CONTENTS
List of Figures and Tables ix
Acknowledgments xi
1 Rethinking the Attention Economy 1
2 A Tilted Playing Field 15
3 The Political Economy of Personalization 38
4 The Economic Geography of Cyberspace 62
5 The Dynamics of Web Traffic 82
6 Less of the Same: Online Local News 102
7 Making News Stickier 132
8 The “Nature” of the Internet 162
Appendix on Data, Methodology, and Models 181
Notes 193
Bibliography 205
Index 225
