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Shaking the Skies
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Shaking the Skies
by Giovanni Bisignani
Shaking the Skies
Cover Page
Dedication
Title Page
Copyright
Contents
Prologue
Chapter One: Why Me?
Background and arrival at IATA
A change of heart
Walking into a collapsing structure
Leading a revolution
Decision time
Assessing the situation
The right man
Alitalia
New beginnings in Latin America
A very special passenger
A future saint in my office
Fashion statement
Positive thinking
Call of the seas
Call of the skies
Time to start work
Chapter Two: Internal Combustion
Making internal changes at IATA
Blowing away cobwebs
Ending the committee excuse
A strange animal
Why become relevant?
The right tools for the job
A bomb in the church
Leaders developing leaders
Performance assessment
A different organization
Regional variations
The value of leadership
Chapter Three: Making Waves
The first external warning shots, views on airports
The Narita Case
Blending Japan and Italy
Shouting politely
Lessons learned
The Taj Mahal with gates
Airport privatization
Stuck for space
Chapter Four: Raising the Profile
Using the media to communicate strategy
Stop being shy
A plane is not part of the deal
Change, change, change
Building a communication strategy
Internal and external confirmation
Star of the small screen
Hold the front page
Raising IATA’s profile in North America
An eruption of truth
Speaking clearly
Chapter Five: Getting Technical
Simplifying the Business and the role of technology
Ambitious undertakings
Time for a revolution
False dawn
Creating the networks
Colour by numbers
Phone a friend
Eliminating paper tickets
To extend or not to extend
Celebration on the Bosphorus
Good and bad technology
Chapter Six: The Future is Green
Environmental initiatives, including airspace issues and the EU ETS
The case for the defence
Widening the focus
Getting prepared
The industry under pressure
“I have a dream…”
A united approach
The road to Copenhagen, Part 1
G8 connections
The road to Copenhagen, Part 2
Improving air traffic management
SES and NextGen
Fuelling the future
EU Emissions Trading Scheme
Chapter Seven: Safety First
Making the skies ever safer
Number one
Handle with care
Beginning the audit process
The main players
Devil in the detail
A maybe to a must
A meeting at the Kremlin
A dangerous traffic jam
Chapter Eight: Bad People, not Bad Objects
The need for more efficient and harmonized security
A knee-jerk reaction
Admirals in the air
The Amsterdam incident
Trusting the shipper
Security costs
Tomorrow’s system today
Chapter Nine: Vision 2050
A look at Vision 2050, liberalization and thoughts on the future
The need for change
The Latin American model
A leadership dilemma: colour and rules
The agenda for freedom
A dramatic difference
The think tank and the venue
Five Forces
Governments must listen
Serving the customer
We need more runways Future technology
Our greatest sin
Europe and the United States
Asia-Pacific
The Middle East
Africa
Latin America
The benefits of aviation
Appendix I
Industry figures 2001-11 (revenues, profits, fuel price, etc)
Appendix II
Extracts from Giovanni Bisignani’s State of Industry Speeches, 2003-11
Appendix III
Table of people
About the author
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Dedication
Shaking
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