CONTENTS
Background and arrival at IATA
Walking into a collapsing structure
New beginnings in Latin America
Chapter Two: INTERNAL COMBUSTION
Making internal changes at IATA
The first external warning shots, views on airports
Chapter Four: RAISING THE PROFILE
Using the media to communicate strategy
A plane is not part of the deal
Building a communication strategy
Internal and external confirmation
Raising IATA’s profile in North America
Chapter Five: GETTING TECHNICAL
Simplifying the Business and the role of technology
Chapter Six: THE FUTURE IS GREEN
Environmental initiatives, including airspace issues and the EU ETS
The road to Copenhagen, Part 1
The road to Copenhagen, Part 2
Improving air traffic management
Chapter Eight: BAD PEOPLE, NOT BAD OBJECTS
The need for more efficient and harmonized security
A look at Vision 2050, liberalization and thoughts on the future
A leadership dilemma: colour and rules
We need more runways Future technology
Industry figures 2001-11 (revenues, profits, fuel price, etc)
Extracts from Giovanni Bisignani’s State of Industry Speeches, 2003-11