INDEX
A   audio news releases (ANRs), 141-42
 
abundance, cycle of, 29-31   audio/video, 115
accounting, 128-29

See also videos
 
accreditation, 202   author escorts, 109-11
adrenalin, 22-23
  authors, 23, 25, 166-67
advances, 117, 172
agents, literary, 171-72
agreement, letters of, 51-52   B
Alessandra, Tony, 25-26   back-of-the-room sales, 108-11
Alexander, Julie, 89   banners, 108-09
Allen, Lorri, 34-36, 97, 99, 136-39   Beach, Natasha, 212-13
almost famous, 195   Bendorf, Robi, 158-60
ambassadors, 156   biographies, web pages for, 91
ANRs (audio news releases), 141-42   Biro, Brian, 88
  Bliss, Chris, 61
arrogance, in question responses, 161-62   blogs, 82, 93-94, 96-98
  body language, 161
assessments, on motivations, 4-15, 22   bonus buys, 108-09
  books
assistants, 109-11  

advances for, 117, 172
associations, 205-7  

agents for, 171-72
attention grabbers, 146  

benefits of, 152
attitudes, 5-9, 156-57  

compilation publishing of, 176-77
attorneys, 128-29
audiences, 1-2, 99, 105-7, 197-198, 212-13  

press releases for, 133-35
 

promotion of, 169
books (continued)   Certified Speaking Professional

proposals for, 169-70

   (CSP), 206

publication of, 23

   character players, 58

royalties from, 112-13, 117

   clients, relationships with, 50-51

self-publishing of, 114, 167-69, 173-76

   CMI Speaker Management, 189
  coaches, 136-40

traditional publishing of, 113-14, 167-69, 172-73

   coaching, 119-20
  cocktail hours, 162

vanity publishing of, 173

   cold calls, vi
boredom, 23   colloquialisms, 161
Boren, Richard, 37   comedians, 59, 60-62
brands, 146, 147   commissions, speaker bureaus
breakout session speakers, 58   and, 182
Bruce, Debra, 209-10   communications, strategies for,
business   49-50

advice on, 159-60

   companions, 155

of almost famous, 195

   competition, 28-29

etiquette for, 157-62

   compilation publishing, 176-77

focus on, 206-7

hardships in, 28-29

   See also publishing; self-

of independent contractors, 59,62

  

publishing; traditional
 

publishing

laws and, 128-29

   concurrent presenters, 58

models for, 35

   confidence, assessment of, 9-11

passion for, 220-21

   contacts, web pages for, 92

scopes for, 160

   contests, 183, 188

of speaking, 36-37, 54-56

   continuing education
  accreditation, 202
C   contracts, 49-50, 187-88
calculators, 112   copyright, 128
calling, xi, 35   CPAs (certified public
cardinal rules, 216-17   accountants), 128-29
careers, vii-viii, ix-x, 21, 24-25   creativity, 77-79
cash boxes, 111   credibility, 106, 146
Cashen, Christine, 87   credit cards, 111
CDs, 115   CSP (Certified Speaking
celebrity rock star speakers, 71-73   Professional), 206
  Culberson, Ron, 61
cell phones, 217   culture, 152-54, 156-62
certified public accountants   customs, 161
(CPAs), 128-29   cycle of abundance, 29-31
  FlowMotion, 116
D
  Flying Wallendas, 222
design, of websites, 94   four-step plan for success, xi-xii
dinner speakers, 57
  freebies, 93, 108-09
discounts, 65-67   Frey, Suzanne, 208-09
distance learning programs,113-14
  fun, 22-23
  Futch, Ken, 62
driven have-to-be speakers, 69-70
  G
Durkin, Tim, 86
DVDs, 115   Garrett, Betty, 80-81, 84-89, 139-40, 185-86
E   genders, 162
  general session presenters, 58
e-commerce, 118-19   gifts, 162
ego, assessment of, 5-9   Glenn, Sam, 86
e-learning, 113   goals, for careers, vii-viii
emcees, 57   gonnabe speakers, 68-69
encouragement, assessment of,11-12   Gore, Amanda, 85
  government speaking, web pages for, 91-92
endorphins, 22-23
endorsements, 104-5   green-screen technology, 116
energy, 216-17   GSI (Garrett Speakers
enhancers, for websites, 99-100   International), 80, 139-40
Epictetus, 17
etiquette, 157-62   H
exercises, on motivations, 4-15, 22   Hansen, Mark Victor, 40, 42
  Harrell, Keith, 85
expenses, for companions, 155   Harry Walker Agency, 180
expertise, 41-43   home pages, 90
  humor, 59-62, 156-58
F
facilitation, 56-57, 211   I
failure victims, 16-17   impressions, 101, 146
fame, 195-97   income, 63-65
features news releases, 200-1   independent contractors, 59, 62
feedback, 45-46   industry, 28-29
fees, 48-49, 63-72, 155   in-house trainers, 211
financial matters, 128-29   international speaking
Finell, Jeanine, 24-25  

