1. The Evolution of HR and Talent Management 3.0.
1.1. Key elements in the process of attracting and selecting talent
Generation gaps: Baby Boomers, Generation X, Generation Y, Generation Z
What should organisations offer to attract and retain Generation Y members?
The evolution of recruitment methods
The evolution of HR activities
The new role of HR professional 3.0
1.2. Development of the internet and new technologies
Evolution of communications media: Too much information?
Evolution of Web 1.0, Web 2.0, Web 3.0 and IoT.
The theory of the six degrees of separation
The Pareto Principle and Mind maps
2. New Technologies in International Talent Search
2.1. Categories of social networks: generalist, professional, vertical
Registering and creating a profile on LinkedIn
Communicating and creating a network of contacts on LinkedIn
Main advantages of professional social networks
Most common uses in attracting talent:
Direct search for a candidate in LinkedIn
How can a candidate find a job offer on LinkedIn?
How does a company publish a job offer on LinkedIn?
How do you create a group on LinkedIn?
How do you become a member of a group on LinkedIn?
How do you find a company group on LinkedIn?
The profile of a LinkedIn company
How does a company add to, or personalise, its profile?
The most common use of Facebook by human resources professionals
How to create a Facebook Careers Page
2.5. Microblogging networks: Twitter
Most common uses in attracting and selecting talent
What does following someone on Twitter mean?
How do you search for someone on Twitter?
What is sending a direct message?
Twitter accounts related to employment
Recommendations on the use of Twitter for human resources professionals
2.6. Vertical or specialist social networks
2.8. Tools and applications 2.0 and 3.0
The candidate’s CV or personal profile
Key elements in a professional profile: personal branding
Recommendations for an effective job search on LinkedIn
Recommendations for an effective job search on Twitter
Recommendations for managing a personal blog
2.0 platforms for professional profiles for candidates: CV online
Most common errors in social networks to avoid by candidates:
Most common errors committed by candidates in job interviews:
Is there such a thing as addiction to social networks?
New professions of the future arising from the 3.0 environment
4. Talent Search Strategy: Recruitment Plan 3.0. Legal Aspects
Identifying the profiles of the candidates
Defining potential candidates’ keywords
Return on investment (ROI) in social media
What are the metrics to measure ROI in social media?
Recommendations on the creation and development of HR strategy 3.0:
Advantages of the use of social networks in the business of attracting and recruiting talent:
Possible objections to 3.0 recruiting: How can business be persuaded of this change of mentality?
Most common errors in social networks for employers to avoid
Providers of recruitment services
4.2. Legal aspects: Policies for the use of social networks in companies
5. International HR Trends. Mobile Recruiting. Big Data. The Future of Work
5.1. Trends in social media at the international level