting

The top-down approach to budgeting is based on the collective judgments and experiences of top and middle managers concerning similar past projects. These managers estimate the overall project cost by estimating the costs of the major tasks, which estimates are then given to the next lower level of managers to split up among the tasks under their control, and so on, until all the work is budgeted.

The advantage of this approach is that overall budget costs can be estimated with fair accuracy, though individual elements may be in substantial error. Another advantage is that errors in funding small tasks need not be individually identified because the overall budget allows for such exceptions. Similarly, the good chance that some small but important task was overlooked does not usually cause a serious budgetary problem. The experience and judgment of top management are presumed to include all such elements in the overall estimate. In the next section, we will note that the assumptions on which these advantages are based are not always true.

Bottom-Up Budgeting

In bottom-up budgeting, the WBS identifies the elemental tasks, whose resource requirements are estimated by those responsible for executing them (e.g., programmer-hours in a software project). This can result in much more accurate estimates, but it often does not do so for reasons we will soon discuss. The resources, such as labor and materials, are then converted to costs and aggregated to different levels of the project, eventually resulting in an overall direct cost for the project. The PM then adds, according to organizational policy, indirect costs such as general and administrative, a reserve for contingencies, and a profit figure to arrive at a final project budget.

Bottom-up budgets are usually more accurate in the detailed tasks, but risk the chance of overlooking some small but costly tasks. Such an approach, however, is common in organizations with a participative management philosophy and leads to better morale, greater acceptance of the resulting budget, and heightened commitment by the project team. It is also a good managerial training technique for aspiring project and general managers.

Unfortunately, true bottom-up budgeting is rare. Upper level managers are reluctant to let the workers develop the budget, fearing the natural tendency to overstate costs, and fearing complaints if the budget must later be reduced to meet organizational resource limitations. Moreover, the budget is upper management's primary tool for control of the project, and they are reluctant to let others set the control limits. Again, we will see that the budget is not a sufficient tool for controlling a project. Top-down budgeting allows the budget to be controlled by people who play little role in designing and doing the work required by the project. It should be obvious that this will cause problems— and it does.

We recommend that organizations employ both forms of developing budgets. They both have advantages, and the use of one does not preclude the use of the other. Making a single budget by combining the two depends on setting up a specific system to negotiate the differences. We discuss just such a system below. The only disadvantage of this approach is that it requires some extra time and trouble, a small price to pay for the advantages. A final warning is relevant. Any budgeting system will be useful only to the extent that all cost/revenue estimates are made with scrupulous honesty.

Note

Project budgeting is a difficult task due to the lack of precedent and experience with unique project undertakings. Yet, understanding the organization's accounting system is mandatory for a PM. The two major ways of generating a project budget are top-down and bottom-up. The former is usually accurate overall but possibly includes significant error for low-level tasks. The latter is usually accurate for low-level tasks but risks overlooking some small but potentially costly tasks. Most organizations use top-down budgeting in spite of the fact that bottom-up results in better acceptance and commitment to the budget.

COST ESTIMATING

In this section, we look at the details of the process of estimating costs and some dangers of arbitrary cuts in the project budget. We also describe and illustrate the difference between activity budgeting and program budgeting.

Work Element Costing

The task of building a budget is relatively straightforward but tedious. Each work element is evaluated for its resource requirements, and its costs are then determined. For example, suppose a certain task is expected to require 16 hours of labor at $10 per hour, and the required materials cost $235. In addition, the organization charges overhead for the use of utilities, indirect labor, and so forth at a rate of 50 percent of direct labor. Then, the total task cost will be

Equation 4.1. 

Work Element Costing

In some organizations, the PM adds the overhead charges to the budget. In others, the labor time and materials are just sent to the accounting department and they run the numbers, add the appropriate overhead, and total the costs. Although overhead was charged here against direct labor, more recent accounting practices such as activity-based costing may charge portions of the overhead against other cost drivers such as machine time, weight of raw materials, or total time to project completion.

Direct resource costs such as for materials and machinery needed solely for a particular project are usually charged to the project without an overhead add-on. If machinery from elsewhere in the organization is used, this may be charged to the project at a certain rate (e.g., $/hr) that will include depreciation charges, and then will be credited to the budget of the department owning and paying for the machine. On top of this, there is often a charge for GS&A (general, sales, and administrative) costs that includes upper management, staff functions, sales and marketing, plus any other costs not included in the overhead charge. GS&A may be charged as a percentage of direct costs, all direct and indirect costs, or on other bases including total time to completion.

Thus, the fully costed task will include direct costs for labor, machinery, and resources such as materials, plus overhead charges, and finally, GS&A charges. The full cost budget is then used by accounting to estimate the profit to be earned by the project. The wise PM, however, will also construct a budget of direct costs for his or her own use. This budget provides the information required to manage the project without being confounded with costs over which he or she has no control.

Note that the overhead and GS&A effect can result in a severe penalty when a project runs late, adding significant additional and possibly unexpected costs to the project. Again, we stress the importance of the PM thoroughly understanding the organization's accounting system, and especially how overhead and other such costs are charged to the project.

Of course, this process can also be reversed to the benefit of the PM by minimizing the use of drivers of high cost. Sometimes clients will even put clauses in contracts to foster such behavior. For example, when the state of Pennsylvania contracted for the construction of the Limerick nuclear power generating facility in the late 1980s, they included such an incentive fee provision in the contract. This provision stated that any savings that resulted from finishing the project early would be split between the state and the contractor. As a result, the contractor went to extra expense and trouble to make sure the project was completed early. The project came in 8 months ahead of its 49-month due date and the state and the contractor split the $400 million savings out of the total $3.2 billion budget.

The Impact of Budget Cuts

In the previous chapter on planning, we described a process in which the PM plans Level 1 activities, setting a tentative budget and duration for each. Subordinates (and this term refers to anyone working on the project even though such individuals may not officially report to the PM and may be "above" the PM on the firm's organizational chart) then take responsibility for specifying the Level 2 activities required to produce the Level 1 task. As a part of the Level 2 specifications, tentative budgets and durations are noted for each Level 2 activity. The PM's initial budget and duration estimates are examples of top-down budgeting. The subordinate's estimates of the Level 2 task budgets and durations are bottom-up budgeting. As we promised, we now deal with combining the two budgets.

We will label the Level 1 task estimate of duration of the ith task as tt and the respective cost estimate as ri the t standing for "time" and the r for "resources." In the meantime, the subordinate has estimated task costs and durations for each of the Level 2 tasks that comprise Level 1 task i We label the aggregate cost and duration of these Level 2 activities as r'i and t't, respectively. It would be nice if ri equaled r'i, but the reality is rarely that neat. In general, ri << r'i (The same is true of the time estimates, ti and t'i.) There are three reasons why this happens. First, jobs always look easier, faster, and cheaper to the boss than to the person who has to do them (Gagnon and Mantel, 1987). Second, bosses are usually optimistic and never admit that details have been forgotten or that anything can or will go wrong. Third, subordinates are naturally pessimistic and want to build in protection for everything that might possibly go wrong.

It is important that we make an assumption for the following discussion. We assume that both boss and subordinate are reasonably honest. What follows is a win-win negotiation, and it will fail if either party is dishonest. (We feel it is critically important to remind readers that it is never smart to view the other party in a negotiation as either stupid or ignorant. Almost without fail, such thoughts are obvious to the other party and the possibility of a win-win solution is dead.) The first step in reducing the difference between the superior's and subordinate's estimates occurs when the worker explains the reality of the task to the boss, and ri rises. Encouraged by the fact that the boss seems to understand some of the problems, the subordinate responds to the boss's request to remove some of the protective padding. The result is that r'i falls.

The conversation now shifts to the technology involved in the subordinate's work and the two parties search for efficiencies in the Level 2 work plan. If they find some, the two estimates get closer still, or, possibly, the need for resources may even drop below either party's estimate.

To complete our discussion, let's assume that after all improvements have been made, r'i is still somewhat higher than ri. Should the boss accept the subordinate's cost estimate or insist that the subordinate accept the boss's estimate? To answer this question, we must recall the discussion of project life cycles from Chapter 1. We discussed two different common forms of life cycles and these are illustrated again, for convenience, in Figure 4-1. One curve is S-shaped and the other is J-shaped . As it happens, the shapes of these curves hold the key to our decision.

If the project life cycle is S-shaped, then with a somewhat reduced level of resources, a smaller than proportional cut will be made in the project's objectives or performance, likely not a big problem. If the project's life cycle is J-shaped, the impact of inadequate resources will be serious, a larger than proportional cut will be made in the project's performance. The same effect occurs during an "economy drive" when a senior manager decrees an across-the-board budget cut for all projects of, say, 5 or 10 percent. For a project with a J-shaped life cycle, the result is disaster. It is not necessary to know the actual shape of a project's life cycle with any precision. One needs merely to know the probable curvature (concave or convex to the baseline) of the last stage of the cycle for the project being considered.

