Foreword

Beware, this book will most probably change your future in a positive and powerful way!

For decades, men both wise and experienced have announced that critical talent is becoming scarcer by the day. Identifying the right talents, recruiting them, developing and rewarding them, while retaining the best ones has been a challenge that deserves all our attention. And yet, many companies and HR departments treat recruitment as a modular process that is not part of a talent strategy that ensures the execution of the business goals of the organization.

Trends indicate that the competition for talent is not over but just about to start. BabyBoomers are retiring, new generations with different preferences are joining the workplace and markets have grown more complex, unpredictable and dynamic than ever. Mobility and technology are changing today’s talent game.

Thanks to recent technological developments and the use of collaborative tools, apps and the “always on” internet, the way we work and choose what company to work for and who to work with has changed dramatically. This has impacted both job-seekers and organizations looking for bright talent to realize their goals and objectives.

Amparo’s work has inspired me above all by her pragmatic approach when it comes to the main HR challenges of tomorrow. She provides practical solutions that will help every reader in applying best practices to lead the way when it comes to attracting and developing key talents. Her well researched book deserves its place on the shelf of every HR professional as well as any job-seeker.

Talent 3.0 also proves that our environment is changing at a pace that is beyond our imagination. When Amparo wrote the book El talento está en la red, in 2011, she rightfully thought that attracting talent through social networks was a theme worth documenting, both as a guide for HR managers and recruitment officers, and for those seeking a new job.

However, five years later, newer and more relevant information abounds so the author has gathered and included it in this new edition. In this book she puts forward the concepts and techniques described in the previous book, but adds the most recent technologies and developments used to secure a talent match.

The book is primarily written for everyone who is directly or indirectly involved in recruitment and talent attraction. At the same time, it helps job-seekers to adopt the right strategy for achieving at new challenge in the fastest and most effective way.

Wim Focquet

Academic Director, Master in HR and Talent Development,

IE Business School.

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