companions for, 155
first impressions, 101, 146  

culture and, 152-54
fliers, 119-20, 199  

fees for, 154
international speaking (continued)  

materials for, 121-28
marketing for, 152-53  

professionalism and, 77-79
tips for, 157-62  

of public seminars, 197-201
web pages for, 92, 152-53  

search engines and, 98-100
interpreters, 160  

to speaker bureaus, 180-81,182-83, 184
interviews, 91, 132-33, 135-36,143-46
 

of speaking services, v-vi
introductions, 104-5  

techniques for, 107-09
Irvin, Dale, 61  

tools for, 40, 44-50, 79
iUniverse, 174  

Training Registry, 39
  marketing managers, vi
J   Master Duplicating Corporation,116
Janal, Dan, 96-98, 143-46
jet lag, 162   masters of ceremonies (MCs), 57
  media
K  

ANRs (audio news releases),141-42
keynote speakers, 53, 63-64  

attention grabbers for, 146
 

coaches for, 136-40
L  

directories/lists for, 142-43
lawyer coaches, 209-10  

features news releases, 200-1
lawyers, 128-29  

interviews with, 143-46
learning programs, 113  

news releases for, 200-1
LeBlanc, Mark, 206-7  

press releases for, 133-35,144, 200-1
legalities, 128-29
letters of agreement, 49-50  

