Index

  • Page numbers followed by f and t refer to figures and tables, respectively.
  • A
  • Abundance view, 138
  • Acceptance:
    • in building resilience, 45
    • imitation for, 190
    • of your spirituality, 220
  • Acceptance stage, in psychotherapy, 162–163, 162f
  • Acedia, 59, 60f
  • Acedia and Me (Norris), 59
  • Actions, see Behaviors/actions
  • Adams, Douglas, 89
  • Adaptation, 90, 137
  • Adler, Alfred, 148–149, 157
  • Adorno, Theodor, 103
  • Adventure, sense of, 57
  • Advice, offering, 250–254
  • Agency conflicts, as challenge in therapy, 168
  • Aging Well (Vaillant), 242
  • Agony, unspoken, 7
  • Alcohol, as escape route, 191, 192, 194
  • Ali, Yashar, 32, 246
  • Allport, Gordon, 220
  • Alphabet, 71
  • Alter ego, talking to your, 235–239
  • Altruism, as defense mechanism, 143
  • Alvarez, Al, 32
  • Ambient stressors, 41, 41f
  • Ambition:
    • beliefs about, 122–123
    • scale of, 96–97
    • sense of, 121
  • Amitriptyline, 182
  • Analysis, as function of mind, 112–113
  • Andreessen, Marc, 48, 49
  • Angell, Marcia, 180
  • Anger:
    • and cognitive overload, 117
    • when helping the depressed or broken, 253
  • Antidepressants, 181, 204
  • Anxiety:
    • and breathing disorders, 202
    • and cognitive overload, 117
    • and depression, 218
    • and executive functions of mind, 116
    • and exercise, 202
  • Approaching the depressed, 260–262
  • Archetypes, 148
  • Aristotle, 60
  • Armstrong, Brian, 75
  • Arshia, 74
  • Arthur D. Little, 73
  • Asaya, Michka, 112
  • Aspirations, unintended outcomes of, 35t
  • Asteroid mining, 96–97
  • Asymmetric information, as challenge in therapy, 169
  • Attention:
    • as function of mind, 112
    • selective, 45
  • Attitudes, outcomes and, 26–27, 27f
  • Autonomy, sense of, 53
  • Azoulay, Pierre, 103
  • B
  • Backpacking with the Saints (Lane), 203
  • Balance:
  • Barriers to entry, 48–50
  • Basket Of Figs (Bass), 262
  • Bass, Ellen, 262
  • Baths, depression and, 179
  • Baudelaire, Charles, 193
  • Beckett, Samuel, 227
  • Behaviors/actions:
    • belief-based, 121
    • childhood events defining, 146–147
    • denial of, 139
    • driven by beliefs, 119–121
    • guiding principles of, 68. See also Ethics
    • inconsistent, 1
    • as output of the mind, 108, 109
    • predicting outcomes of, 135–136
    • subconscious patterns of, 58
    • understanding our, 58
  • Being present:
    • as function of mind, 111, 112
    • gratitude with, 216–217
    • and mind across time, 107, 108f
    • in others' suffering, 259
  • Belief(s), 119–123, 125t
    • about ambition, 121–123
    • about depression, 175
    • about medication, 182
    • about the world, see Worldview
    • behaviors driven by, 119–121, 122t
    • Boettinger on, 62
    • and ethical and moral choices, 67–68
    • formation of, 120–121
    • foundational, 119–120
    • inconsistent, 1
    • and judgment calls, 136
    • narratives dictated by, 121
    • and personal growth, 125
    • and self-image, 21. See also Self-image/self-view
    • as source of inner conflict, 62
    • spirituality as extension of, 220–221
    • in virtuousness of work, 197
  • Belonging, sense of meaning from, 66
  • Bentham, Jeremy, 72
  • Bias, in pharma industry, 179–180
  • Biederman, Joseph L., 180
  • Bly, Robert, 163
