Chapter 15: Pictorial Marks

This chapter showcases logo designs that use pictorial marks. Pictorial marks can be identified as recognizable and familiar images. Because they’re so familiar, pictorial marks make an instant connection with the viewer. They draw on people’s experiences and association with the image in order to link that image to the brand. The image is often related to a number of characteristics of the entity that it identifies, including the brand name.

Memory Wash

Designer: Leighton Hubbell (California, United States)

Web: www.leightonhubbell.com

The Cowshed Bar and Grill

Designer: JamFactory (Bristol, England)

Web: www.jam-factory.com

Taurus Construction

Designer: Mike Erickson (California, United States)

Web: www.logomotive.net

cinemacafé

Designer: Muamer Adilovic (Sarajevo, Bosnia, and Herzegovina)

Web: www.muameradilovic.com

Locksley West

Designer: Jan Zabransky (Zlin, Czech Republic)

Web: www.janzabransky.cz

Colorado Conservation Trust

Designer: Glen Hobbs/Logoboom (Colorado, United States)

Profis Bud

Designer: Midgar.eu (Grabownica, Poland)

Web: www.midgar.eu

Colibry

Designer: This Is Nido (Birmingham, England)

Web: www.thisisnido.com

Industrial Wisdom

Designer: Glen Hobbs/Logoboom (Colorado, United States)

Galaxy Garden

Designer: James Strange (Nebraska, United States)

petfoto

Designer: Uneek Grafix (Illinois, United States)

Web: www.uneekgrafix.com

Bio-Mechanical

Designer: Josh Hayes (Victoria, Australia)

Web: www.hayesimage.com.au

Queen’s Glass

Designer: Andrei Gadoiu (Bihor, Romania)

Web: www.fivetailors.com

Aquasis

Designer: James Strange (Nebraska, United States)

Caballo

Designer: Oguzhan Ocalan (Hanau, Germany)

Web: www.gravitart.com

Inspire to Success!

Designer: Glen Hobbs/Logoboom (Colorado, United States)

Limelight Studios

Designer: Sean Farrell (Michigan, United States)

Web: www.brandclay.com

47th Festival

Designer: Type08 (Koprivnica, Croatia)

Web: www.type08.com

Seablings Fish Market

Designer: Rudy Hurtado (Ontario, Canada)

Web: www.rudyhurtado.com

Memory Lane

Designer: Glen Hobbs/Logoboom (Colorado, United States)

Al Qasr

Designer: Ghiath Lahham (Dubai, United Arab Emirates)

Web: www.ghiathlahham.com

Bowes of Norfolk

Designer: Roy Smith (Norwich, England)

Web: www.roysmithdesign.com

Prima Donna Luxury Jewels

Designer: Andrei Gadoiu (Bihor, Romania)

Web: www.fivetailors.com

Shutterbug

Designer: Jerron Ames (Utah, United States)

Conagra Foods

Designer: James Strange (Nebraska, United States)

Nebraska AIDS Project

Designer: Oxide Design Co. (Nebraska, United States)

Web: www.oxidedesign.com

Grace Hospice

Designer: James Strange (Nebraska, United States)

Anglers Association

Designer: Galin Kastelov (Sofia, Bulgaria)

Web: www.kastelov.com

Fight Torture

Designer: Lorena Mirbach (Hamburg, Germany)

Swan

Designer: Peter Vasvari (Karokatona, Hungary)

Web: www.petervasvari.com

Uncork’d

Designer: Randy Heil (Arizona, United States)

Web: www.randyheil.com

Honey Bee

Designer: Peter Vasvari (Karokatona, Hungary)

Web: www.petervasvari.com

Randall Museum

Designer: Inka Mathew/Green Ink Studio (Texas, United States)

Web: www.greeninkstudio.com

Elephruit

Designer: This Is Nido (Birmingham, England)

Web: www.thisisnido.com

Power Line

Designer: James Strange (Nebraska, United States)

Grain House

Designer: Nikita Lebedev (Kostroma, Russia)

Hand Crafted in Canada

Designer: Rudy Hurtado (Ontario, Canada)

Web: www.rudyhurtado.com

Griffin

Designer: John Neiner (Massachusetts, United States)

Web: www.neinercreative.com

Kosher Wine Express

Designer: Euan MacKenzie (East Kilbride, Scotland)

Web: www.euanmackenzie.com

Cadoba Poduha

Designer: Alexander Badovsky (Kiev, Ukraine)

Web: www.badovsky.com

Muddy Boots Landscaping

Designer: Sean Farrell (Michigan, United States)

Web: www.brandclay.com

Piraap Publishers

Designer: Attak (’s-Hertegosenbasch, The Netherlands)

Web: www.attakweb.com

Green Rail

Designer: James Strange (Nebraska, United States)

Grassland Grains & Kitchens

Designer: Josiah Jost (Alberta, Canada)

Web: www.siahdesign.com

TravelWorld

Designer: Brandberry (Samara, Russia)

Web: www.brandberry.net

Designabot

Designer: Rich Scott (Queensland, Australia)

Web: www.designabot.net

Envision

Designer: Randy Heil (Arizona, United States)

Web: www.randyheil.com

Lady Shocking Revelation

Designer: 903 Creative (Virgina, United States)

Web: www.903creative.com

Blue Mountain Electric, LLC

Designer: Sean Farrell (Michigan, United States)

Web: www.brandclay.com

EuroYacht

Designer: The Logo Factory (Ontario, Canada)

Web: www.thelogofactory.com

H&C Inso

Designer: Wizemark (Backa Palanka, Serbia)

Web: www.wizemark.com

Toreto

Designer: Oronoz Brandesign (Chihuahua, Mexico)

Web: www.alanoronoz.com

Exotiq

Designer: Me and Mister Jones (Antwerp, Belgium)

Web: www.meandmisterjones.com

Imported Mexican Foods

Designer: Sneh Roy (Sydney, Australia)

Web: www.littleboxofideas.com

Caritas

Designer: Inka Mathew/Green Ink Studio (Texas, United States)

Web: www.greeninkstudio.com

Dig for Saint Michaels

Designer: Gareth Hardy (Birmingham, England)

Web: www.downwithdesign.com

Bee

Designer: A. William Patino (Guaymallen, Argentina)

Hombre Mexican Restaurant

Designer: Type08 (Koprivnica, Croatia)

Web: www.type08.com

Jungpark

Designer: Gareth Hardy (Birmingham, England)

Web: www.downwithdesign.com

Excalibur

Designer: Randy Heil (Arizona, United States)

Web: www.randyheil.com

Big Kahuna Software

Designer: Jerron Ames (Utah, United States)

Biohof Angern

Designer: Lorena Mirbach (Hamburg, Germany)

Fashion Hair Stylist

Designer: Muamer Adilovic (Sarajevo, Bosnia & Herzegovina)

Web: www.muameradilovic.com

Mikazuki Camera

Designer: Gareth Hardy (Birmingham, England)

Web: www.downwithdesign.com

Youfashion.com

Designer: Oronoz Brandesign (Chihuahua, Mexico)

Web: www.alanoronoz.com

Tullamore Estate

Designer: Koodoz Design (Victoria, Australia)

Web: www.koodoz.com.au