In the early days of the Internet, you could launch a website and expect people to eventually stumble across it. Not anymore. To be successful, you need to promote your website to attract lots of potential customers to your virtual front door.

The good news is, there are many low-cost techniques you can use to spread the word to thousands or even millions of people. This part of the book gives you the basics—think of it as Web Marketing 101—and explains more than a dozen of the top traffic-generating strategies that work well for small web-based businesses.