  • Body, as internal resource, 51
  • Boettinger, Henry M., 62
  • Bono, 112
  • Boundaries, to help with depression, 176, 177
  • Brain, meditation and, 206
  • Breaks, taking, 199
  • Breakthrough moments, 170–172
  • Breathing, 195–198
    • to get out of your head, 201–202
    • with yoga, 205
  • Bribes, 76
  • Brin, Sergey, 71
  • British East India Company, 122
  • Brooks, Gwendolyn, 19
  • Buddha's Brain (Hanson and Mendius), 206
  • Buffett, Warren, 101, 195
  • Building resilience:
    • and elements of a good life, 241–245
    • by feeling, not thinking, 211–218
    • by getting out of your head, 201–211
    • with organized diminution of work, 195–199
    • with a promise to yourself, 235–239
    • with self-care for a cheerful soul, 187–193
    • with spirit over mind, 219–233
    • tools/tactics for, 44–45
  • Burnout, 59
  • Business world:
    • demon wrestling in, 227
    • emotions in, 5–6
  • C
  • Caldbeck, Ryan, 41, 127, 189
  • Calendar, sense of well-being and, 215
  • Cammarata, Nick, 171
  • Capitalism, 103
  • Career progression, for a good life, 242
  • Caring (in general):
    • sense of meaning from, 66
    • for teams, 191
    • for yourself, see Self-care
  • Caring for the depressed/broken, 247–262
    • careful approach to, 260–262
    • examples of, 253–257
    • by making stories together, 258–259
    • by massaging feet, 259–260
    • and needs of those who are depressed, 249–251
    • by reading poetry aloud, 257–258
    • and reasons for not asking for help, 246–247
    • what the depressed do not need, 252–253
  • Castaneda, Carlos, 198, 199
  • CBS News, 98
  • CEO transitions, 126
  • Certainty, reward for, 111
  • Challenges:
    • in psychotherapy, 167–172
    • revealed by feelings, 42, 43t
  • Change, adjusting to, 136–138
  • Chantrelle, Eugene, 229
  • Check-ins, need for, 250
  • Cheering people on, 250
  • Chesterton, G. K., 201
  • Chipchase, Jan, 41, 265–266
  • Choosing risk, 117
  • Christian, 43
  • Circadian rhythms, 179
  • Clarity, about suicide, 32–34, 33f, 35t
  • Clarke, Arthur, 102
  • Code of conduct, 65. See also Ethics
  • Cognitive abilities, depression and, 177
  • Cognitive dissonance, 1, 241
  • Cognitive overload, 116–117
  • Coinbase, 75–77
  • Collective unconscious, 147, 148
  • Colonna, Jerry:
    • and commitment to therapy, 154
    • failure of suicide attempt by, 35
    • on knowing when it's enough, 263
    • on language for depression, 6
    • poetry read by, 212
  • Commitment to therapy, 165, 170
  • Community, sense of meaning from, 66, 67
  • Competition, 105, 122, 122t
  • Complex problem solving, 97–103
  • Computer jargon for mind, 109–111, 110f
  • Concentration:
    • and depression, 196
    • as function of mind, 112
    • and memory, 113
  • Confidence, 121. See also Self-confidence
  • Consciousness, 208
  • Constraints, resources vs., 50–51, 50t
  • Contemplation, healing power of, 225
  • Control:
    • over self-care activities, 199
    • sense of, 53
  • Cooper, Matthew, 2
  • Coronavirus pandemic:
    • founders' challenges during, 262
    • government handouts during, 69
    • reactions to change during, 137
    • silver lining of, 198–199
  • Cortisol, 208, 209
  • Cost-benefit analysis, 72–74
  • Counting blessings, 195
  • “Creep” (Radiohead), 214
