Appendix A. Frequently Asked Questions

This section provides some possible answers to questions regarding the development and implementation of staffing strategies.

Q1:What makes staffing “strategic” in the first place? Isn’t staffing just a process for filling vacancies?
Staffing is much more than a reactive process used to fill existing vacancies or the internal equivalent of external recruiting. Strategic staffing is really a proactive planning discipline, just as strategic planning is. It allows you to anticipate, and thus meet, your staffing needs. First, strategic staffing allows you to define the numbers and types of individuals that will really be needed to implement your business strategies and plans. Next, a staffing strategy creates a long-term context that you can use to ensure that your short-term staffing actions are both effective and efficient. Without well-defined needs and that long-term context, you can never be certain that the short-term staffing decisions that you make are those that are most effective for your organization.
Q2:I’ve just been charged with developing a companywide strategic staffing process. Potentially, this seems to be an example of what you say I should not do. How should I proceed?
First and foremost, make sure that what you end up doing will satisfy the managers who gave you this assignment. If they are asking you to create a one-size-fits-all process, try to change their minds. Change the focus of the request from creating a process to providing a solution, addressing an issue, or answering a question. Convince them that it would be more valuable (and more helpful to your clients) to create a flexible process that actually defines specific required staffing actions than it would be to create a standard process that may have little positive impact. If resources are limited, show them that it would be better to solve one problem completely than to provide a process that may (or may not) address multiple issues (use the approach A versus approach B argument that was provided in Chapter 11). Next, try to show them that different staffing issues need different planning parameters (remember the information technology and management depth example described in Chapter 4), and thus that a standardized process would be ineffective. If they are still looking for a common approach, share with them the concept of “workforce planning at 30,000 feet” (Chapter 6) and convince them that this approach provides enough of a uniform approach to meet the corporatewide mandate while still allowing for the focus and flexibility that will permit managers to address the staffing issues that they find to be most critical. Finally, if all else fails, do what they ask, but also do what you think is more effective. Share with your managers the results of both approaches, and describe why your alternative approach is more effective.
Q3:My managers don’t seem to see the value of strategic staffing. They seem to constantly deal with the urgent, not necessarily the important. They operate with a short-term perspective and don’t seem to be interested in avoiding longer-term problems. What should I do?
Most managers are measured and rewarded for achieving relatively short-term goals and objectives, so it is no surprise that they are less interested in longer-term planning. Remember the objective of strategic staffing as defined in Chapter 2 of this book—that it provides a longer-term context within which more effective near-term decisions can be made. Position strategic staffing to your managers as a way of better managing their current situations and helping them avoid problems that may occur on their watch. Do not try to sell the process only as a way of predicting and addressing long-term issues. It’s unlikely that managers will care much about that. Chapter 14 includes many suggestions for getting managers to engage in, buy into, and be involved in the strategic staffing process.
Q4:I understand the value of the focused approach described in this book, but other human resource staff believe that strategic staffing/workforce planning is something that needs to be applied everywhere. This difference of opinion is preventing any action on the development and implementation of a workforce planning process. What should I do?
Again, start by trying to win them over. Try to get these people to see the benefit of implementing a process that yields real results. Use the arguments raised in Chapters 3 and 4 as a guide.

If that does not work, try to at least get the opportunity to implement the process on a limited basis (e.g., to address one staffing issue that you all agree is critical). Use that example to demonstrate what an effective process looks like and show them the realistic, implementable plans that result.

If this approach is falling on deaf ears, do a bit of an end run. Find a line manager who is facing a critical staffing issue and pitch the process to that person. Get that manager to want to implement workforce planning. That will make it difficult for other HR staff to say no. Make sure that you involve that manager’s HR business partner, but do it in a way that allows you the opportunity to discuss the issue and present the process to the manager with the issue—don’t try to “dress up” the business partner to meet with the manager in your stead.

