“This a 4-year college class and 10-year internship rolled into one!”

—Mark Seigle, Industry Executive

“This is an absolute must-read and a necessary resource for any media executive, educator, or student wanting to have a comprehensive understanding of the myriad of descriptions, issues, and impacts on a variety of technical elements and management perspectives focusing on the workflow involved in the production, post-production, distribution, asset management, and archiving of media content. What Chris Lennon and Clyde Smith (two of the most knowledgeable experts in the world on this topic) have done here in their book is to put all of these pieces of the media workflow puzzle together in one place, providing a most intriguing assembly of topics and knowledge that covers this rapidly evolving terrain with tremendous insight and clarity.”

—Dr. Corey P. Carbonara, Professor, Department of Film and Digital Media, Baylor University

“Media workflow is a complex and nuanced area. Chris Lennon and Clyde Smith have compiled a deep look at the component parts of this area and give the reader tremendous context into how the pieces fit together with brilliant business context.”

—Harold S. Geller, Executive Director, Ad-ID LLC.

“A great overview of workflows in the media industry. Gives a great foundation about how and why TV and film technologies got to this point, how they operate, where they come together, and it also provides a good look at where the industry may be headed in the future. This is a great read for college students, people entering the media business, and for those people like me who are working in the entertainment business.”

—Tom Kline, Sr. Director of Program Standards, a major US network

“Nothing else in this world compares to electronic media workflow. The machinery, tools, and processes are constantly evolving and the capabilities constantly increasing. This book follows the evolution from those simple signal flows to virtualization and abstraction. There are plenty of takeaways. Plenty of ‘so this is why we do it this way’ moments. I think fortunately, for our own enjoyment of electronic media entertainment and education, we all fail to properly appreciate workflow as a result of overfamiliarity. At least for the time one is reading this book we can admire the elegance and enchanting mechanisms that step-after-step make up what we all, even us workflow wonks, take for granted. It’s a good read. It makes you stop and think ‘What if we did this differently?’ The creative part of electronic media isn’t just the content – this book captures that.”

—Fred Baumgartner, Director NextGen TV Implementation, ONEMedia 3.0 / Sinclair Broadcasting

“A must read for both experts and non-experts in both cinema and TV technology.”

—Pierre Maillat, Canal+