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by Philippe Corrot, Adrien Nussenbaum
The Online Marketplace Advantage
Cover
Title Page
Copyright
Dedication
Introduction: The Marketplace Imperative
1 Our Marketplace Discovery
2 Defining the Marketplace Opportunity for Retail
3 The Marketplace Revolution Comes to B2B
4 Designing Your Marketplace Strategy for Maximum Impact
5 Make‐or‐Break Marketplace Best Practices at Launch and Beyond
6 Feeding the Flywheel – Scaling Your Marketplace
Conclusion: The Marketplace Revolution Rolls On
Acknowledgments
Author Bios
Index
End User License Agreement
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