Book 2

Planning for Your Business

Contents at a Glance

  1. Chapter 1: Writing a Business Plan
    1. Selling Yourself on the Importance of Business Planning
    2. The Anatomy of a Business Plan
    3. Setting Out Your Planning Objectives
    4. Identifying Your Business Plan Audiences and Key Messages
    5. Establishing Your Plan’s Time Frame
    6. Preparing for the Real World
  2. Chapter 2: Finding the Funding
    1. Starting with a Plan
    2. Tapping Friends and Family
    3. Finding an Angel
    4. Daring to Use Venture Capital
    5. Selling Stock to the Public: An IPO
    6. Finding Other Ways to Finance Growth
    7. Guarding Your Interests
  3. Chapter 3: Setting Your Franchise’s Wheels in Motion
    1. Surveying Your Options for Locale
    2. Finding Your Franchise’s Habitat
    3. Protected Areas, Exclusive Areas, and Encroachment Policies
    4. Signing the Lease
    5. Meeting Your Franchise’s Requirements
    6. Getting the Goods: Merchandise and Supplies
    7. Receiving Merchandise
    8. Maintaining Inventory
    9. Getting Good Training for Yourself and Your Management
  4. Chapter 4: Starting a Home-Based Business
    1. Looking at the Basics of Home-Based Business
    2. Examining the Good News and the Bad
    3. Taking the Home-Based Business Quiz
    4. Starting Something from Scratch
    5. Transitioning into Your Home-Based Business
  5. Chapter 5: Creating an Online Presence for Your Business
    1. Feng Shui-ing Your Website
    2. Creating Content That Attracts Customers
    3. Nip and Tuck: Establishing a Visual Identity
    4. Inviting Comments from Customers
    5. Moving from Website to Web Presence
  6. Chapter 6: Starting with the Right Legal Structure
    1. Introducing the Legal Business Classifications
    2. Going It Alone: The Sole Proprietorship
    3. Choosing a Partner: The Partnership
    4. Going for the Gold: The Corporation
    5. Offering Flexibility: The S Corporation, the LLC, and the Nonprofit Corporation
    6. Benchmarking Your Best Choice
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