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The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
Cover
Title Page
Copyright Page
Dedication
Contents
PART I THE BIG IDEA
CHAPTER 1 Today’s True Competitive Advantage
CHAPTER 2 Two Attempts at Radical Transformation
PART II WHAT IT MEANS TO HAVE BRAINS
CHAPTER 3 The Left Hemisphere: Using Analytics
CHAPTER 4 The Right Hemisphere: Harnessing Creativity
CHAPTER 5 The Amygdala: Tapping the Power of Empathy
CHAPTER 6 The Prefrontal Cortex: Managing Risk
CHAPTER 7 The Inner Ear: Balancing Ownership and Partnership
PART III THE BRAWN COMPETENCIES
CHAPTER 8 The Spine: Logistics
CHAPTER 9 Hands: The Craft of Making Things
CHAPTER 10 Muscles: Leveraging Size and Scale
CHAPTER 11 Hand-Eye Coordination: Organizing Ecosystems
CHAPTER 12 Stamina: Surviving for the Long Run
PART IV THE POWER OF SYSTEMS LEADERSHIP
CHAPTER 13 The Systems Leader: Driving Constant Progress on Brains and Brawn
Appendix: The Systems Leader’s Notebook
Acknowledgments
Notes
Index
About the Author
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The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
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