One last point on this subject: Not too long ago, I was hired by the head of strategic planning to implement an effective workforce planning process for his organization. The “work team” included that manager, the heads of each of the operating divisions of the company, and the most senior HR person. The businesspeople on the team loved my focused approach. The HR representative was convinced that it would not work and tried to get the team to implement a traditional, one-size-fits-all process. When she was unable to do that, she left the team, sure that the project would fail. It turned out to be one of the most effective projects of my career.

Q5:HR staff at my company are convinced that strategic staffing/workforce planning is something that is needed—so much so that they want to implement it everywhere all at once. Is this a good idea?
In a word—no! There may be no worse way to implement workforce planning than on an organization-wide, all at once basis. Remember, the objective here is to identify and address critical staffing issues, not just roll out a capability. While many HR organizations might have the resources to develop and launch a workforce planning process, few of them have the staff that would be needed to work with line managers to implement that process fully (e.g., actually identify staffing issues, develop staffing strategies, and define specific staffing plans). Instead of trying to implement the process everywhere at one time, follow approach B (as described in Chapter 11) and address one issue at a time.

One other caution: While it might be possible, it may not be a good idea to make a big announcement regarding the implementation of a new approach to workforce planning and then roll out that process on an issue-by-issue basis (as I recommend). The announcement will create far more demand for workforce planning (and related HR staff support) than you will be able to handle. You might consider not making a general announcement at all. Instead, build a workforce planning capability and share it with individual line managers who are facing critical staffing issues to which workforce planning applies—on a case-by-case basis. I sometimes tell clients to think about the creation of a workforce planning capability as if it were a “skunk works” during World War II. For example, the best bombsights were invented, designed, and prototyped by small teams working out of individual garages. When the product was perfected, production was transferred to a larger manufacturing facility and the new product was installed on new bombers as they rolled off the line. There was no big announcement—just a new, very effective capability that was developed in secret and rolled out on an as-needed basis. Sound familiar?

Q6:My HR peers seem to take a functional perspective—they prefer to operate within the functional “silos” that they are familiar with. How can I get them to work together, in concert with workforce planning, to address complex staffing issues?
Many HR staff “grew up” within a particular function and are indeed more comfortable operating within that single function (e.g., recruiting or development). Yet the strategic staffing process almost always identifies critical staffing issues that are cross-functional in nature. As a result, implementation of staffing strategies requires that HR staff work together as a cross-functional team to address these cross-functional staffing issues. To make your point with these staff, identify one or two staffing issues that require cross-functional solutions (i.e., those where the solution obviously requires a combination of recruiting, deployment, promotion, and development). Get them to see (and agree) that no one HR function can fully address that issue on its own. Form cross-functional work teams (teams that specifically cross functional, and perhaps organization, lines) and charge those teams with addressing these multifunctional issues. Hold each team accountable for developing and implementing the multifunctional solutions to those critical staffing issues.
Q7:My managers are keen on measuring the value and contribution of programs and processes. How can we demonstrate the value of strategic staffing? What measures can we use to document why we are better off using it?
As described in Chapter 23, it is important to address both efficiency (i.e., “doing the job right,” as Peter Drucker would say) and effectiveness (what Drucker defines as “doing the right job”). Simply stated, anything that measures time, speed, cost, or volume measures efficiency. Thus, most typical measures of staffing are efficiency measures (e.g., time to fill, cost per hire, and number of openings filled). On the development side, typical efficiency measures include number of training hours per employee, number of employees trained, and cost per training day. However, none of these are measures of effectiveness. All of these efficiency measures ignore quality. It does you no good to hire someone who is not qualified or who leaves soon after joining the organization. Similarly, it does not matter how quickly or cheaply you are training people if you are providing them with the wrong skills. One of the real benefits of identifying staffing issues is that you have a built-in measure of effectiveness. Simply stated, your staffing practices are effective to the extent that they eliminate the staffing gaps and surpluses that you identified. Remember that it is important to measure both effectiveness and efficiency.
Q8:My management team thinks that because of its importance, strategic staffing should be done for all units of my company, using the same format. How can I get management to consider the more targeted approach you suggest?
This question is similar to the previous one-size-fits-all question. Don’t fall into this trap. First, make sure that your managers know that it will take a fair amount of work to create effective staffing strategies, especially if you work at the level of detail needed to prepare action-oriented staffing plans. Next, convince your managers that it’s not really necessary (or feasible) to develop staffing strategies for all jobs. Position strategic staffing as a powerful tool that needs to be applied selectively, where it will have the most value. Remember to focus on only those jobs where the company needs time to react or where it needs to be proactive. If this argument doesn’t work, look at your available resources. You probably don’t have the time and horsepower you would need if you were to implement a complete strategic staffing process everywhere. Since you don’t, get management to prioritize and identify those job categories that should be addressed first.