  • Cummings, E. E., 212, 214
  • Customers, sense of meaning for, 66
  • D
  • Dalio, Ray, 206
  • Damasio, Antonio R., 108–109
  • Dark Nights of the Soul (Moore), 231
  • Dark side, 6, 147, 149, 226. See also Shadow side
  • Decision making, as function of mind, 111–113
  • Defense mechanisms, 90, 138–143, 139f
  • Delayed gratification, 133–134
  • Denehy, Ryan, 179
  • Denial:
    • as defense mechanism, 139
    • in resisting development, 152–153
  • Depression, 3
  • Descartes' Error (Damasio), 108–109
  • “Desiderata” (Ehrmann), 245–246
  • Desire(s), 95–105
    • and ego, 80–81
    • extrinsic, 101–103, 105
    • to get ahead and do better than others, 122
    • in healthy ego diagnostic, 132
    • hidden, 99–102
    • and id, 81–82, 81f. See also Id
    • intrinsic, 101–102
    • and personal growth, 125
    • for self-differentiation, 84–85
    • to start something, 96–99
    • that drive us, 133
    • unmet, danger of, 102–105
    • for what others have, 102–103
  • Despair, 15, 246
  • Development stage, in psychotherapy, 162f, 166. See also Personal development
  • Diagnostic and Statistical Manual (DMS), 180–181
  • Dickinson, Emily, 8, 213
  • Dillard, Anne, 254
  • Diminution of work, 196–199
    • and feeling of not doing, 198–199
    • by pausing, balancing, breathing, 195–198
  • Dirda, Michael, 59
  • Disassociation, 141
  • Discomfort, curbing your, 252
  • Discrimination:
    • as function of mind, 112–113
    • and memory, 113
  • Displacement, 141–142
  • DMS (Diagnostic and Statistical Manual), 180–181
  • Doing the right thing, 71–78. See also Ethics
    • building ethical framework, 76–78, 77t
    • ethics and social change, 75–76
    • and ethics of companies, 71–72
    • as the greatest good for greatest number, 72–75, 73f
    • superego's push toward, 67
  • Dopamine, 208, 209
  • Dorsey, Jack, 206, 207
  • Double-slit experiment, 207
  • Dr. Jekyll and Mr. Hyde tale, 228–229
  • Draaisma, Douwe, 115
  • Drivers:
    • in business, 127
    • hidden, 99–103
    • of impulses, 133
  • Drugs:
    • as escape route, 191–0192
    • for treating depression, see Medication
  • “The Drugs Don't Work” (Wilson), 182
  • Dunning, David, 21, 22
  • Dunning-Kruger effect, 21, 22, 117
  • Durant, Will, 49
  • E
  • Eckhart, Meister, 255
  • Economic cycles, 103
  • Edison, Charles, 138
  • Edison, Thomas, 138
  • Education on depression, need for, 250
  • Efficacy, of depression drugs, 180
  • Ego, 79–85, 81f
    • in adapting to change, 137
    • business need for, 82–84
    • and concept of soul, 80–81, 81f
    • defense mechanisms of, 138–143, 139f
    • as driver in business, 127
    • of founders/entrepreneurs, 88–89, 131
    • Freud on, 146
    • healthy, see Healthy ego
    • and id, 80–82
    • mastery of, 143–144
    • normal, 5
    • overinflated, 23, 91–102
    • and personal growth, 125
    • and purpose, 88–89, 91
    • and self-image, 84–85
    • and social activism, 75, 76
    • and superego, 67, 77, 78, 81f, 82, 89
    • in therapy, 158
    • vulnerable, 20–21
    • who is served by, 89
    • working with your, 87–92, 90f
  • Ehrmann, Max, 245–246
  • Einstein, Albert, 78
  • Eliot, T. S., 8, 213, 257–258
  • Elizabeth, Queen, 122
  • Emotions. See also Feeling(s); specific emotions
    • buried, 4, 12
    • in the business world, 5–6
