About the Author

Tom Greenwood is the cofounder of the London agency Wholegrain Digital, a Certified B Corp, and a specialist in web performance and sustainability. Tom created the first online guide to sustainable product design in 2004 and won the UK government’s Business Leader of Tomorrow Award for his forward-thinking approach to business and sustainability. He is known for writing and speaking about how business, design, and web technology can be part of the solution to environmental issues and was lead author of the Sustainable Web Manifesto. He is also editor of the monthly green web newsletter, Curiously Green.

In his spare time, he has an unhealthy obsession with natural wellness, and enjoys running barefoot around the woods, jumping in the sea, and feasting on whole foods.