Two project life cycles (cf. Figures 1-2 and 1-3).

Figure 4.1. Two project life cycles (cf. Figures 1-2 and 1-3).

The message here is that for projects with S-shaped life cycles, the top-down budgeting process is probably acceptable. For J-shaped life-cycle projects, it is dangerous for upper management not to accept the bottom-up budget estimates. At the very least, management should pay attention when the PM complains that the budget is insufficient to complete the project. An example of this problem is NASA's Space Shuttle Program, projected by NASA to cost $10-13 billion but cut by Congress to $5.2 billion. Fearing a cancellation of the entire program if they pointed out the overwhelming developmental problems they faced, NASA acquiesced to the inadequate budget. As a result, portions of the program fell three years behind schedule and had cost overruns of 60 percent. As the program moved into the operational flight stage, problems stemming from the inadequate budget surfaced in multiple areas, culminating in the Challenger explosion in January 1986.

Finally, in these days of increasing budget cuts and great stress on delivering project value, cuts to the organization's project portfolio must be made with care. Wheatly (2009) warns against the danger of focusing solely on ROI when making decisions about which projects will be kept and which will be terminated. We will have considerably more to say about this subject in Chapter 8.

An Aside

Here and elsewhere, we have preached the importance of managers and workers who are willing to communicate with one another frequently and honestly when developing budgets and schedules for projects. Such communication is the exception, not the rule. The fact that only a small fraction of software development projects are completed even approximately on time and on budget is so well known as to be legend, as is the record of any number of high technology industries. Sometimes the cause is scope creep, but top-down budgeting and scheduling are also prime causes. Rather than deliver another sermon on the subject, we simply reprint Rule #25 from an excellent book by Jim McCarthy, Dynamics of Software Development (1995).

Activity vs. Program Budgeting

Traditional organizational budgets are typically activity oriented and based on historical data accumulated through an activity-based accounting system. Individual expenses are classified and assigned to basic budget lines such as phone, materials, fixed personnel types (salaried, exempt, etc.), or to production centers or processes. These lines are then aggregated and reported by organizational units such as departments or divisions.

Project budgets can also be presented as activity budgets, such as in Table 4-3 where one page of a six-page monthly budget report for a real estate management project is illustrated. When multiple projects draw resources from several different organizational units, the budget may be divided between these multiple units in some arbitrary fashion, thereby losing the ability to control project resources as well as the reporting of individual project expenditures against the budget.

This difficulty gave rise to program budgeting. illustrated in Table 4-4. Here the program-oriented project budget is divided by task and expected time of expenditure, thereby allowing aggregation across projects. Budget reports are shown both aggregated and disaggregated by "regular operations," and each of the projects has its own budget. For example, Table 4-3 would have a set of columns for regular operations as well as for each project.

Note

Cost estimating is more tedious than complex except where overhead and GS&A expenses are concerned. Thus, the wise PM will learn the organization's accounting system thoroughly. Low budget estimates or budget cuts will not usually be too serious for S-shaped life-cycle projects but can be disastrous for exponential life-cycle projects. Two kinds of project budget exist, usually depending on where projects report in the organization. Activity budgets show lines of standard activity by actual and budget for given time periods. Program budgets show expenses by task and time period. Program budgets are then aggregated by reporting unit.

Table 4.3. Typical Monthly Budget for a Real Estate Project (page 1 of 6)

 

Current

Actual

Budget

Variance

Pct.

Corporate—Income Statement

    

Revenue

    

8430 Management fees

.00

.00

.00

.0

8491 Prtnsp. reimb.—property mgmt.

7,410.00

6,222.00

1,188.00

119.0

8492 Prtnsp. reimb.—owner acquisition

.00

3,750.00

3,750.00—

.0

8493 Prtnsp. reimb.—rehab

.00

.00

.00

.0

8494 Other income

.00

.00

.00

.0

8495 Reimbursements—others

.00

.00

.00

.0

Total revenue

7,410.00

9,972.00

2,562.00—

74.3

Operating expenses

    

Payroll & P/R benefits

    

8511 Salaries

29,425.75

34,583.00

5,157.25

85.0

8512 Payroll taxes

1,789.88

3,458.00

1,668.12

51.7

8513 Group ins. & med. reimb.

1,407.45

1,040.00

387.45 —

135.3

8515 Workers' compensation

43.04

43.00

.04—

100.0

8516 Staff apartments

.00

.00

.00

.0

8517 Bonus

.00

.00

.00

.0

Total payroll & P/R benefits

32,668.12

39,124.00

6,457.88

83.5

Travel & entertainment expenses

    

8512 Travel

456.65

300.00

156.65 —

152.2

8522 Promotion, entertainment & gift

69.52

500.00

430.48

13.9

8523 Auto

1,295.90

1,729.00

433.10

75.0

Total travel & entertainment exp.

1,822.07

2,529.00

706.93

72.1

Professional fees

    

8531 Legal fees

419.00

50.00

369.00—

838.0

8532 Accounting fees

289.00

.00

289.00—

.0

8534 Temporary help

234.58

200.00

34.58 —

117.2

IMPROVING COST ESTIMATES

At the end of his "Don't Accept Dictation," reprinted above, McCarthy wrote "Each person who has a task to do must own the design and execution of that task and must be held accountable for its timely achievement. Accountability is the twin of empowerment." If empowerment is to be trusted, it must be accompanied by accountability. Fortunately, it is not difficult to do this. This section deals with a number of ways for improving the process of cost estimating and an easy way of measuring its accuracy. These improvements are not restricted to cost estimates, but can be applied to almost all of the areas in project management that call for estimating or forecasting any aspect of a project that is measured numerically; e.g., task durations, the time for which specialized personnel will be required, or the losses associated with specific types of risks should they occur. These improvements range from better formalization of the estimating/forecasting process, using forms and other simple procedures, to straightforward quantitative techniques involving learning curves and tracking signals. We conclude with some miscellaneous topics, including behavioral issues that often lead to incorrect budget estimates.

Table 4.4. Project Budget by Task and Month

Task

Start Node (I)

End Node (J)

Estimate (£)

Monthly Budget (£)

1

2

3

4

5

6

7

8

A

1

2

7000

5600

1400

      

B

2

3

9000

 

3857

5143

     

C

2

4

10000

 

3750

5000

1250

    

D

2

5

6000

 

3600

2400

     

E

3

7

12000

   

4800

4800

2400

  

F

4

7

3000

   

3000

    

G

5

6

9000

  

2571

5143

1286

   

H

6

7

5000

    

3750

1250

  

I

7

8

8000

     

2667

5333

 

J

8

9

6000

       

6000

   

75000

5600

12,607

15,114

14,193

9836

6317

5333

6000

Forms

The use of simple forms such as that in Figure 4-2 can be of considerable help to the PM in obtaining accurate estimates, not only of direct costs, but also when the resource is needed, how many are needed, who should be contacted, and if it will be available when needed. The information can be collected for each task on an individual form and then aggregated for the project as a whole.

Learning Curves

Suppose a firm wins a contract to supply 25 units of a complex electronic device to a customer. Although the firm is competent to produce this device, it has never produced one as complex as this. Based on the firm's experience, it estimates that if it were to build many such devices it would take about four hours of direct labor per unit produced. With this estimate, and the wage and benefit rates the firm is paying, the PM can derive an estimate of the direct labor cost to complete the contract.

Unfortunately, the estimate will be in considerable error because the PM is underestimating the labor costs to produce the initial units that will take much longer than four hours each. Likewise, if the firm built a prototype of the device and recorded the direct labor hours, which may run as high as 10 hours for this device, this estimate applied to the contract of 25 units would give a result that is much too high.

In both cases, the reason for the error is the learning exhibited by humans when they repeat a task. In general, it has been found that unit performance improves by a fixed percent each time the total production quantity doubles. More specifically, each time the output doubles, the worker hours per unit decrease by a fixed percentage of their previous value. This percentage is called the learning rate, and typical values run between 70 and 95 percent. The higher values are for more mechanical tasks, while the lower, faster-learning values are for more mental tasks such as solving problems. A common rate in manufacturing is 80 percent. For example, if the device described in the earlier example required 10 hours to produce the first unit and this firm generally followed a typical 80 percent learning curve, then the second unit would require .80 × 10 = 8 hours, the fourth unit would require 6.4 hours, the eighth unit 5.12 hours, and so on. Of course, after a certain number of repetitions, say 100 or 200, the time per unit levels out and little further improvement occurs.

Form for gathering data on project resource needs.

Figure 4.2. Form for gathering data on project resource needs.

