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by Ian MacMillan, Rita Gunther McGrath
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty
Cover
Copyright
Dedication
Preface
CHAPTER 1: Needed: An Entrepreneurial Mindset
CHAPTER 2: Framing the Challenge
CHAPTER 3: Building Blockbuster Products and Services
CHAPTER 4: Redifferentiating Products and Services
CHAPTER 5: Disrupting the Rules of the Game
CHAPTER 6: Building Breakthrough Competences
CHAPTER 7: Selecting Your Competitive Terrain
CHAPTER 8: Assembling Your Opportunity Portfolio
CHAPTER 9: Selecting and Executing Your Entry Strategy
CHAPTER 10: Putting Discovery-Driven Planning to Work
CHAPTER 11: Managing Projects with Uncertain Outcomes
CHAPTER 12: The Most Important Job: Entrepreneurial Leadership
CHAPTER 13: The Entrepreneurial Edge: When Strategy is Discovery
Notes
Bibliography
About the Authors
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