“This book presents, in a profound and surprising way, how much not only the concepts had evolved, but how the required skills have changed and how to develop them within organizations, starting from the necessary strategic formulation to identify the tools for their evaluation.”—Julio Bucci, Executive President of Pipeline Investment Limited, Bermuda
“Servitization offers the reader a holistic and practical vision on the subject of the Service in the industrial context that requires great understanding for its implementation.”—Cesar Bernal, Director of the Innovation and Strategy Research Group, International School of Economic and Administrative Sciences, Universidad de La Sabana, Bogotá, Colombia
“In his new concise, expert book Servitization: Assessment Protocol for Action, author Antonio Pérez Márquez provides the necessary practical foundations and inspirational insights to allow readers to develop, deploy, maintain, and continuously innovate a service strategy for a business, nonprofit, and even an individual’s life.”—Jim Spohrer, Board Member, International Society of Service Innovation Professionals