Mathematically, this relationship we just described follows a negative exponential function. Using this function, the time required to produce the nth unit can be calculated as

Tn=T1nr

where Tn is the time required to complete the nth unit, T1 is time required to complete the first unit, and r is the exponent of the learning curve and is calculated as the log(learning rate)/log(2). Tables are widely available for calculating the completion time of unit n and the cumulative time to produce units one through n for various learning rates; for example, see Shafer and Meredith (1998). The impact of learning can also be incorporated into spreadsheets developed to help prepare the budget for a project as is illustrated in the example at the end of this section.

The use of learning curves in project management has increased greatly in recent years. For instance, methods have been developed to approximate composite learning curves for entire projects (Amor and Teplitz, 1998), for approximating total costs from the unit learning curve (Camm, Evans, and Womer, 1987), and for including learning curve effects in critical resource diagramming (Badiru, 1995). The conclusion is that the effects of learning, even in "one-time" projects, should not be ignored. If costs are underestimated, the result will be an unprofitable project and senior management will be unhappy. If costs are overestimated, the bid will be lost to a savvier firm and senior management will be unhappy.

Tracking Signals

In Chapter 3, we noted that people do not seem to learn by experience, no matter how much they urge others to do so. PMs and others involved with projects spend much time estimating—activity costs and durations, among many other things. There are two types of error in those estimates. First, there is random error. Errors are random when there is a roughly equal chance that estimates are above or below the true value of a variable, and the average size of the error is approximately equal for over and under estimates. (Naturally, we try to devise ways of estimating that minimize the size of these random errors.) If either of the above is not true for an estimator—either the chance of over or under estimates are not about equal or the size of over or under estimates are not approximately equal—the estimates are said to be biased. Random errors cancel out, which means that if we add them up the sum will approach zero. Errors caused by bias do not cancel out. They are systematic errors.

Calculation of a number called the tracking signal can reveal if there is systematic bias in cost and other estimates and whether the bias is positive or negative. Knowing this can then be quite helpful to a PM in making future estimates or on the critically important task of judging the quality of estimates made by others. Consider the spreadsheet data in Figure 4-3 where estimated and actual values for some factor are listed in the order they were made, indicated for ease of reference by "period." In order to compare estimates of different resources measured in units and of different magnitudes, we will derive a tracking signal based on the ratio of actual to estimated values rather than the usual difference between the two.

Excel® template for finding bias in estimates.

Figure 4.3. Excel® template for finding bias in estimates.

To calculate the first period ratio in Figure 4-3, for example, we would take the ratio 163/155 = 1.052. This means that the actual was 5.2 percent higher than the estimate, a forecast that was low. In column D, we list these errors for each of the periods and then cumulate them at the bottom of the spreadsheet. Note that in columns D and E we subtract 1 from the ratio. This centers the data around zero rather than 1.0, which makes some ratios positive, indicating an actual greater than the forecast, and other ratios negative, indicating an actual less than the forecast. If the cumulative percent error at the bottom of the spreadsheet is positive, which it is in this case, it means that the actuals are usually greater than the estimates. The forecaster underestimates if the ratio is positive and overestimates if it is negative. The larger the percent error, the greater the forecaster's bias, systematic under- or overestimation.

Column E simply shows the absolute value of column D. Column F is the "mean absolute ratio," abbreviated MAR, which is the running average of the values in column E up to that period. (Check the formulas in the spreadsheet of Figure 4-3.) The tracking signal listed in column G is the ratio of the running sum of the values in column D divided by the MAR for that period. If the estimates are unbiased, the running sum of ratios in column D will be about zero, and dividing this by the MAR will give a very small tracking signal, possibly zero. On the other hand, if there is considerable bias in the estimates, either positive or negative, the running sum of the ratios in column D will grow quite large. Then, when divided by the mean absolute ratio this will show whether the tracking signal is > 1 or < 1, and therefore greater than the variability in the estimates or not. If the bias is large, resulting in large positive or negative ratios, the resulting tracking signal will be correspondingly positive or negative.

It should be noted that it is not simply the bias that is of interest to the PM, although bias is very important. The MAR is also important because this indicates the variability of the estimates compared with the resulting actual values. With experience, the MAR should decrease over time though it will never reach zero. We strive to find a forecasting technique that minimizes both the bias and the MAR. By observing her own errors, the PM can learn to make unbiased estimates. When meeting with her subordinates in order to coach them on improving their estimates, it is important to recognize that most overestimates of duration or resource requirements are the result of an attempt by the subordinate to make "safe" estimates, and underestimates result from overoptimism. If subordinates overcorrect, the PM should avoid sharp criticism. Reasonable accuracy is the goal, but the uncertainty surrounding all projects does not allow random estimate errors to vanish.

Other Factors

Studies consistently show that between 60 and 85 percent of projects fail to meet their time, cost, and/or performance objectives. The record for information system (IS) projects is particularly poor, it seems. For example, there are at least 45 estimating models available for IS projects but few IS managers use any of them (Lawrence, 1994; Martin, 1994). While the variety of problems that can plague project cost estimates seems to be unlimited, there are some that occur with high frequency; we will discuss each of these in turn.

Changes in resource prices, for example, are a common problem. The most common managerial approach to this problem is to increase all cost estimates by some fixed percentage. A better approach, however, is to identify each input that has a significant impact on the costs and to estimate the rate of price change for each one. The Bureau of Labor Statistics (BLS) in the U.S. Department of Commerce publishes price data and "inflators" (or "deflators") for a wide range of commodities, machinery, equipment, and personnel specialities. (For more information on the BLS, visit http://stats.bls.gov or www.bls.gov.)

Another problem is overlooking the need to factor into the estimated costs an adequate allowance for waste and spoilage. Again, the best approach is to determine the individual rates of waste and spoilage for each task rather than to use some fixed percentage.

A similar problem is not adding an allowance for increased personnel costs due to loss and replacement of skilled project team members. Not only will new members go through a learning period, which increases the time and cost of the relevant tasks, but professional salaries usually increase faster than the general average. Thus, it may cost substantially more to replace a team member with a newcomer who has about the same level of experience.

Then there is also the Brooks's "mythical man-month" effect[10] which was discovered in the IS field but applies just as well in projects. As workers are hired, either for additional capacity or to replace those who leave, they require training in the project environment before they become productive. The training is, of course, informal on-t he-job training conducted by their coworkers who must take time from their own project tasks, thus resulting in ever more reduced capacity as more workers are hired.

And there is the behavioral possibility that, in the excitement to get a project approved, or to win a bid, or perhaps even due to pressure from upper management, the project cost estimator gives a more "optimistic" picture than reality warrants. Inevitably, the estimate understates the cost. This is a clear violation of the PMI's Code of Ethics. It is also stupid. When the project is finally executed, the actual costs result in a project that misses its profit goals, or worse, fails to make a profit at all—hardly a welcome entry on the estimator's résumé.

Even organizational climate factors influence cost estimates. If the penalty for overestimating costs is much more severe than underestimating, almost all costs will be underestimated, and vice versa. A major manufacturer of airplane landing gear parts wondered why the firm was no longer successful, over several years, in winning competitive bids. An investigation was conducted and revealed that, three years earlier, the firm was late on a major delivery to an important customer and paid a huge penalty as well as being threatened with the loss of future business. The reason the firm was late was because an insufficient number of expensive, hard to obtain parts was purchased for the project and more could not be obtained without a long delay. The purchasing manager was demoted and replaced by his assistant. The assistant's solution to this problem was to include a 10 percent allowance for additional, hard to obtain parts in every cost proposal. This resulted in every proposal from the firm being significantly higher than their competitors' proposals in this narrow margin business.

There is also a probabilistic element in most projects. For example, projects such as writing software require that every element work 100 percent correctly for the final product to perform to specifications. In programming software, if there are 1000 lines of code and each line has a .999 probability of being accurate, the likelihood of the final program working is only about 37 percent!

Sometimes, there is plain bad luck. What is indestructible, breaks. What is impenetrable, leaks. What is certified, guaranteed, and warranteed, fails. The wise PM includes allowances for "unexpected contingencies."

There are many ways of estimating project costs; we suggest trying all of them and then using those that "work best" for your situation. The PM should take into consideration as many known influences as can be predicted, and those that cannot be predicted must then simply be "allowed for."

Finally, a serious source of inaccurate estimates of time and cost is the all too common practice of some managers arbitrarily to cut carefully prepared time and cost estimates. Managers rationalize their actions by such statements as "I know they have built a lot of slop in those estimates," or "I want to give them a more challenging target to shoot at." This is not effective management. It is not even good common sense. (Reread the excerpt from McCarthy, 1995 appearing above.) Cost and time estimates should be made by the people who designed the work and are responsible for doing it. As we argued earlier in this chapter, the PM and the team members may negotiate different estimates of resources needs and task durations, but managerially dictated arbitrary cuts in budgets and schedules almost always lead to projects that are late and over budget. We will say more about this later.

