BEING MORE PRODUCTIVE
WHY THE ANSWER IS NOT 16-HOUR DAYS

We’re all becoming busier. Do you find that:

  • You’re always pressed for time?
  • There never seem to be enough hours in the day?
  • You wake up in the morning feeling a great load on you of all the things you have to do that day?
  • You are stressed in work because of overload?
  • You think you’ve never done enough?

Imagine waking up in the morning and instead of feeling a great weight on you, asking yourself: what things do I need to put into this empty day?

Rather than stressing about how much you need to pack into the day ahead, imagine asking what actually needs to be done and why? Why do you think a certain thing is so important? If you can’t come up with a good enough answer, are you going to do it anyway? And if so, why? Why would you do that?

There’s an exercise I do on my training courses where I get people to figure out how much work they have to do and how much time they have available to do it. Ten or fifteen years ago it would have been really unusual to find somebody who was 100% overloaded. (Pause and think about this for a moment – 100% overloaded means doing the work of two people.) These days, the same exercise yields about half the people on the course being 100% or more overloaded. And this situation is not getting better.

Faced with workloads like this, how can people be productive? It seems to me that people adopt two strategies to deal with this situation. Let’s look at them in turn.

Time management

The first thing people say is, ‘Ah ha, it’s a time management problem’. So they go on a course or buy a book – and then more often than not, fall back into their old ways.

If you go on a time management course or read a time management book and do what it says and, then sure, you will get more done. But you won’t have solved the problem of having too much to do and not enough time to do it. That is not the problem that time management courses and books solve. So when people say, ‘I fell back into my old ways’, that’s not what happened. It was just that the problem of too much to do and not enough time to do it hadn’t gone away.

So when time management doesn’t work, the next thing people try is to work crazy hours.

Working crazy hours

Now I can only assume that if somebody works crazy hours, they believe – though they may not have actually rationalized it like this – that if they work long enough hours, they will get everything done.

And I can only say that if you believe that, then you’re nuts. You could work all the hours you were given and not get everything done. You could be granted several lifetimes and not get everything done.

It’s also worth saying that working long hours for sustained periods of time is completely unproductive as the following table shows.

Endless long hours Normal working hours
Got all the time in the world – ‘If I don’t get it done today, there’s always tomorrow’ Have to get certain things done today
No life outside work A life outside work
Often no clear goal or plan other than to work long hours Very clear goal and a plan to get there
No differentiation between important and unimportant things – ‘I’ll get to it eventually’ Focus on the important things
Constant time wasting Very little time wasting
Physically unhealthy Physically healthy
A sense of trying to clear a vast mountain of stuff A sense of definite and consistent progress towards an end goal
Potentially very stressful Low stress

But there is a solution to being more productive. And – bizarrely – that solution is instead of trying to do more, we should be trying to do less.

Now in some ways, this is a very radical idea. But in other ways it’s not radical at all. Since – clearly – some things will never be done, it’s just a question of who decides. You can let Fate decide – by which I mean a combination of the culture of the organization in which you work, your own culture, your boss’s personality, the guilt you feel when leaving on time, random things that happen during the day and a whole bunch of others factors – or you can decide. All I’m proposing here is that you decide.

Do less

Here’s how to do it. (I know there are issues here about who can make these decisions but for the moment, you make them. You decide. Then, we’ll talk about who else has to get involved.)

  1. Make a list of everything you have to do in work.
  2. Now divide the list into the things that are wildly important and the things that aren’t. And no, not everything is ‘wildly’ important:
    1. First, you decide – as though the decision rested completely with you.
    2. It doesn’t, of course – so now check it with whoever you have to check it with – most likely your boss.
    3. Finally, if there are things on your list that your boss thinks are important but you’re not convinced, then test your theory. Don’t do them and see what happens. (I’m quite serious about this.) You’ll soon find out! There’s some more detail on each of these below.
  3. For the things that are wildly important, prioritize them. Do this by taking the list and asking, ‘If I could only do one thing, what would it be?’ This becomes your #1 priority. Now take the remaining list and ask the question again – ‘If I could only do one thing, what would it be?’ This is your #2 priority. Keep doing this until the list is prioritized.
  4. For the things that are not wildly important, ignore them. Don’t do them. Ever.

