NOTES
Introduction
1. Inc. staff, How a Business Can Change the World, May 2011, http://www.inc.com/magazine/20110501/how-a-business-can-change-the-world.html; Tina Rosenberg, “Ethical Businesses with a Better Bottom Line,” New York Times, April 14, 2011, http://opinionator.blogs.nytimes.com/2011/04/14/ethical-businesses-with-a-better-bottom-line.
Part 1: Overview
1. Rick Alexander, “How Investors Really Feel About B Corps,” B the Change blog, May 24, 2017, https://bthechange.com/how-investors-really-feel-about-b-corps-7dcf7988a6e3.
Part 2: Benefits of Becoming a B Corp
1. Goldman Sachs, GS Sustain (June 22, 2007): 21.
2. “Millennials in the Workforce: A Work–Life Integration,” YPULSE, February 20, 2013, http://www.ypulse.com/post/view/millennials-in-the-workforce-work-life-integration; Lindsay Gellman and Rachel Feintzeig, “Social Seal of Approval Lures Talent,” Wall Street Journal, November 12, 2013, https://www.wsj.com/articles/social-seal-of-approval-lures-talent-1384304847.
3. Simon Sinek, “How Great Leaders Inspire Action,” TED video, 18:04, from TEDxPuget Sound, September 2009, https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.
4. Seth Godin, “Toward Zero Unemployment,” Seth’s Blog, March 27, 2013, http://sethgodin.typepad.com/seths_blog/2013/03/toward-zero-unemployment-.html.
5. bcorporation.net.
6. Goldman Sachs, GS Sustain, 21.
7. Jay Coen Gilbert, “Panera Bread CEO and Cofounder Ron Shaich Resigns to Join the Conscious Capitalism Movement,” Forbes, December 15, 2017, https://www.forbes.com/sites/jaycoengilbert/2017/12/13/boy-oh-boy-oh-boy-another-conscious-capitalist-joins-the-fight-against-short-termism.
8. “20 Moments from the Past 20 Years That Moved the Whole World Forward,” Fast Company, May 2, 2017, https://www.fastcompany.com/3052958/20-moments-that-matter.
9. Elizabeth Gurdus, Gap CEO Art Peck: Big Data Gives Us Major Advantages Over Competitors, CNBC, April 11, 2018, https://www.cnbc.com/2018/04/11/gap-ceo-art-peck-big-data-gives-us-major-advantages-over-competitors.html.
10. You may follow the publication at medium.com and sign up for its free weekly newsletter at bthechange.com.
11. www.lifteconomy.com/podcast.
Part 3: The B Impact Assessment
1. See bimpactassessment.net.
2. Visit bcorporation.net to view the most recent fee structure.
3. Goldman Sachs, GS Sustain (June 22, 2007): 7, 47.
4. www.livingwage.mit.edu; www.livingwageforfamilies.ca/calculator; www.livingwage.org.uk/calculation; www.globallivingwage.org.
5. “Transgender-Inclusive Benefits: Questions Employers Should Ask,” Human Rights Campaign, http://www.hrc.org/resources/transgender-inclusive-benefits-questions-employers-should-ask.
6. Hilary Rau and Joan C. Williams, “A Winning Parental Leave Policy Can Be Surprisingly Simple,” Harvard Business Review, July 28, 2017, https://hbr.org/2017/07/a-winning-parental-leave-policy-can-be-surprisingly-simple.
7. Amy Richman, Diane Burrus, Lisa Buxbaum, Laurie Shannon, and Youme Yai, Innovative Workplace Flexibility Options for Hourly Workers (Washington, DC: Corporate Voices for Working Families, 2009), 16. http://cvworkingfamilies.org/images/CVWFflexreport-FINAL.pdf.
8. Stephen Miller, “Socially Responsible Funds Popular in Mission-Driven 401(k)s,” Society for Human Resource Management, September 30, 2001, http://www.shrm.org/hrdisciplines/benefits/Articles/Pages/SRIfunds.aspx.
9. Heather Paulsen Consulting, “The Employee Benefit That Costs Employers Nothing and Provides Financial Security to Workers,” B the Change blog, May 25, 2017, https://bthechange.com/the-employee-benefit-that-costs-employers-nothing-and-provides-financial-security-to-workers-92b69b7ff18e.
10. Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us (New York: Riverhead, 2009); Amy Adkins, “What Millennials Want from Work and Life,” Gallup Workplace, May 10, 2016, http://www.gallup.com/businessjournal/191435/millennials-work-life.aspx.
11. Cited in ERC, “Complete Guide to Training and Development,” HR Insights Blog, January 30, 2014, https://www.yourerc.com/blog/post/Complete-Guide-to-Training-Development.aspx.
12. Leonard L. Berry, Ann M. Mirabito, and William B. Baun, “What’s the Hard Return on Employee Wellness Programs?,” Harvard Business Review, December 1, 2010, http://hbr.org/2010/12/whats-the-hard-return-on-employee-wellness-programs/ar/1.
13. Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman (New York: Penguin, 2006), 174.
14. Nikki Blacksmith and Jim Harter, “Majority of American Workers Not Engaged in Their Jobs,” Gallup News, October 28, 2011, http://www.gallup.com/poll/150383/Majority-American-Workers-Not-Engaged-Jobs.aspx.
15. Jim Harter and Sangeeta Agrawal, “Actively Disengaged Workers and Jobless in Equally Poor Health,” Gallup News, April 20, 2011, http://www.gallup.com/poll/147191/Actively-Disengaged-Workers-Jobless-Equally-Poor-Health.aspx; Blacksmith and Harter, “Majority of American Workers Not Engaged.”
16. https://www.lifteconomy.com.