Boston's Big Dig highway/tunnel project is one of the largest, most complex, and technologically challenging highway projects in U.S. history. The "Big Dig,"originally expected to cost less than $3 billion, was declared complete after two decades and $14.6 billion for planning and construction, almost a 500 percent cost overrun (Abrams, 2003 and PMI, August 2004). With an estimated benefit of $500 million per year in reduced congestion, pollution, accidents, fuel costs, and lateness, the project has an undiscounted payback of almost 30 years. This project was clearly one that offered little value to the city if it wasn't completed, and so it continued far past what planners thought was a worthwhile investment, primarily because the federal government was paying 85 percent of its cost. One clear lesson from the project has been that unless the state and local governments are required to pay at least half the cost of these mega-projects, there won't be serious local deliberation of their pros and cons. The overrun is attributed to two major factors: (1) underestimates of the initial project scope, typical of government projects; and (2) lack of control, particularly costs, including conflicts of interest between the public and private sectors.

Note

There are numerous ways to improve the process of cost estimation ranging from simple but useful forms and procedures to special techniques such as learning curves and tracking signals. Most estimates are in error, however, because of simpler reasons such as not using available tools, common sense, or failing to allow for problems and contingencies, such as having to replace workers midstream. In addition, there are behavioral and organizational reasons, such as informal incentive systems that reward inaccurate estimates.

BUDGET UNCERTAINTY AND RISK MANAGEMENT

In spite of the care and effort expended to create an accurate and fair budget, it is still only an estimate made under conditions of uncertainty. Because projects are unique, risk pervades all elements of the project, and particularly the project's goals of performance, schedule, and budget. We will discuss these issues of uncertainty and risk here, and offer some suggestions for dealing with them.

Budget Uncertainty

Perceptually, the PM sees the uncertainty of the budget like the shaded portion of Figure 4-4, where the actual project costs may be either higher or lower than the estimates the PM has derived. As we will describe later, however, it seems that more things can go wrong in a project and drive up the cost than can go right to keep down the cost. As the project unfolds, the cost uncertainty decreases as the project moves toward completion. Figures 4-5 (a), (b), and (c) illustrate this. An estimate at the beginning of the project as in Figure 4-4 is shown as the t0 estimate in Figure 4-5(a). As work on the project progresses, the uncertainty decreases as the project moves toward completion. At time t1 the cost to date is known and another estimate is made of the cost to complete the project, Figure 4-5(b). This is repeated at t2, Figure 4-5(c). Each estimate, of course, begins at the actual cost to date and estimates only the remaining cost to completion. The further the project progresses, the less the uncertainty in the final project cost. It is common in project management to make new forecasts about project completion time and cost at fixed points in the project life cycle, or at special milestones.

Estimate of project cost: estimate made at project start.

Figure 4.4. Estimate of project cost: estimate made at project start.

The reasons for cost uncertainty in the project are many: prices may escalate, different resources may be required, the project may take a different amount of time than we expected, thereby impacting overhead and indirect costs, and on and on. Earlier, we discussed ways to improve cost estimates, to anticipate such uncertainty, but change is a fact of life, including life on the project, and change invariably alters our previous budget estimates.

Three Causes for Change

There are three basic causes for change in projects and their budgets and/or schedules. Some changes are due to errors the cost estimator made about how to achieve the tasks identified in the project plan. Such changes are due to technological uncertainty: a building's foundation must be reinforced due to a fault in the ground that wasn't identified beforehand; a new innovation allows a project task to be completed easier than was anticipated, and so on.

Other changes result because the project team or client learns more about the nature of the scope of the project or the setting in which it is to be used. This derives from an increase in the team's or client's knowledge or sophistication about the project deliverables. The medical team plans to use a device in the field as well as in the hospital. The chemists find another application of the granulated bed process if it is altered to include additional minerals.

The third source of change is the mandate: A new law is passed, a trade association sets a new standard, a governmental regulatory agency adopts a new policy. These changes alter the previous "rules of conduct" under which the project had been operating, usually to the detriment of the budget.

Estimates of project cost: estimates made at time t0, t1, t2.

Figure 4.5. Estimates of project cost: estimates made at time t0, t1, t2.

Handling Changes

There are different ways to handle such changes. The least preferred way is simply to accept a negative change and take a loss on the project. The best approach is to prepare for change ahead of time by including provisions in the original contract for such changes. The easiest change to handle is when the change is the result of an increased specification by the client, yet even these kinds of changes are often mishandled by the project organization. The best practice is to include in the contract a formal change control procedure that allows for renegotiation of price and schedule for client-ordered changes in performance.

More difficult changes are those resulting from misunderstood assumptions, technological uncertainty, and mandates. Assumptions and some technological uncertainties are most easily handled by carefully listing all the assumptions, including those regarding technology, in the contract and stating that if these assumptions fail to hold, the project's cost and schedule may have to be adjusted.

Mandates are the most difficult to accommodate because they can affect anything about the project and usually come without warning. The shorter the project duration, however, the less likely an unexpected mandate will impact the project. Thus, when contracting for a project of extended duration, it is best to divide it into shorter segments and contract for only one segment at a time. Of course, this also gives clients the opportunity to reconsider whether they want to complete the full project, as well as giving the competition an opportunity to steal the remainder of the project from you. Nevertheless, if a client wants to cancel a contract and is locked into a long-term agreement, the project will not have a happy ending anyway. At least with shorter segments the client may be willing to finish a segment before dropping the project. In any event, if the client is pleased with your performance on one segment of the contract, it is unlikely that a competitor will have the experience and cost efficiencies that you have gained and will be able to steal the next segment. At the least, the client would be obligated to give you an opportunity to match their bid.

As changes impact the project's costs, the budget for the remainder of the project will certainly have to be revised. There are three ways to revise a budget during the course of a project, each depending on the nature of the changes that have been experienced. If the changes are confined to early elements of the project and are not seen to impact the rest of the project, then the new budget can be estimated as the old budget plus the changes from the early elements.

More frequently, something systemic has changed that will impact the costs of the rest of the project tasks as well, such as a higher rate of inflation. In this case, the new budget estimate will be the accumulated costs to date plus the previous estimates of the rest of the budget multiplied by some correction factor for the systemic change. Recall that the BLS is an excellent source for such historical data that will aid the PM in estimating an appropriate correction factor.

Last, there may be some individual changes now perceived to impact specific elements of the remaining project tasks. The new budget estimate will then be the actual costs to date plus the expected costs for the remaining project tasks. Generally, both systematic and individual changes in the project will be revised in all three ways at once.

Risk Management

Risk Management

The field of risk management has grown considerably over the last decade. The Project Management Institute's PMBOK (2008) devotes Chapter 11 to this topic. In general, risk management includes three areas: (1) risk identification, (2) risk analysis, and (3) response to risk. The process of accomplishing these three tasks is broken down into six subprocesses:

  1. Risk Management Planning developing a plan for risk management activities.

  2. Risk Identification finding those risks that might affect the project.

  3. Qualitative Risk Analysis evaluating the seriousness of the risk and the likelihood it will affect the project.

  4. Quantitative Risk Analysis developing measures for the probability of the risk and its impact on the project.

  5. Risk Response Planning finding ways of reducing negative impacts on the project as well as enhancing positive impacts.

  6. Risk Monitoring and Control maintaining records of and evaluating the subprocesses above in order to improve risk management.

Risk Management Planning

This planning process is like any other planning process. First, a method for carrying out steps 2-5 for any project must be designed. Care must be exercised to ensure that the necessary resources can be applied in a timely and well-organized manner. The planning process, just as the task of managing risk, is a continuous process. The factors that cause uncertainty appear, disappear, and change strength as time passes and the environment of a project changes. Note that planning how to deal with uncertainty is an organizational problem, not specifically a project problem. The result is that many firms create a formal, risk management group, whose job it is to aid the project management team in doing steps 2-5. The overall risk management group develops plans and maintains the database resulting from step 6.

Some of the inputs and outputs of steps 2-5 are unique to the project, some are common for all projects. The overall group helps individual project risk teams with the necessary analytic techniques, information gathering, the development of options for response, and monitoring and evaluating the results.

Risk Identification and Qualitative Risk Analysis

We list these steps together because in practice they are often carried out together. As a risk is identified, an attempt to measure its timing, likelihood, and impact is often made concurrently.

Risk identification consists of a thorough study of all sources of risk in the project. Common sources of risk include the organization of the project itself; senior management of the project organization; the client; the skills and character of the project team members, including the PM; acts of nature; and all of the three types of changes described earlier under budget uncertainty.

