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by Mike Figliuolo
The Elegant Pitch
Cover Page
Title Page
Copyright Page
Acknowledgments
Contents
Introduction
1 The Communication Challenge
2 The Structured Thought Process
3 Define the Question and Create Hypotheses
4 Generate a Core Idea
5 Architecture Benefits and Approaches
6 Build an Architecture
7 Layer and Column Architectures
8 Create a Story
9 Refine Your Story
10 Go From Draft Story to Final Version
11 Identify the Required Facts
12 Prove and Disprove Hypotheses
13 Finalize the Communication
14 Deliver Your Pitch
Index
About the Author
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