This isn't a book about a specialist area of PR, it is about how current practice is evolving and where industry as a whole will be in the immediate future.

Share This: The Social Media Handbook for PR Professionals published by Wiley in 2012 was conceived as a practical handbook for PR people interested in changes taking place in the media and the impact that this was having on the practice of PR. It was written by 24 public relations practitioners, receiving critical acclaim and quickly establishing itself as a number one bestseller in the PR book chart.

Share This Too is even more ambitious. It is a pragmatic guide for anyone that works in communication or public relations. It is a larger book than the original with more than 30 contributors, each of whom is acknowledged as an expert in their field.

The group has been assembled from the CIPR Social Media Panel and associates, many of whom contributed to Share This. It includes academic, in-house, and agency practitioners from a mix of business, public sector, and third-sector.

Six of the contributors are published authors in their own right.

This isn't by any means a second edition. The content complements the first book by probing deeply into what is current in the theory, delivery, and evaluation of 21st century public relations and organizational communication.

The editorial process for Share This Too followed that developed for Share This. Contributors worked to rigorous editorial guidelines, submitting their draft text to a Google Document. Each chapter was peer reviewed by the other contributors.

Our thanks go to each of the authors for investing their time and energy in this project and the team at the CIPR for supporting this project, in particular Phil Morgan, Kim Roberts and Andrew Ross.

Rob Brown and Stephen Waddington

2013