Scenario Analysis

Scenario analysis is a well-known method for identifying serious risks. It involves envisioning likely scenarios that may have major repercussions on the organization and then identifying the possible resulting outcomes of events such as a hurricane in New Orleans, an extended labor strike, the freezing of a river or the failure of an oil well head 5000 feet below the water surface in the gulf of Mexico. These types of risk can often be identified and evaluated by project stakeholders or outside parties with previous experience in similar projects. Beyond this, a close analysis of the project plan and WBS and the RACI Matrix (Chapter 3), as well as the PERT chart (Chapter 5) will often identify highly probable risks, extremely serious risks, or highly vulnerable areas, should anything go wrong.

After the major risks are identified, the following data should be obtained on each to facilitate further analysis: the probability of each risk event occurring, the range or distribution of possible outcomes if it does occur, the probabilities of each outcome, and the expected timing of each outcome. In most cases, good estimates will not be available, but getting as much data and as accurate estimates as possible will be crucial for the follow-on risk analysis. Above all, remember that a "best guess" is always better than no information.

Table 4.5. FMEA for New Product Development Project at Pharmaceutical Company

Failure

S

L

D

RPN

Not effective

8

6

5

240

Not safe

8

4

5

160

Drug interacts with other drugs

6

3

8

144

Beat to market

7

3

2

42

can't produce

6

4

4

96

Failure Mode and Effect Analysis (FMEA) FMEA is a structured approach similar to the scoring methods discussed in Chapter 1 to help identify, prioritize, and better manage risk. Developed by the space program in the 1960s, FMEA can be applied to projects using the following six steps.

  1. List ways the project might potentially fail.

  2. List the consequences of each failure and evaluate its severity. Often severity, S, is ranked using a ten-point scale, where "1" represents failures with no effect and "10" represents very severe and hazardous failures that occur with no warning.

  3. List the causes of each failure and estimate their likelihood of occurring. The likelihood of a failure occurring, L, is also customarily ranked on a ten-point scale, with a "1"indicating the failure is rather remote and not likely to occur and "10" indicating the failure is almost certain to occur.

  4. Estimate the ability to detect each failure identified. Again, the detectability of failures, D, is customarily ranked using a ten-point scale, where a "1" is used when monitoring and control systems are almost certain to detect the failure and "10" where it is virtually certain the failure will not be detected.

  5. Calculate the Risk Priority Number (RPN) by multiplying S, L, and D together.

  6. Sort the list of potential failures by their RPNs and consider ways for reducing the risk associated with failures with high RPNs.

Table 4-5 illustrates the results of a FMEA conducted to assess the risk of a new drug development project at a pharmaceutical company. As shown in the table, five potential failures for the project were identified: (1) The new drug is not effective at treating the ailment in question, (2) the drug is not safe, (3) the drug interacts with other drugs, (4) another company beats it to the market with a similar drug, and (5) the company is not able to produce the drug in mass quantities. According to the results, the most significant risk is the risk of developing a new drug that is not effective. While it is unlikely that much can be done to reduce the severity of this outcome, steps can be taken to reduce the likelihood of this outcome as well as increase its detectability. For example, advanced computer technologies can be utilized to generate chemicals with more predicable effects. Likewise, perhaps earlier human clinical and animal trials can be used to help detect the effectiveness of new drugs sooner. In this case, if both L and D could each be reduced by one, the overall RPN would be reduced from 240 to 160.

Quantitative Risk Analysis

Hertz and Thomas (1983) and Nobel prize winner Herbert Simon (1997) have written two classic books on this topic. As we noted in Chapter 1, the essence of risk analysis is to state the various outcomes of a decision as probability distributions and to use these distributions to evaluate the desirability of certain managerial decisions. The objective is to illustrate to the manager the distribution or risk profile of the outcomes (e.g., profits, completion dates, return on investment) of investing in some project. These risk profiles are one factor to be considered when making the decision, along with many others such as intangibles, strategic concerns, behavioral issues, fit with the organization, and so on.

A case in point is Sydney, Australia's M5 East Tunnel (PMI, March 2005). It was constructed under strict budgetary and schedule requirements, but given the massive traffic delays now hampering commuters, the requirements may have been seriously underestimated. Due to an inexpensive computer system with a high failure rate, the tunnel's security cameras frequently fail, requiring the operators to close the tunnel due to inability to react to an accident, fire, or excessive pollution inside the tunnel. The tunnel was built to handle 70,000 vehicles a day, but it carries 100,000 so any glitch can cause immediate traffic snarls. A risk analysis, including the risk of overuse, probably would have anticipated these problems and mandated a more reliable set of computers once the costs of failure had been included.

Estimates

Before discussing the risk analysis techniques, we need to discuss some issues concerning the input data coming out of the qualitative analysis of Step 3. We assume here that estimating the range and timing of possible outcomes of a risky event is not a problem but that the probabilities of each may be harder to establish. Given no actual data on the probabilities, the best guesses of people familiar with the problem is a reasonable substitute. An example of such guesses (a.k.a. estimates) can be seen in Table 4-6.

As we saw in Chapter 1, knowledgeable individuals are asked for three estimates of the cost of each activity, a normal estimate plus optimistic and pessimistic estimates of the cost for each. From these an expected value for the cost of an activity can be found, but we will delay discussing this calculation until Chapter 5 where we show such calculations for either cost or durations.

If approximations cannot be made, there are other approaches that can be used. One approach is to assume that all outcomes are equally probable, though there is no more justification for this assumption than assuming any other arbitrarily chosen probability values. Remember that there is a case when using the expected-value approach (see below) and estimating the probability of an event occurring is not very helpful. The probability of a disaster may be very low, but such risks must be carefully managed none-the-less (cf: the end of Section 1-6 in Chapter 1).

Game Theory

Another approach is to assume that competitors and the environment are enemies, trying to do you in. This is the game theory approach. The decision maker takes a pessimistic mind-set and selects a course of action that minimizes the maximum harm (the minimax solution) any outcome can render regardless of the probabilities. With this approach, each decision possibility is evaluated for the worst possible outcome, all these worst outcomes are compared, and the decision with the "best" worst outcome is selected. For example, assume an investor would like to choose one of two mutual funds in which to invest. If interest rates rise, the return on mutual fund A will be 5 percent, while the return on mutual fund B will be 3 percent. On the other hand, if interest rates decrease, the return on A will be 7 percent while the return on B will be 12 percent. With the pessimistic approach, the worst outcome if mutual fund A is selected is a 5 percent return. Similarly, the worst return if B is selected is 3 percent. Since A has the better worst return (5 percent is better than 3 percent), the investor would choose to invest in mutual fund A using the pessimistic approach. Of course, by investing in A the investor is eliminating the chance of achieving a 12 percent return. There are other methods besides those we have mentioned, but these are representative of approaches when probability information is unavailable.

Table 4.6. Optimistic, Normal, and Pessimistic Cost Estimates for the Annual Tribute Dinner

Budget Information Annual Tribute Dinner

Task Name

Optimistic Cost=a

Normal Cost=m

Pessimistic Cost=b

Expected Cost = (a + 4m + b) / 6

Begin preparations for tribute dinner

    

Select date & secure room

    

Obtain corporate sponsorships for event

$100.00

$150.00

$350.00

$175.00

Identify potential businesses to sponsor

    

Phone/write businesses

$100.00

$150.00

$350.00

$175.00

Event hosts/MC

    

Identify and secure honoree of event

    

Identify and secure master of ceremonies

    

Identify/secure person to introduce honoree

    

Identify/secure event hosts & hostesses

    

Invitations

    

Secure mailing lists

    

Design invitation with PR firm

$1,250.00

$1,500.00

$2,200.00

$1,575.00

Print invitation

$2,300.00

$2,500.00

$3,000.00

$2,550.00

Mail invitation

$250.00

$300.00

$410.00

$310.00

RSVP's back

    

Event entertainment secured

$750.00

$1,000.00

$1,250.00

$1,000.00

Food and drink

    

Finalize menu

    

Identify menu options

    

Trial menus

    

Select final menu

$700.00

$750.00

$800.00

$750.00

Identify company to donate wine

    

Table decorations, gifts, cards, flowers, etc.

$2,200.00

$2,800.00

$3,250.00

$2,775.00

Identify and have made event gift to attendees

$2,000.00

$2,500.00

$3,000.00

$2,500.00

Find florist to donate table arrangements

    

Hire calligrapher to make seating cards

$200.00

$300.00

$400.00

$300.00

Develop PR exhibit to display at event

$75.00

$150.00

$225.00

$150.00

Event and honoree publicity

$200.00

$325.00

$450.00

$325.00

Hire event photographer

$400.00

$450.00

$500.00

$450.00

Finalize seating chart

    

Hold tribute dinner

    

Send out "thank you's" to sponsors & donators

$75.00

$150.00

$225.00

$150.00

Each person responsible for a task in this project was asked to take the estimated costs and determine a more accurate budget. The spreadsheet includes the cost information. This project does not include any cost for staff time. Each member of the project team is considered part of General Salaries and Administration, and their associated time will not be expensed through this project.