    • driving us toward suicide, 20
    • expressing, 187–188
    • healthy relationship with, 6
    • logic clashing with, 60–62, 61f
    • during massage therapy, 208–209
    • mix of, 35
    • naming, 59
  • Emotional quotient (EQ), 3, 57
  • Emotional resilience, 3. See also Building resilience
    • and self- and worldviews, 51
    • and stressful life events, 44f
  • “Emotional Resilience in Leadership Report” (Chipchase and Miller), 265–266
  • Emotional state, 155
  • Empathy, 250, 252
  • Empowerment, sense of meaning from, 66
  • Engagement stage, in psychotherapy, 162f, 163–164
  • Entrepreneurs, 1–2, 7, 131. See also specific topics
  • Envy, 20, 230, 232, 233. See also Shadow side
  • Episodic memory, 113
  • EQ (emotional quotient), 3
  • Erikson, Erik H., 95, 151
  • Ethics, 65–69, 71–78
    • building ethical framework, 76–78, 77t
    • in building start-ups with sense of meaning, 65–67
    • of companies, 71–72
    • and greatest good for greatest number, 72–75, 73f
    • and social change, 75–76
    • as source of inner conflict, 62
    • and superego, 67–69
  • Ethical framework design, 76–78, 77t
  • Ethos, 60, 61f, 65
  • Executive dysfunction, 116
  • Executive functions of the mind, 116, 116f
  • Exercise:
    • and depression, 176, 177
    • to get out of your head, 202–203
    • healing power of, 225
  • Expectations, vulnerability and, 20–21
  • External events, 39–45
    • adjusting your views with changes in, 136–138
    • during childhood, 146
    • and depression triggers, 40t
    • managing internal states resulting from, 42–45, 43t, 44f
    • and persistence as source of misery, 40–41
    • in therapy, 158
    • types of stressors, 41–42, 43f
  • External resources, 50
  • External stressors, 41, 42f, 126, 126t. See also External events
  • Extrinsic desires/motivations, 101–103, 105
  • F
  • Frontera, Visora González, 235-239
  • Facebook, 102
  • Facing fears, 229–231
  • Failure:
    • as point of view, 241
    • of start-ups, 1, 7
    • of suicide attempts, 35
  • Fairchild, 156
  • Family, as internal resource, 51
  • Fantasy:
    • of death, reality of death vs., 35–37
    • as defense mechanism, 139, 140
  • Fast-thinking modes, 119
  • Fear(s), 95. See also Shadow side
    • of asking for help, 246–247
    • of being yourself, 151
    • facing, 229–231
    • of new experiences, 48
    • that drive us, 133
  • Feedback, to yourself, 236
  • Feeling(s). See also Emotions
  • Feet, massaging, 259–260
  • Feinzaig, Leslie, 41
  • Feld, Brad, 6, 265
  • Ferriss, Tim, 17, 35
  • Feynman, Richard, 208
  • Fight-or-flight mode, 58, 134, 135f, 136
  • Financial system, 111
  • First impressions, of therapists, 162–163
  • Fisher, Eileen, 83–84
  • Flow state, 211–212. See also Getting into feeling mode
  • Fluharty, Brandon, 14
  • Focus:
    • from cognitive overload, 117
    • as function of mind, 112
    • on mission, 126
    • on process vs. rewards, 51–53
  • Food habits:
    • and depression, 176, 177
    • for self-care, 191
  • Foot massage, 259–260
  • Forest bathing, 203
  • Forgetting (Draaisma), 115
  • Forsyth, Allan, 142
  • Founders, 1–2, 7. See also specific topics
    • egos of, 88–89, 131
    • mental health manifesto for, 263–264
    • minds of, 117–118
    • sense of meaning for, 66
    • survey of, 265–266