17. Sandrine Devillard, Sandra Sancier, Charlotte Werner, Ina Maller, and Cécile Kossoff, Gender Diversity in Top Management: Moving Corporate Culture, Moving Boundaries, McKinsey & Company, November 2013, https://www.mckinsey.com/~/media/mckinsey/business%20functions/organization/our%20insights/gender%20diversity%20in%20top%20management/gender%20diversity%20in%20top%20management.ashx;Credit Suisse, Gender Diversity and Corporate Performance, August 2012, https://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=88EC32A9-83E8-EB92-9D5A40FF69E66808.
18. Kirk Snyder, “Bringing the Outsiders In,” Guardian, September 8, 2006, http://www.theguardian.com/money/2006/sep/09/gayfinance.careers.
19. Larry Fink, “Larry Fink’s Annual Letter to CEOs: A Sense of Purpose,” BlackRock, https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter.
20. 2020 Women on Boards, 2020 Gender Diversity Index: 2013 Key Findings.
21. Vivian Giang, “The Growing Business Of Detecting Unconscious Bias,” Fast Company, May 5, 2015, http://www.fastcompany.com/3045899/hit-the-ground-running/the-growing-business-of-detecting-unconscious-bias.
22. P. R. Lockhart, “Tuesday Is Black Women’s Equal Pay Day. Here’s What You Should Know About the Gap,” Vox, August 7, 2018, https://www.vox.com/identities/2018/8/7/17657416/black-womens-equal-pay-day-gender-racial-pay-gap.
23. Lawrence Mishel and Jessica Schieder, “CEO Pay Remains High Relative to the Pay of Typical Workers and High-Wage Earners,” Economic Policy Institute, July 20, 2017, https://www.epi.org/publication/ceo-pay-remains-high-relative-to-the-pay-of-typical-workers-and-high-wage-earners.
24. Steven A. Rochlin and Brenda Christoffer, Making the Business Case: Determining the Value of Corporate Community Involvement (Boston: Center for Corporate Citizenship at Boston College, 2000), https://commdev.org/userfiles/files/750_file_making_the_business_case.pdf; Michael Tuffrey, Good Companies, Better Employees (London: Corporate Citizenship Company, 2003), https://corporate-citizenship.com/wp-content/uploads/Good-companies-better-employees.pdf.
25. Visit www.onepercentfortheplanet.org for more information.
27. Cohn & Wolfe, From Transparency to Full Disclosure, October 2013, 8.
28. bimpactassessment.net.
29. www.drawdown.org/solutions.
30. www.co2analytics.com; www.tripzero.com.
31. www.3degreesinc.com; www.nativeenergy.com.
32. Brian Carr, “Commute Options Programs Increase Employee Satisfaction, Retention,” HR.com, November 3, 2011, http://www.hr.com/en/app/blog/2011/11/commute-options-programs-increase-employee-satisfa_gujwyz6m.html.
33. Carbon Disclosure Project Study 2010: The Telepresence Revolution (Carbon Disclosure Project, 2010). https://www.wwf.de/fileadmin/fm-wwf/Publikationen-PDF/Telepresence-Revolution-2010.pdf.
34. Robert Matthams, “Despite High Fuel Prices, Many Trucks Run Empty,” Christian Science Monitor, February 25, 2012, https://www.csmonitor.com/Business/2012/0225/Despite-high-fuel-prices-many-trucks-run-empty.
35. David A. Carter, Betty J. Simkins, and W. Gary Simpson, “Corporate Governance, Board Diversity, and Firm Value,” Financial Review 38 (2003): 33–53, https://www.researchgate.net/publication/4990531_Corporate_Governance_Board_Diversity_and_Firm_Value; Erica Hersh, “Why Diversity Matters: Women on Boards of Directors,” Harvard T.H. Chan School of Public Health, July 21, 2016, https://www.hsph.harvard.edu/ecpe/why-diversity-matters-women-on-boards-of-directors/.
36. www.bcorporation.net or benefitcorp.net also can provide detailed information that is relevant to your specific situation.
37. Ramit Jain, Jehanzeb Noor, Janice Pai, Parag Patel, and David Ressa, “Supplier Quality Management: A Proactive and Collaborative Approach,” McKinsey & Company, December 2012, https://www.mckinsey.com/practice-clients/operations/supplier-quality-management-a-proactive-and-collaborative-approach.
39. “NPS Pros and Cons: Why Use NPS?,” SurveyMonkey, https://www.surveymonkey.com/mp/nps-pros-cons-why-use-nps/?ut_source1=mp&ut_source2=net_promoter_score_calculation; Adam Ramshaw, “Net Promoter Score Success Stories and Case Studies,” Genroe, https://www.genroe.com/blog/net-promoter-score-success-stories-and-case-studies/984; “Net Promoter Score (NPS) Survey,” SurveyMonkey, https://www.surveymonkey.com/mp/net-promoter-score.
40. Robert Hackett, “Data Breaches Now Cost $4 Million on Average,” Fortune, June 15, 2016, http://fortune.com/2016/06/15/data-breach-cost-study-ibm.
Part 5: Conclusion
1. Robin DiAngelo, White Fragility: Why It’s So Hard for White People to Talk About Racism (Boston: Beacon, 2018), 5. Emphasis in original.
2. See bcorporation.net/inclusion; www.lifteconomy.com/newsletter.
3. Paul Hawken, 2009 commencement address, University of Portland, May 3, 2009.
4. [email protected]; [email protected].
Appendix A: Certified B Corporations and Benefit Corporations
1. Leo E. Strine, The Dangers of Denial: The Need for a Clear-Eyed Understanding of the Power and Accountability Structure Established by the Delaware General Corporation Law, University of Pennsylvania Law School Institute for Law and Economics, Research Paper no. 15-08, March 11, 2015. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2576389.