Foreword

When I was asked to write the foreword to this book, I could hardly contain my enthusiasm. Not only was I already immersed in the subject-matter by virtue of my job, but I also saw an opportunity to summarise the last few years of acute observation and learning on a topic that is corporate sustainability.

Succeed or Sink is a unique book which provides an Asian perspective on how big and small corporate houses responded to the post-2008 global financial crisis with a broad and integrated approach towards business (3Ps). This book holds the precise nerve of the corporate sector and provides a ready-made guide of benchmark practices to be followed by corporate sectors during downturn.

I must appreciate the efforts of the authors and their extensive work on case studies pertaining to research, findings, analysis, results, conclusions, implications and guidance concerning the recent developments in the corporate world across South East Asia.

If you’re a business leader, a policy-maker, or a strategist, then this is the perfect success mantra for you on how to keep your business sustainable.