As for the one-size-fits-all approach, convince the management team that various job categories require different planning parameters and thus different models. Again, use the IT versus management depth example in Chapter 4. That example demonstrates that at least the planning horizon (if not other planning parameters) for those two staffing issues needs to be different. Also, consider implementing a version of “workforce planning at 30,000 feet” (see Chapter 6) on an organization-wide basis, thus giving managers the flexibility they need to identify critical staffing issues and develop staffing strategies and plans at a level of detail that makes sense to them.

Q9:My business plans already have a staffing component, including headcount projections. Why can’t I just use those?
You can, and perhaps you should—but only if that information is reasoned and insightful. Often, those numbers are based on the headcounts that the finance function will allow (as opposed to the staffing levels that are really needed). In other cases, staffing projections are based on unrealistic management guesses or assumptions that are probably not very useful. In almost no case does the staffing information included in a business plan say anything about the skills and capabilities that will be needed. Use the concepts discussed in Chapter 7 to develop your own projections of staffing requirements. Review the section of Chapter 12 that describes the two-way arrows that connect business planning and staffing planning (in both the long and the short term). That section provides some ideas on how to position what you think is required (the right-to-left arrows) with the headcounts that finance thinks should be provided (the left-to-right arrows). Compare and contrast your staffing projections with these numbers. Present a logical argument that your projections are better or more realistic, not just that the numbers in the plan are “wrong.” Don’t forget to add in the information on required skills and capabilities. Changing skills requirements are critical issues in their own right. They often affect required staffing levels and are never even identified in most headcount planning or headcount allocation processes.
Q10:I understand that strategic staffing is important, but right now I’m too busy addressing short-term needs like recruiting to fill immediate openings. What should I do?
It might just be that the reason you are in such a predicament is that you did not create staffing strategies in the past! The lack of that long-term context will make it difficult (if not impossible) for you to make effective staffing decisions in the near term. It’s easy for me to say (and hard for you to do), but you really should take the time to create staffing strategies, even if only for your most critical positions. Not only will that ensure that the short-term staffing actions you create are most effective, but it will probably also reduce the time and effort that creating those plans requires.
Q11:How can the strategic staffing process support the development and implementation of diversity initiatives?
Not only can strategic staffing support diversity planning, but it may be a mandatory component of diversity planning. Many organizations set somewhat arbitrary goals for diversity and create a separate set of staffing and development plans aimed at achieving those goals. Diversity planning works most effectively when it is an integral part of the strategic staffing process, not when it is simply an add-on. Use the process to define the number of staffing gaps (“opportunities”) that will occur, then use these opportunities to increase diversity. As part of your ongoing strategic staffing efforts, specifically define the number of openings that you expect will occur in each category in which you are trying to increase diversity. Then determine how best to allocate these opportunities to various types of employees to achieve your diversity objectives (e.g., reserving 50 percent of the opportunities in a particular category for diversity candidates). Remember to look at diversity across all your planning periods, not simply the current one. It is quite likely that diversity goals can be met only in the long term.

