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by Steve Slaunwhite
The Complete Idiot's Guide to Starting a Web-Based Business
Title Page
Copyright Page
Introduction
Part 1 - Getting Started
Chapter 1 - The Basics of Doing Business Online
Chapter 2 - Types of Web-Based Businesses to Start
Chapter 3 - Creating Your Game Plan
Part 2 - Casting Your Line Into the Hot Revenue Streams
Chapter 4 - Join the Information Products Revolution
Chapter 5 - The Goods on Physical Products
Chapter 6 - Making Money with Advertising and Affiliate Programs
Part 3 - Creating a Website That Sells
Chapter 7 - Playing the Domain Game
Chapter 8 - Getting Your Website Planned and Designed
Chapter 9 - Building Your Website Yourself (Or with a Little Help)
Chapter 10 - Writing Persuasive Web Copy
Chapter 11 - Selecting a Web Host and Going Live
Part 4 - Managing Your Web-Based Business
Chapter 12 - Accepting Payments Online
Chapter 13 - Delivering the Goods
Chapter 14 - Tracking Success with Website Analytics
Chapter 15 - The Business of Running an Online Business
Part 5 - Marketing Your Site
Chapter 16 - The Scoop on Traffic Generation and Conversion
Chapter 17 - Getting Found on the Search Engines
Chapter 18 - Spreading the Word with Online Articles and Publicity
Chapter 19 - Advertising Online, Offline, and On Air
Chapter 20 - Other Proven Ways to Market Your Business
Part 6 - Converting Clicks Into Customers
Chapter 21 - Proven Tactics for Boosting Conversion Rates
Chapter 22 - Building Relationships with E-mail
Chapter 23 - Increasing Sales by Working With Affiliates
Chapter 24 - Customer Service with a (Virtual) Smile
Appendix A - Glossary of Online Business Terms
Appendix B - Free (and Almost Free) Online Tools and Resources
Index
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