public relations in, 131-32
life coaching, 119-20  

SMTs (satellite media tours),141-42
limitations, 25-27
literary agents, 171-72  

sound bites and, 132-33,135-36
logistics, web pages for, 91
 

subject matter experts and,23,25,38,146
M
making-a-real-good-living-  

television and, 137-38
speaking speakers, 70-71  

VNRs (video news releases),141-42
marketing
of books, 169  

web pages for, 93
budgets for, 35   meeting planners, web pages for,92
creativity and, 77-78
fees and, 72   mentors, 221
for international travel,152-53   merchandise, 108-09
  merchant services, 111
interviews for, 91   microphones, 217
Miller, Anmarie, 211   four-part success plan, xi-xii
MindLeaders, 113   platform speakers, 56
Mixsell, Elly, 94-95   portfolio speaking career, 24-25
mobile technology, 98   postcards, 124-27
moderators, 57   PR Leads, 143-46
motivations, 4-15, 22   PR Newswire, 141-42
  preparation, 216-17
N   presentation, of products,108-09
National Speakers Association
(NSA), 26, 35, 205-7   presentations
navigation, on websites, 79   as audience-centered, 212-13
negotiations, 48   outlines for, 46-47
nervousness, 215-17   pre-event questionnaires for,217-218
news releases, 200-1
niches, 37-38, 40-44, 209-10   room set up for, 218
Nightingale-Conant, 1159/11, 28-29   templates for, 47
  press releases, 133-35, 144,200-1
NSA (National Speakers’
Association), 26, 35, 205-7   press rooms, web pages for, 92
  prestige, 106
O   prices, 48-50, 58-66, 67-72,111,154
off-the-cuff speeches, 219-220   print-on-demand, 117-18, 173
one0sheets, 121-23   producers, seminar, 197-201
online presence, 99-100   products, 90-91, 103-11,115-16
online videos, 93
optimizers, for websites, 100   professionalism, 12-15, 77-78
outlines, for speeches, 46-47   profit margins, of books, 118
  programs, 113
P   public relations, 131-32
paid sponsorships, 201-2   public speaking, origination of,53-55
paradigm shifts, 66-67
passion, 221   publishing
passive income, 103-4, 112-15   benefits of, 113, 165-66
passports, 154   compilation publishing, 176-77
PayPal, 111   purpose of, 177-78
personal profile, web pages for,91   self-publishing, 114, 167-69,173-76
personalities, 2-4, 5-9   traditional publishing,113-14, 167-69, 172-73
photos, 122, 124-26
plans   vanity publishing, 173
for backup, 27   See also books
punch-line professionals, 59   rock star platform speakers, 56
purchases, receipts for, 125   room safes, 112
  rooms, set up of, 218
Q   royalties, 112-13, 117
questionnaires, ix, 217-18
questions, 16-17, 161-62   S
  safes, 112
R   safety deposit boxes, 112
receipts, 125   sales
reporters, interviews and,143-46   back-of-the-room sales,108-11
reputations, 38, 40, 137-38   bonus buys and, 108-09
resources   cash boxes for, 112
associations, 205-7   credit cards for, 111
books, 216, 221   passive income from, 103-4,112-15
CMI Speaker Management,189
  PayPal and, 111
FlowMotion, 116   receipts for, 125
GSI (Garrett Speakers   room safes and, 112
International), 80, 139   shopping carts for, 118-19
iUniverse, 174   speaker discounts, 65-66
Master Duplicating   speaker fees, 48-49, 64-72,155,156
Corporation, 116
MindLeaders, 113   volume discounts for,65-66
Nightingale-Conant, 115
NSA (National Speakers   satellite media tours (SMTs),141-42
Association), 26, 35, 205-7
PayPal, 111   search engines, 99-100
PR Leads, 143-46   self-assessment, 5-15, 22
PR Newswire, 141-42   self-awareness, 17
Speaker Management   self-esteem, 9-11
Company, 189-90   self-motivation, 5-9
SpeakersOffice, 189   self-publishing, 114, 167-69,173-76
Toastmasters International,208-09
  seminars, 65, 197-202
Training Registry, 39   September 11, 2001, 28-29
VistaPrint, 124   shopping carts, 118-19
for writing, 171   showcases, 183, 188-89
revenue, 65-74   sick days, 25-27
reversion of rights, 114   signs, 108-09
Rizzo, Steve, 61   slang, 161
Robbins, Tony, 56   smart questions, 16-17
SMEs (subject matter experts),23,25,38,146   as marketing tool, v
  passion for, 220-21
SMTs (satellite media tours),141-42   style of, 34, 36
  volume speaking, 65-66
sound bites, 132-33, 135-36   speeches
speaker bureaus   as audience-centered, 212-13
advantages/disadvantages of,152, 179-80   outlines for, 47
  pre-event questionnaires for,217-18
commission to, 182
contests by, 184, 188   room set up for, 218
contracts with, 187-88   templates for, 47
marketing to, 180-83   titles for, 44-45
myths about, 184-86   See also specific types
resources for, 190   sponsorships, 201-2
showcases by, 184, 188-89   spontaneity, 218-20
web pages for, 92   stand-up comedians, 60-62
Speaker Management Company,189   storytellers, 36
  subject matter experts (SMEs),23,25,38,146
speaker speedback, 45-46
speakers   submissions, 170
advantages/disadvantages of,25-27   success, vii-viii, xi-xii, 29-31,65
as almost famous, 195   superstar speakers, 71
definition of, 33-34, 36   support, 11-12
as emerging, 1-2, 34-36   Swindling, Linda, 87
goals of, vii-viii, 206-7
personalities of, 2-4   T
profiles of, 55-59   takeaways, 120-23
roles of, 23, 25, 36, 38, 157,166-67   talents, 12-15
  tax laws, 128-29
types of, 55-58, 63-64,67-72   television, 137-38
  templates, for speeches, 47
value of, 64-65   testimonials, web pages for, 91
SpeakersOffice, 189   thinking, 64-65
speaking   third-party endorsements, 104-5
advantages/disadvantages of,21-28   time, for travel, 27-28
  time zones, 159
as a calling, xi, 35   titles, for speeches, 44
four cardinal rules for,216-17   Toad Suck (Arkansas), 1-2, 3
  toastmasters, 57
four-part formula for success,65   Toastmasters International,208-09
trade associations, 205-7   volume discounts, 65-66
traditional publishing, 113-14,167-69, 172-73
  W
trainers, 25-27, 56, 151-52, 159,211   Wallenda, Karl, 221-22
  wannabe speakers, 67-68
Training Registry, 39   Wassom, Julie, 40-43
trainings, xi, 1-2, 21-28, 47-49,113   weblogs, 80, 92, 95-98
  websites
translators, 160   checklist for evaluating,82-84
travel, 23, 27-28
traveling, 151-52   design of, 101
trust, 51   first impressions and, 101
  navigation on, 79
V   optimization of, 99-100
value, 48-49, 64-65   pages for, 90-94, 152-53
vanity publishing, 173   tips for, 95
See also publishing; self-   wow factor of, 80-81
publishing; traditional   why questions, 16-17
publishing   winging it, 218-20
victims of failure, 16-17   wire services, 142
video news releases (VNRs),141-42   work for hire, 117
  workshops, web pages for, 90
videos, 93, 114-15   wow factor, 80-81
virtual stores, 118-19   writing, 171
visas, 154
VistaPrint, 124   Z
VNRs (video news releases),141-42   Zeff, Joel, 88
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