Expected Value

When probability information is available or can be estimated, many risk analysis techniques use the concept of expected value of an outcome—that is, the value of an outcome multiplied by the probability of that outcome occurring. For example, in a coin toss using a quarter, there are two possible outcomes and the expected value of the game is the sum of the expected values of all outcomes. It is easily calculated. Assume that if the coin comes up "head" you win a quarter, but if it is "tails" you lose a quarter. We also assume that the coin being flipped is a "fair" coin and has a .5 probability of coming up either heads or tails. The expected value of this game is

E(coin toss)=.5($.25) + .5($–.25) = 0

A decision table (a.k.a. a payoff-matrix), such as illustrated in Table 4-7, is one technique commonly used for single-period decision situations where there are a limited number of decision choices and a limited number of possible outcomes.

In the following decision table, there are four features:

  1. Three decision choices or alternatives, Ai

  2. Four states of nature, Sj, that may occur

  3. Each state of nature has its own probability of occurring, pj, but the sum of the probabilities must be 1.0.

  4. The outcomes associated with each alternative and state of nature combination, Oij, are shown in the body of the table.

If a particular alternative, i, is chosen, we calculate the expected value of that alternative as follows:

E(Ai) = p1 (Oi1) + p2 (Oi2) + p3 (Oi3) . . . for all values of j

For example, using the data from Table 4-7 for alternative "Fast" we get

E(Fast) = 0.1(14) + 0.4(10) + 0.3(6) + 0.2(1) = 7.4

The reader may recall that we used a similar payoff matrix in Chapter 1, when we considered the problem of buying a car. In that example, the criteria weights played the same role as probabilities play in the example above. This technique has an interesting application for budgeting. Suppose there are two or more different technologies that can be adopted to produce a project deliverable (e.g., different conferencing methods to use for brainstorming a new product design, or different methods for conducting an R&D experiment). Not only would the costs be different, the risks associated with the costs and outcomes would also be different. While such cases are too complex to reproduce here, they are not uncommon, and are solvable by examining the expected values of the different budgets and outcomes.

Table 4.7. Decision Table (or payoff matrix) for Sample Problem

Alternatives

Probabilities

0.1

0.4

0.3

0.2

Expected Value

States of Nature

High

Med.

Low

None

[a]

Fast

 

14

10

6

1

7.4

Average

 

10

12

9

5

9.5[a]

Slow

 

5

8

12

7

8.7

[a] Maximum

Simulation We demonstrated simulation in Chapter 1 and will redemonstrate it in later chapters. In recent years, simulation software has made the process user friendly and far simpler than in the midtwentieth century. It has become one of the most powerful techniques for dealing with risks that can be described in numeric terms. The most difficult problems involved with the use of simulation are (1) explaining the power of using three point estimates (most likely, optimistic, and pessimistic) instead of the single point estimates decision makers have always used; and (2) explaining the notion of statistical distributions to people whose only acquaintance with statistical distributions is the (mistaken) notion that the grades in the classroom are, or should be, distributed by "the curve." Once the fundamental ideas behind a Monte Carlo simulation are understood, the power of the technique in dealing with risk is obvious. Even more potent is the notion that one can estimate the likelihood that certain risky outcomes will actually occur, such as the probability that project costs will be at or below a given limit, or the chance that a project will be completed by the scheduled time.

There is another problem with using simulation, or any process involving estimates of project costs, schedules, etc. It is convincing anyone connected to a project to make honest estimates of durations, costs, or any other variables connected with a project. The problem is the same whether one asks for single point or three point estimates. The use of tracking signals or any other method of collecting and comparing estimated-to-actual outcomes for all estimators is critical to the success of many risk management techniques. Asking individuals to be accountable for their estimates is always difficult for the askee, and project managers are advised to use their best interpersonal communication styles when seeking to improve project cost and time estimates. The PMI's code of ethics demands honesty, and PMs should strive to ensure it.

Risk Response Planning

Risk response typically involves decisions about which risks to prepare for and which to ignore and simply accept as potential threats. The main preparation for a risk is the development of a risk response plan. Such a plan includes contingency plans and logic charts detailing exactly what to do depending on particular events (Mallak, Kurstedt, and Patzak, 1997). For example, Iceland is frequently subjected to unexpected avalanches and has thus prepared a detailed response plan for such events, stating who is in charge, the tasks that various agencies are to do at particular times, and so on.

Contingency Plan

A contingency plan is a backup for some emergency or unplanned event, often referred to colloquially as "plan B," and there may also need to be a plan C and a plan D as well, for an even deeper emergency such as an oil spill in the gulf of Mexico, to give a wildly improbable example. The contingency plan includes who is in charge, what resources are available to the person, where backup facilities may be located, who will be supporting the person in charge and in what manner, and so on.

In another example, when Hurricane Katrina hit Mississippi and New Orleans in August 2005, Melvin Wilson of Mississippi Power, a subsidiary of 1250 employees, became "Director of Storm Logistics" for the duration. As a contingency, Mississippi Power subscribes to three weather forecasting services and in this case decided the most severe forecast was the right one. Wilson called for a retreat from the company's high-rise headquarters on the beach to a backup contingency office at a power plant five miles inland. By noon, the backup power plant flooded and lost power, which was not in the plan, and the cars in the parking lot were floating. A company security van made it through to take the storm team to a third option for a storm center—a service office in North Gulfport that had survived Hurricane Camille in 1969—there was no fourth option. The office was dry but without electricity or running water. The phone lines were down, and cell phones were useless but the company's own 1100 cell phones plus 500 extras to lend out had a unique radio function, and that worked. They were the only working communications for the first 72 hours on the gulf coast. The company's worst-case contingency plans had never imagined managing a repair crew of over 4000 from outside. But Wilson became responsible for directing and supporting 11,000 repair-men from 24 states and Canada, feeding and housing them in 30 staging areas including six full-service tent cities that housed 1800 each. He had to find 5000 trucks and 140,000 gallons of gasoline a day to help restore power to 195,000 customers. Within 12 days of the storm, power had been restored to all customers except a few thousand whose lines were too damaged to receive electricity. Clearly, Mississippi Power had not made contingency plans for such an extreme event, but the plans they had made, and the backups to those plans, were sufficient to give a smart team of emergency responders the chance to successfully handle this crisis.

Logic Chart

Logic charts show the flow of activities once a backup plan is initiated. They force managers to think through the critical steps that will need to be accomplished in a crisis, and provide an overview of the response events and recovery operations. They include decisions, tasks, notifications, support needs, information flows, and other such activities. They are time independent and illustrate the many tasks as well as dependencies and interdependencies that emerge out of the initial response steps, such as:"If X has happened, do this; otherwise, do that."

Tabletop Exercises and Dress Rehearsals

Beyond contingency plans and logic charts, however, it is helpful to conduct actual tests of the risk response plan by conducting simulations such as tabletop exercises (Mallak, Kurstedt, and Patzak, 1997) or partial dress rehearsals. The exercise involves assembling the people who would actually be responding to the crisis and then pretending to act out, in a conference room or other appropriate setting, the actions they need to take. There are four guidelines for the exercise. First, the exercise should be run by an outside, professional facilitator with experience in emergency preparedness planning. Second, there should be a written version of the exercise for everyone to refer to as it is being executed. Third, a debriefing should be held to uncover problems that have surfaced during the exercise and changes made to the plan so that it will be effective in a real emergency. Last, these exercises should be conducted quarterly to keep both the procedures and the participants up to date and prepared.

Tabletop exercises are primarily soft simulations where the actions are just stated instead of being executed. More realism can be injected, at some cost, by partially (or fully) taking the actions, such as with fire drills. Practice in taking these actions can be helpful in the event the risk actually comes to pass. More detailed simulations might include full dress rehearsals where even more fully realistic actions are taken.

Risk Monitoring and Control

Like risk management planning, monitoring and control are tasks for the parent organization, as well as for the project. If the overall risk management group is not involved along with the project in performing the tasks of recording and maintaining records of what risks were identified, how they were analyzed and responded to, and what resulted from the responses, the records have a high probability of being lost forever when the project is completed (or abandoned). If records are lost or not easily available, the chance that other projects will "learn from the experiences of others" is very low.

It is the job of the risk management group to maintain records for how all projects deal with risks. The group, however, is not merely a passive record holder. It should be involved in the search for new risks, for developing new and better techniques of measuring and handling risk, and estimating the impact of risks on projects. Thus, the group should become an advisor to project risk management teams. It should provide an ongoing evaluation of current risk identification, measurement, analysis, and response techniques. Fundamentally, the group is devoted to the improvement of the organization's risk management activities.

