9. Using Social Networking and Media Offline
by Chris Brogan
Social Media 101: Tactics and Tips to DevelopYour Business Online
- Copyright
- Praise for Social Media 101
- Acknowledgments
- Introduction: Why in the World Should You Care?
- 1. Above All Else—People
- 2. What Social Media Does Best
- 3. Social Media Does Not Replace Marketing Strategy
- 4. Making Business Sense of Social Media
- 5. Social Media as Personal Power
- 6. Social Media for Your Career
- 7. Threading Some Trends Together
- 8. The Vital Importance of Your Network
- 9. Using Social Networking and Media Offline
- 10. Velocity, Flexibility, Economy
- 11. Snake Oil in Social Media
- 12. Who Cares?
- 13. Participation: The Key to Social Media
- 14. Social Media Is a Set, Not a Part
- 15. Media Is a Mix—Get Mixing
- 16. Social Media Starter Pack
- 17. Five Starter Moves for Introducing Social Media into Your Organization
- 18. Five Starter Moves: Should Blogging Go Next?
- 19. Five Starter Moves: Audio and Video
- 20. Five Starter Moves: LinkedIn, Facebook, and Twitter
- 21. A Sample Social Media Toolkit
- 22. Social Media and Social Network Starting Points
- 23. What Friends and Seinfeld Teach You about Growing Your Audience
- 24. Twitter Revisited
- 25. Case Study: For Those Who Pea on Social Media
- 26. Basic Business Blogging Suggestions
- 26.1. ABOVE ALL ELSE, BE HUMAN
- 26.2. COMMENTING IS JUST AS IMPORTANT
- 26.3. BLOGGING POLICIES
- 26.4. DOES THIS TIE TO STRATEGY AT ALL?
- 26.5. PLATFORMS AREN'T THAT IMPORTANT
- 26.6. MIX IT UP
- 26.7. DON'T SELL, BUT DON'T BE SHY
- 26.8. BUILD A WORK FLOW
- 26.9. LINK OUT
- 26.10. FREQUENCY IS HOW OFTEN YOU HAVE VALUE TO ADD
- 26.11. PAY ATTENTION TO DESIGN
- 26.12. ENCOURAGE CONVERSATION
- 27. A Sample Blogging Work Flow
- 28. If You Intend to Blog Seriously
- 29. Performance and Your Audience: Blogging Tips
- 30. Some Tips to Fine-Tune Your Blog
- 31. How to Create Business from a Blog
- 32. 50 Blog Topics Marketers Could Write for Their Companies
- 33. Growing Your Audience: Some Basics
- 34. Be Effective in Meetings, and Use Social Media Tools
- 35. Programming for the Masses: Social Computing
- 36. Creatives and Your Secret Mission
- 37. Advice for Traditional and Local News Media
- 38. Social Networks Are Your Local Pubs
- 39. Facebook and the Social Graph: Who Benefits
- 40. The Value of Networks
- 41. Five Things to Do at a Social Networking Meetup
- 42. Delivering Content Value to Market Your Product
- 43. The Community Play
- 44. The Power of Links
- 45. Authority, Ownership, and Mechanics
- 46. Enabling Peer Collaboration Using Social Networks
- 47. 10 Ways to Make Your Next Conference Better
- 48. Who Is Secretly Pitching You?
- 49. The Sound of Content Ripping Free from Its Page
- 50. Social Media—Talk Is Cheap for Businesses
- 50.1.
- 50.2. SOCIAL NETWORKING TOOLS—WHITE LABEL
- 50.3. SOCIAL NETWORKING TOOLS—COMMERCIAL AND CONSUMER
- 50.4. BLOGGING, PODCASTING, VIDEO, GETTING THE WORD OUT
- 50.5. THE STAFFING ISSUES
- 50.6. YOUR PART IN ALL THIS—IF YOU'RE THINKING BUSINESS
- 50.7. WHERE ARE THE PEACE AND LOVE AND KOOL-AID?
- 50.8. BACK TO THE RED PILL
- 51. The Community Ecosystem
- 52. Social Media Starter Moves for Freelancers
- 52.1. FIRST: PROFESSIONALISM, OR NOT
- 52.2. YOUR BLOG, YOUR STOREFRONT
- 52.3. ADS, SIDEBARS, AND WIDGETS
- 52.4. POSTING IDEAS
- 52.5. ABOUT AND CONTACT
- 52.6. PROMOTING YOUR BLOG
- 52.7. COMMUNITY BUILDING: BEYOND YOUR BLOG
- 52.8. REAL-TIME SOCIAL GATHERINGS
- 52.9. RICH MEDIA—VIDEO AND AUDIO
- 52.10. STRATEGY POINT: GIVE TO GET
- 52.11. LAST, ASK FOR THE SALE
- 52.12. SUMMARY
- 53. Making a Business from Social Media
- 54. Make Your Blog Design Work for You
- 55. Social Media Starter Moves for Real Estate
- 56. How Do Realtors Demonstrate Community?
- 57. Social Media Starter Moves for Entertainers
- 58. Social Media Starter Moves for Entrepreneurs
- 59. Customer Service Needs New Channels . . . or Does It?
- 60. What I Want a Social Media Expert to Know
- 61. On Managing a Community
- 62. Make Your LinkedIn Profile Work for You
- 63. Develop a Strong Personal Brand Online: Part 1
- 64. Develop a Strong Personal Brand Online: Part 2
- 65. 100 Personal Branding Tactics Using Social Media
- 66. Blog Topics for Business-to-Business Customers
- 67. Starting a Social Media Strategy
- 68. Social Media Strategy: The Planning Stage
- 69. Social Media Strategy: Aligning Goals and Measurements
- 70. Writing E-Mail That Gets Answered
- 71. Where I Learn Even More
- 72. What Do You Think People Want from Your Site
- 73. Musicians Play for Tips: The Importance of Comments
- 74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing
- 75. Should Hotels Have Social Networks?
- 76. Essential Skills of a Community Manager
- 77. 50 Steps to Establishing a Consistent Social Media Practice
- 78. How to Reach and Influence Prospects
- 79. How Content Marketing Will Shake the Tree
- 80. Write Your LinkedIn Profile for Your Future
- 81. Consider a Marketing Funnel
- 82. Content Networks and Storefronts
- 83. How to Do More with Less Time
- 84. Creating Honest Content Marketing
- 85. How I Do It
- 86. What I Want PR and Marketing Professionals to Know
- 87. Best Social Media Advice from chrisbrogan.com
A great friend of mine mentioned that all my social media stuff was great but that he was frustrated because a lot of his constituency wasn't particularly connected to the Net and didn't really use computers too often. It came to me pretty quickly that computers really aren't a hard-and-fast requirement for attempting to get the same results I often preach about. In fact, it kind of opened my own eyes, too.
| Social Networking Online to Offline |
| Online: Status message, as in Twitter or Facebook. |
| Offline: Quick phone call to see whether someone's going to be at an event. |
| Online: Blog post. |
| Offline: Letter or newsletter. |
| Online: Friending. |
| Offline: Meeting new people at networking events. |
| Social Media Online to Offline |
| Online: Flickr. |
| Offline: Mail some photos to people. |
| Online: Podcasts. |
| Offline: Mail them a CD. |
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