You can also use strategic staffing to define your diversity goals initially or to ensure that any goals that you have already set are realistic (i.e., that they can actually be attained within the time horizons that were set). Again, use your staffing model to determine the number of openings (opportunities) that are expected in each planning period. When you are setting goals for the first time, determine how many of those opportunities can realistically be allocated to diversity candidates and then calculate a target that reflects this number (e.g., the new ratio of diversity candidates to total incumbents). Calculate the representation that would result if you were to allocate the maximum number of anticipated opportunities to diversity candidates. Compare this number to the goal that exists. In many cases, diversity goals that have been set outside the staffing process cannot be met—even if every anticipated opportunity is allocated to a diversity candidate. If your stated goals exceed the number you just calculated, you will need to either define a more aggressive approach (e.g., adding positions for diversity purposes) or reduce your diversity objectives to levels that are realistically attainable.

Q12:I work for a small organization (or I am considering developing staffing strategies for a smaller unit of a large organization). Can I still use the type of staffing strategies and plans that you describe? Wouldn’t I need a large number of employees in the models to make them work properly?
Actually, staffing models can be built for and applied to all populations, including smaller ones. The law of large numbers applies when you want to draw conclusions about a population as a whole even though you have looked at only a small sample. That is not what you are doing when you implement strategic staffing. You are not trying to infer anything. You are not looking at some subset of staffing actions and trying to draw conclusions about all staffing actions. Instead, you are trying to describe what the results will be if your planning assumptions occur. When implementing workforce planning, you are actually accounting for each and every kind of staffing action that you think will occur—you are not trying to infer anything. Instead, you are using the process to describe individual required staffing actions. The reliance on being descriptive—and the complete lack of any inferences—means that the law of large numbers just does not apply. The number of staff included in the model in no way affects the usefulness of your results. Consequently, the strategic staffing process described in this book applies equally well whether the number of positions and staff is large or small.

There is one component of the process in which the law of large numbers may apply, however. When you estimate voluntary turnover, you typically forecast a rate and apply that rate to the population in question. For example, if a job category includes 40 staff and the turnover rate is 5 percent, you would probably estimate that 2 staff would leave voluntarily during the period (i.e., 0.05 times 40 equals 2). But what if there were only 4 staff in that category? How would you account for a loss of just two-tenths of a person (i.e., 0.05 times 4 equals 0.2)? In cases like these, where the population in any cell of your model is small, voluntary turnover rates won’t apply and different assumptions regarding turnover must be made.

Q13:My managers embrace the qualitative staffing analysis that you suggest, but they are resisting the implementation of the quantitative part (e.g., the detailed staffing models). What should I do?
First of all, make sure that you at least continue to do just what you are doing. Having managers analyze and address staffing needs from a qualitative perspective (e.g., defining and addressing capabilities gaps) is better than doing no strategic staffing at all. Try building on that foundation.

First, try to identify the root cause of their resistance. Some managers feel that quantitative models are solely tactical and should not be part of a strategic approach. Others may resist implementing the quantitative component of the planning process just so that they cannot be held accountable for meeting or not meeting their staffing goals. This is a difficult issue to address. It is unlikely that you will be successful if you confront the managers who feel this way; instead, emphasize all the positive reasons why strategic staffing must be both qualitative and quantitative in nature.

Show these managers that it is extremely difficult to implement plans that are solely qualitative in nature. Qualitative plans lack scope, and without some measure of scope, the best solution cannot be defined. If there is a skills gap, for example, the best solution if there were 5 anticipated openings would clearly be different from the best solution if there were 500 such openings. Chapter 19 expands on this thought.

Another reason to include a quantitative component is so that progress can be measured. Suppose that your organization needs more people (with qualitative plans, we can be no more specific than that) in quality engineering, and we hire five such people. How well are we doing in meeting our need? Clearly, it is impossible to tell. Defining staffing needs in quantitative terms allows you to determine just how much progress you are actually making. Hiring five when you need six in total tells one story; hiring five when you need a hundred tells an entirely different story.

There is one last reason for including quantitative analysis in your strategic staffing process. Ironically, this reason tends to be one of the major impediments to implementing a quantitative approach. Defining needs in quantitative terms and evaluating progress against those goals allows you to hold managers specifically accountable for meeting staffing needs and implementing staffing plans. Without quantitative measures, it will be impossible to do this. In some (hopefully rare) cases, managers will realize this.

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