Note

In spite of the effort taken to make realistic budget estimates, it can still be useful to prepare for changes in the budget as the project unfolds. Such changes derive from multiple sources, including technology, economics, improved project understanding, and mandates. To the extent possible, it is best to try to include these contingencies in the contract in case they come to pass. Risk management consists of risk planning identification, qualitative and quantitative analysis, response, and monitoring. We deal with risk through such means as decision tables, simulation, and response, which entail identifying which risks will be prepared for and which will be ignored and simply accepted.

We are now ready to consider the scheduling problem. Because durations, like costs, are uncertain, we will continue our discussion of the matter, adding some powerful but reasonably simple techniques for dealing with the uncertainty surrounding both project schedule and cost.

REVIEW QUESTIONS

  1. Contrast the disadvantages of top-down budgeting and bottom-up budgeting.

  2. What is the logic in charging administrative costs based on total time to project completion?

  3. Would you expect a task in a manufacturing plant that uses lots of complex equipment to have a learning curve rate closer to 70 percent or 95 percent?

  4. How does a tracking signal improve budget estimates?

  5. Are there other kinds of changes in a project in addition to the three basic types described in Section 4.4? Might a change be the result of two types at the same time?

  6. Distinguish among highly probable risks, extremely serious risks, and highly vulnerable areas in risk identification.

DISCUSSION QUESTIONS

7. Given the tendency of accountants to allocate a project's estimated costs evenly over the duration of the task, what danger might this pose for a project manager who faces the following situation? The major task for a $5 million project is budgeted at $3 million, mostly for highly complex and expensive equipment. The task has a six-month duration, and requires the purchase of the equipment at the beginning of the task to enable the project team to conduct the activities required to complete the task. The task begins December 1.

8. The chapter describes the problems of budgeting projects with S-shaped and exponential-shaped life-cycle curves. What might be the budget problems if the life cycle of a project was just a straight diagonal line from 0 at project start to 100 percent at project completion?

9. If a firm uses program budgeting for its projects, is an activity budget not needed? If it is, then of what value is the program budget?

10. As a senior manager, you oversee a project with a total estimated cost of 245 engineer-months of effort. Three months ago, however, the project had fallen behind by about 25 engineer-months so you authorized the hiring of three additional engineers, which you felt should more than make up for the delay in the remaining year of the project (3 × 12 months = 36 engineer-months). You have just received the latest quarterly project status report and are surprised to learn that the project is now 40 engineer-months behind schedule! Your first reaction is to calculate how many more engineers need to be hired to make up for the increased delay. Using Brooks's concept of the "mythical man month," explain what might be happening here.

11. So what was wrong with the purchasing manager's assistant's solution (outlined in Section 4.3) to the problem of having an inadequate supply of hard-to-obtain parts?

12. Contrast simulation to other risk analysis tools. What are its advantages and disadvantages? If you were to do an important risk analysis, which tool would you prefer?

PROBLEMS

13. Your firm designs PowerPoint slides for computer training classes, and you have just received a request to bid on a contract to produce the slides for an 8-session class. From previous experience, you know that your firm follows an 85 percent learning rate. For this contract it appears the effort will be substantial, running 50 hours for the first session. Your firm bills at the rate of $100/hour and the overhead is expected to run a fixed $600 per session. The customer will pay you a flat fixed rate per session. If your nominal profit margin is 20 percent, what will be the total bid price, the per session price, and at what session will you break even?

14. In the template for finding bias (Fig. 4.3), using the Actuals as shown, compare the estimating model shown in the figure with the following estimates:

Period: 1 2 3 4 5 6 7 8

Estimate: 179 217 91 51 76 438 64 170

Base your comparison on the mean bias and the MAR. Comment.

15. Find the best alternative given the cost outcomes below. The probability of rain is 0.3, clouds is 0.2, and sun is 0.5.

Alternative

 

State

 
 

Rainy

Cloudy

Sunny

a

6

3

4

b

2

4

5

c

5

4

3

d

5

4

3

16. In Problem 15, base your decision instead on the worst possible outcome for each alternative.

17. A light manufacturing firm has set up a project for developing a new machine for one of its production lines. The most likely estimated cost of the project itself is $1,000,000, but the most optimistic estimate is $900,000 while the pessimists predict a project cost of $1,200,000. The real problem is that even if the project costs are within those limits, if the project itself plus its implementation costs exceed $ 1,425,000, the project will not meet the firm's NPV hurdle. There are four cost categories involved in adding the prospective new machine to the production line: (1) engineering labor cost, (2) nonengineering labor cost, (3) assorted material cost, and (4) production line down-time cost.

The engineering labor requirement has been estimated to be 600 hours, plus or minus 15 percent at a cost of $80 per hour. The nonengineering labor requirement is estimated to be 1500 hours, but could be as low as 1200 hours or as high as 2200 hours at a cost of $35 per hour. Assorted material may run as high as $155,000 or as low as $100,000, but is most likely to be about $135,000. The best guess of time lost on the production line is 110 hours, possibly as low as 105 hours and as high as 120 hours. The line contributes about $500 per hour to the firm's profit and overhead. What is the probability that the new machine project will meet the firm's NPV hurdle?

18. The IT unit of a company has been asked to prepare a budget for a special software package project. The group has considerable experience with similar tasks and submits the costs in the following table. The group also thinks that the distribution of the hours worked for each phase is normal. The wage rate for the software engineers employed on each phase is $60 per hour. Using simulation, find the distribution of total engineering costs for all the phases. What is the average engineering cost? Also, find the probability that the total engineering cost will be less than $ 85,000.

Phase

Average Time (hours)

Standard Deviation

Requirements Planning

80

15

Design

160

25

Prototype Development

320

70

Final Development

640

100

Test

120

20

INCIDENTS FOR DISCUSSION

A Budgeting Novice

Alexander Jones was an experienced project manager of a small machine shop. He had always had complete authority when working with the clients on specifications of the projects as well as when working with the project team on the schedule. His boss, however, did not feel comfortable letting Alex determine project budgets. The boss always did that himself.

A client approached Alex about designing a piece of surgical equipment. Alex was excited about this project because his usual job was to design and make parts of factory equipment. He was delighted to have a chance to do something that might directly affect humankind. Alex knew what the surgical tool was intended to do and had figured out what had to be done to design and manufacture it. He had even estimated the labor-hour requirement. He wanted to do all the planning discussions with the client, including discussions on the budget.

Questions:

What do you think Alex should show to his boss so that the boss would feel more comfortable letting Alex determine and monitor the project's budget? What should Alex say to persuade the boss?

Stealth Electronics

Stealth Electronics manufactures secret electronic weapon systems. They have just engineered a new system. They bid for and won a contract with DARPA (Defense Advanced Research Projects Agency). Stealth Electronics negotiated a cost plus contract for development of the prototype. The prototype project was approximately on time and on budget. They are about to submit a bid to produce the first 25 electronic weapon systems. The production contract will be a fixed fee. The CFO of Stealth Electronics has examined the costs associated with building the prototype and thinks the proposed bid for production of the first 25 systems is significantly too low.

Question:

What should the CFO do?

General Sensor Company

Justin Jordan has been named Project Manager of the General Sensor Company's new sensor manufacturing process project. Sensors are extremely price sensitive. General has done a great deal of quantitative work to be able to accurately forecast changes in sales volume relative to changes in pricing.

The company president, Guy General, has faith in the sensitivity model that the company uses. He insists that all projects affecting the manufacturing costs of sensors be run against the sensitivity model to generate data to calculate the return on investment. The net result is that project managers, like Justin, are under a great deal of pressure to submit realistic budgets so go/no-go project decisions can be made quickly. Guy has canceled several projects that appeared marginal during their feasibility stages and recently fired a project manager for overestimating project costs on a new model sensor. The project was killed early in the design stages, and six months later a competitor introduced a similar sensor that proved to be highly successful.

Justin's dilemma is how to construct a budget that accurately reflects the costs of the proposed new process. Justin is an experienced executive and feels comfortable with his ability in estimating costs of projects. However, the recent firing of his colleague has made him a little gun-shy. Only one stage of the four-stage sensor manufacturing process is being changed. Justin has detailed cost information about the majority of the process. Unfortunately the costs and tasks involved in the new modified process stage are unclear at this point. Justin also believes that the new modifications will cause some minor changes in the other three stages, but these potential changes have not yet been clearly identified. The stage being addressed by the project represents almost 50 percent of the manufacturing cost.

Questions:

Under these circumstances, would Justin be wise to pursue a top-down or a bottom-up budgeting approach? Why? What factors are most relevant here?