Keep it going

If you like the sound of this idea, then you could start tomorrow – behaving as though this were true. But here’s how to keep it going long-term and make it part of the way you work. There are five things you can do.

1 Get buy-in

You’re probably going to have to get buy-in from other people, most notably from your boss. The way to do it is to use the inescapable logic of this chapter and a few facts. You need to show your boss how overloaded you are. Email me and I’ll send you a fill-in-the-blanks spreadsheet for doing exactly that. Now go to your boss and show him these numbers. Explain that with this level of overload, the dead hand of Fate will be operating:

  • Some things won’t get done at all.
  • Some things will be delayed or run late.
  • You’ll work longer hours which will just reduce your productivity.
  • And – with the best will in the world – some things will be done less than well or incompletely.

Then propose the solution. Why don’t we (you and I, boss) decide what’s going to be done rather than letting Fate decide?

2 Make sure the things you have to do are measurable – not vague

You need to make sure that everything in your ‘Wildly Important’ list is measureable. For example, ‘Reach a sales target of €/£/$ 35K per month’ is measureable; ‘Increase sales’ is not. Do this by agreeing with your boss what the measures are going to be.

One you’ve done this, you’ve got a deal – ‘The Deal’.

3 Live the deal

If something comes to you and it’s one of your wildly important things, give it time, energy, commitment, knowledge, experience, passion, love, even – all that good stuff you’re capable of.

If something comes to you that’s not wildly important, don’t do it. Why on earth would you? It doesn’t contribute towards your measured goal. It therefore has no real value and should not be done.

If your boss (or anyone else) complains about this, say, ‘We had a deal’. (The deal can be renegotiated but once it’s agreed, then you – and your boss – have to live the deal. You need to be a bit hard assed about this, if necessary. Your boss will very quickly toe the line.)

4 Test the deal

In some ways, the most cunning bit of all of this. It’s especially for those people who thought that everything they do is wildly important.

There will be things on your ‘Wildly Important’ list which could never possibly end up on the not-wildly-important side. But there may be some things that you’re not convinced about. These are the things near the bottom of your ‘Wildly Important’ priority list. Your boss says they’re important but you’re not sure they are.

So you’re going to test them. How will you do this? Simple. Don’t do them and see what happens.

One of two things will happen. Either the sky will fall – because the thing was wildly important after all – or it won’t. If the sky falls, you have your answer. But if the sky doesn’t fall, then first of all, you’ve saved a little piece of your precious time. But now, more importantly, you’ve set a precedent. If this thing wasn’t done once, it could not be done again. And over time, something which supposedly was wildly important could end up on the not-wildly-important side.

I’ve come across countless examples of this.

For instance, I’ve had many, many people tell me about meetings they stopped going to and nothing bad happened as a result.

And people who found a better, more streamlined way to do something that replaced an established, clunky way. The more streamlined way stayed on their ‘Wildly Important’ list and the more clunky one was consigned to the not-wildly-important side.

5 Say ‘no’ nicely

When something comes to you that’s not wildly important, it will continue to torment you unless you say ‘no’ nicely to it.

It’s easy to find ways to say ‘no’ nicely. Sit down for 10 minutes and you could come up with at least 10. (Try it.) Get with a friend or loved one, pour yourselves a glass of wine or a beer, and you could come up with 10 more – 5 that you could use in work and 5 in your domestic life. (Try that – it can be a blast.) In my book, The Power of Doing Less5 there’s a whole chapter on saying ‘no’ nicely.

In conclusion, it’s possible to be more productive but paradoxically the thing is not to do more. That’s a mug’s game that you have no chance of winning.

Try doing less for a while and see how you go. Decide what you’re going to invest your previous time into and what you’re not. Don’t let outside forces do it for you. When faced with a ‘why should I put my time into this?’ decision, if you can’t come up with a good enough answer, then you need to pass on it.

Finally, here are a pair of quotes from Tim Ferriss, author of the hugely successful The 4-Hour Work Week.6

Really take the two of these on board and they would transform your life.

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