Dedication Page
by Avinash Kohirkar, Matthew Ganis
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
- About This E-Book
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Foreword
- Preface: Mining for Gold (or Digging in the Mud)
- Acknowledgments
- About the Authors
- Part I: Data Identification
- 1. Looking for Data in all the Right Places
- 2. Separating the Wheat from the Chaff
- 3. Whose Comments Are We Interested In?
- 4. Timing Is Everything
- 5. Social Data: Where and Why
- Part II: Data Analysis
- 6. The Right Tool for the Right Job
- 7. Reading Tea Leaves: Discovering Themes, Topics, or Trends
- 8. Fishing in a Fast-Flowing River
- 9. If You Don’t Know What You Want, You Just May Find It: Ad Hoc Analysis
- 10. Rivers Run Deep: Deep Analysis
- 11. The Enterprise Social Network
- Part III: Information Interpretation
- Appendices
- Index
- Code Snippets
To the Ganis Gang—Always and Forever
—Matt Ganis
I dedicate this book to my mother, a person who has given me so much
and who at age 80 is still one of the most inquisitive persons I know!
—Avinash Kohirkar
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