CASE: St. Dismas Assisted Living Facility Project Budget Development—2

Fred Splient gave his ALF Project Steering Committee two months to develop an action plan for their area of responsibility in the project. Each member was told to include the tasks, predecessors and successors, resources needed, responsible person, and an estimated cost. He asked that these be presented to the steering team on August 31.

All through July the ALF project team scrambled to identify the steps required to open the facility and to determine what it would cost. Each team member met with his or her departmental staff to get help in identifying what was needed. For example, the COO spoke with the Dietary Department head and asked that she develop a plan to meet all requirements to set up the facility to feed the residents. The COO then asked the Facilities Manager to develop an action plan to prepare the building and maintain it. The COO also met with the Rehab Services Medical Director and his clinical staff to identify the residents' probable medical needs based on the projected population, and to develop an action plan to prepare to meet the residents' health needs. The COO asked the therapy manager to prepare a plan to develop social activities for the residents.

Everyone on the team called the Chief Financial Officer for help in determining the budgets for their action plans. The CFO also had to validate the estimates of cost and revenue from facility operations, and to project earnings and return on the investment. Like any good administrator, when the CFO realized he had no expertise in this area, he hired a consultant to help him determine the project costs and budget. Dr. Sara Sharf was chosen as the consultant—she had over five years' experience in developing business plans for assisted living facilities.

Dr. Sharf recommended that St. Dismas target the middle income geriatric population since there were many up-scale facilities in the area. Dr. Sharf and the market researchers determined what level of rent people in that population could and would pay. They then looked at what needed to be in the facility to meet the needs of their targeted population. After additional site visits of facilities and meetings with the selected construction contractor, they finalized the layout of units and common space areas that would be included in the design. The Construction Project Manager requested and received an action plan and cost estimate from the construction contractor. The contractor had estimated that construction cost would probably run about $70 per square foot with a standard deviation of $3.67. He could not be absolutely sure because of potential change orders. He emphasized that the estimates assumed that the project would be completed without further changes in its design concept.

While the CFO was haggling with the construction contractor about determining a more accurate cost estimate, he received a phone call from Dr. Zen Link, the Head of Geriatric Medicine at St. Dismas. Dr. Link's secretary had seen men measuring the land behind the parking lot and she wanted to know what was going on; so did Dr. Link. Since Dr. Link was one of the hospital's best referrers, the CFO told him about the potential project. Dr. Link felt that his input was needed up front as he was the only person on staff who would know the health needs of the facility's residents and appropriate equipment needs and staffing models that should be set up.

With Dr. Link's input, the CFO estimated the operating costs to run the facility and projected the occupancy rates needed to cover those costs. The Rehab Services Medical Director, who was a member of the original project team, was quite upset when he saw Dr. Link's budget for the medical equipment that was to be purchased for the facility. The Medical Director felt that Dr. Link wanted to purchase too much expensive equipment, which was not necessary to have on site. The hospital had the majority of the equipment that was necessary and there was no need to duplicate it, thus inflating that portion of the budget. The CFO did not want to get in the middle of their argument so he left Link's budget just as Link submitted it and hoped someone would raise the issue at the next Steering Team Meeting. The CFO was quite concerned about the lack of experience of the team in developing such a budget, and he felt that there was far more uncertainty in the budget than the estimates reflected.

With the construction cost estimate and an outline of the services to be provided, the following projected capital expenditure was developed.

CASE: St. Dismas Assisted Living Facility Project Budget Development—2
CASE: St. Dismas Assisted Living Facility Project Budget Development—2

QUESTIONS

  1. The cost per square foot for the units is given in the text together with its standard deviation. What other areas of cost or revenue are likely to have cost uncertainty? How should these uncertainties be handled?

  2. How would you suggest the team handle the issue of Dr. Link's supposedly inflated medical equipment costs?

CASE: Photstat Inc.

Photstat Inc. is contemplating the formation of a project team to develop a new service. Briefly, the service would allow customers to order customized mouse pads over the Internet based on photographs or other artwork sent electronically to the firm.

The company estimates that the price of the mouse pad will be between $10 and $15 per unit, with all prices in this range equally likely. Based on historical data, Photstat estimates that the total market size for these types of products in their first year follows a normal distribution with a mean of 100,000 units and a standard deviation of 10,000. Again, according to historical data, Photstat's market share tends to be normally distributed with a mean of 30 percent and standard deviation of 3 percent. Market growth tends to follow a normal distribution growing an average of 10 percent per year with a standard deviation of 3 percent. Estimates from the equipment manufacturer selected to design and produce the required equipment indicate that the cost of the equipment is normally distributed with a mean of $ 500,000 and a standard deviation of 60,000. Historical data indicate there is a 10 percent chance that the equipment will last for only three years. Similarly, there is a 60 percent chance the equipment will last six years, a 20 percent chance it will last eight years, and a 10 percent chance the equipment will last 10 years. The variable costs of similar products were found to be normally distributed with a mean of $3 and a standard deviation of $ 0.25. Finally, an economic analysis undertaken by the firm suggests that the rate of inflation in any given year is normally distributed with a mean of 3 percent and a standard deviation of 0.5 percent.

QUESTIONS

  1. What is the expected value of the project?

  2. Simulate this project 1000 times and compute the average profit over the 1000 replications. Plot a histogram of the outcomes of the 1000 replications.

  3. How does the average of the simulation compare to the expected value you calculated? What are the managerial implications of this difference?

BIBLIOGRAPHY

Abrams, S. "The Big Dig," Kennedy School Bulletin, Harvard University, Cambridge, MA Spring 2003.

Amor, J. P., and C. J. Teplitz. "An Efficient Approximation for Project Composite Learning Curves." Project Management Journal, September 1998.

Badiru, A. B. "Incorporating Learning Curve Effects into Critical Resource Diagramming." Project Management Journal, June 1995.

Breyfogle, F. W., III. Implementing Six Sigma: Smarter Solutions Using Statistical Methods. 2nd ed., Hoboken: John Wiley, 2003.

Brooks, F. P. The Mythical Man-Month. Reading, MA: Addison-Wesley, 1975.

Camm, J. D., J. R. Evans, and N. K. Womer. "The Unit Learning Curve Approximation of Total Cost." Computers in Industrial Engineering. Vol. 12, No. 3, 1987.

Evans, J. R., and D. L. OLSon. Introduction to Simulation and Risk Analysis. Upper Saddle River, NJ: Prentice Hall, 1998. (An excellent book using Crystal Ball® software.)

Gagnon, R. J., and S. J. Mantel, Jr. "Strategies and Performance Improvement for Computer-Assisted Design." IEEE Transactions on Engineering Management, November 1987.

Hamburger, D. H. "Three Perceptions of Project Cost— Cost Is More Than a Four Letter Word." Project Management Journal, June 1986. (Recommended reading for any project manager who is not familiar with accounting.)

Hertz, D. B., and H. Thomas. Risk Analysis and Its Applications. New York: Wiley, 1983. (The name "Hertz" is almost synonymous with risk analysis, particularly strong in the area of financial risk.)

Lawrence, A. O. "Using Automated Estimating Tools to Improve Project Estimating." PM Network, December 1994.

Liberatore, M. J., and G. J. Titus. "The Practice of Management Science in R & D Project Management." Management Science, August 1983.

Mallak, L. M., H. A. Kurstedt, Jr., and G. A. Patzak. "Planning for Crises in Project Management." Project Management Journal, June 1997.

Martin, J. E. "Selecting an Automated Estimating Tool for IS Development Projects." PM Network, December 1994.

Mccarthy, J. Dynamics of Software Development. Redmond, WA: Microsoft Press, 1995. (An excellent read-and-enjoy book that is not just for software projects. It is packed with irreverent good sense.)

PMI. "Digging Deep," PM Network, August 2004.

PMI. "Polluted Progress," PM Network, March 2005.

PMI Standards Committee. A Guide to the Project Management Body of Knowledge 3rd ed. Newton Square, PA: Project Management Institute, 2008.

Pyzdek, T. The Six Sigmas Handbook, Revised and Expanded: The Complete Guide for Greenbelts, Blackbelts, and Managers at All Levels. New York: McGraw Hill, 2003.

Rath & Strong's Six Sigma Pocket Guide. Rath & Strong Management Consultants, Lexington, MA: 2000.

Shafer, S. M., and J. R.MEREDITH. Operations Management: A Process Approach with Spreadsheets. New York: Wiley, 1998.

Simon, H. The New Science of Management Decisions, rev. ed. Englewood Cliffs, NJ: Prentice Hall, 1997. (An excellent and readable classic on management science with a particularly good introduction to risk analysis.)

Wheatley, M. "Making the Cut." PM Network, June 2009.



[10] This is from another classic work, Brooks (1975), that had a major impact on managers, particularly in the Information Systems area.

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