  • The 4-Hour Workweek (Ferriss), 17
  • Fowler, Susan, 71
  • Franklin, Aretha, 214
  • Freud, Anna, 151
  • Freud, Sigmund, 145–147, 157
    • and Adler, 148
    • on defenses against conflicts, 143
    • on ego, 78, 79
    • on elements of our psyche, 80–82
    • and Jung, 147
    • on neurosis, 145
    • on objects of yearning, 24
    • on reaction formation, 141
    • and repressed memories, 149
    • on repression, 142
    • on tendency to self-destruction, 16
    • on the unconscious, 158
  • Friction, sources of, 47. See also Obstacles and frustrations
  • Friends:
    • healing power of, 225
    • as internal resource, 51
    • need for, 250
  • Frustration, 47. See also Obstacles and frustrations
    • from cognitive overload, 117
    • hidden, 6
    • repressed, suicide as form of, 35
    • and resilience, 123
  • G
  • Gap between work and life, creating a, 196–198
  • Gates, Bill, 100, 110, 114
  • Gelsinger, Pat, 223
  • Getting into feeling mode, 211–218
    • by avoiding rumination, 218
    • with gratitude with presence, 216–217
    • with music, 214–215
    • with poetry, 212–214
    • with service to others, 215–216
  • Getting out of your head, 201–211
    • with breathing, 201–202
    • with meditation, 206–208
    • with physical exercise, 202–203
    • by silencing inner chatter, 204–206
    • with touch, 208–210
    • with walks, 202–204
  • Gibran, Khalil, 213
  • “A Gigantic Ego” (Hafiz), 92
  • Girard, René, 103, 169
  • Goals:
    • of entrepreneurs, 58
    • organizational, movement of, 125
    • performance, 127
    • personal, 195
    • unfulfilled, 166
  • God(s), 222–224
  • Goldman Sachs, 66
  • Goldstein, Marc, 208–209
  • Good life, elements of, 241–243
  • Goodman, Paul, 189
  • Good Poetry for Hard Times (Keillor), 213
  • Google, 71, 97–99, 102
  • Gratitude:
    • expressing, 195
    • with presence, 216–217
  • Greatest good for greatest number, 72–75, 73f, 88–89
  • Green exercise, 203–204
  • Greyball, 71
  • Grove, Andy, 223
  • Guilt, 82
  • Gurley, Bill, 213
  • H
  • Hackernews, 57, 116, 199, 225
  • Hafiz, 92
  • Hagen, Edward, 247
  • Hamlet (Shakespeare), 118
  • Hanson, Rick, 206
  • Happiness:
    • ebb and flow of, 215
    • of the greatest number of people, 72
    • and music, 214–215
    • subjective nature of, 154–156
    • Tolle on, 5–6
  • Harari, Yuval Noah, 204
  • Harvard Medical School, 176, 241–242
  • Healthy ego, 131–144
    • as greatest ally, 23
    • and impulse control, 133–135, 135f
    • and judgment call skills, 135–136
    • and mastery of ego, 143–144
    • need for, 83
    • self-analysis of, 132
    • and self-view, 136–138
    • when you feel unsafe, 138–143, 139f
    • and worldview, 138
  • Healthy mind:
    • founder's mental health manifesto, 263–264
    • road to, 169–172
  • Healy, David, 181
  • Help:
  • Henley, William Ernest, 123
  • Hero:
    • as archetype, 148
    • self-image of, 21
  • Hewlett Packard (HP), 49
  • Hidden desires and drivers, 99–100
  • Hidden self, uncovering, 157–158, 158t
  • Hierarchy of needs, 75, 125, 125t, 149
  • High expectations, vulnerability with, 20–21
  • Hillel the Elder, 189
  • The Hitchhiker's Guide to the Galaxy (Adams), 89
  • Holistic therapy, 149, 173
  • Hone, Lucy, 44, 45
  • Honesty, as challenge in therapy, 169
  • Hopelessness:
    • changing perception of, 40
    • ruminating in, 35, 36
  • Horowitz, Ben, 16, 213
  • HP (Hewlett Packard), 49
  • Hsieh, Tony, 254
  • Huh, Ben, 17, 26, 27
  • Humor, as defense mechanism, 142
  • Hunt, Lucy, 198
  • Hyde, Edward, 228
  • I
  • Id, 81–82, 83f, 95–106
    • and danger of unmet desires, 101–103
    • and desire to start something, 95–96
    • as driver in business, 127
    • and ego, 80–82
    • Freud on, 146
    • and hidden desires and drivers, 99–100
    • superego's battle with, 76, 78
    • in therapy, 158
  • Identity. See also Ego; Self-image/self-view
    • for a good life, 242
    • integrated, 242
    • personal and company, 11–12
  • Identity crisis, 151
  • “If” (Kipling), 213
  • Ignorance, in resisting development, 152–154
  • “I Go Down to the Shore” (Oliver), 34
  • Images, as output of the mind, 108, 109
  • Imaginary memory, 115
  • Imitation, for acceptance, 190
  • Immature defenses, 139–140, 139f
  • Impulses, 86, 133–135, 135f
    • in healthy ego diagnostic, 132–135
    • judgment call skills for, 135–136
    • and measurements of resilience, 134–135, 145f
    • and self-view, 136–138
    • and worldview, 138
  • Incumbents:
    • and disincentive to change, 99–100
    • obstacles created by, 48–50
  • Ineptitude, 21–23
  • Inflated self-images, 21–23
  • Inner chatter, silencing, 204–206
  • Inner conflict, regions of, 62–63. See also individual regions
  • Inner demons, see Shadow side
  • Inner/internal state:
  • “In Praise of Idleness” (Russell), 197
  • Inside Bill's Brain (Netflix series), 110, 114
  • Insights and growth stage, in psychotherapy, 165f, 164–166
  • Instruments, playing, 214
  • Integrity of one's life, 243
  • Intel, 156
  • Intellectualization, as defense mechanism, 141
  • Intellectual quotient (IQ), 3, 57
  • Intensity, movement between relaxation and, 134, 135f
  • Internal resources, 51, 63
  • Internal stressors, 41, 42f, 126, 126t
  • Internet Explorer, 48
  • “The Internet of things your mom won't do for you anymore,” 103
  • Intimacy:
    • for a good life, 243
    • therapy as substitute for, 168
  • Intrinsic desires, 101–102
  • “Invictus” (Henley), 123
  • Invincibility, 241
  • IQ (intellectual quotient), 3, 57
  • “It's Just Too Much” (Lepore), 59
  • Iyengar, B. K. S., 201
  • J
  • James, Henry, 255–257
  • Jewel, 254
  • Jobs, Steve, 158, 222
  • Johari window, 158, 158t
  • Johnson, Robert A., 225
  • Journey to Ixtalan (Castaneda), 198
  • Judgment:
    • fear of, 247
    • to minimize analysis paralysis, 90
  • Judgment calls:
    • in healthy ego diagnostic, 135–136
    • by superego, 82
  • The Juggling Act (Gelsinger), 223
  • Jung, Carl Gustav, 147–149, 157
    • on dark/shadow side, 226, 227–228
    • on half-hearted helping, 254
    • on life phases, 87
    • stone carving by, 211–212
  • K
  • Kahneman, Daniel, 119, 121, 164
  • Kaur, Rupi, 213
  • Kazantzakis, Nikos, 7, 107, 109
  • Keillor, Garrison, 213
  • Keshav, 152
  • Khosrowshahi, Dara, 71
  • Kindness, practicing, 195
  • Kipling, Rudyard, 213
  • Kohut, Heinz, 20
  • Korb, Alex, 218
  • Kralikova, Eva, 74
  • Kruger, Justin, 21–22
  • L
  • “A Lakota Indian Prayer” (Chief Yellow Lark), 224
  • Lane, Belden C., 203
  • Language of psychological quotient, 59
  • L'appel du vide (call of the void), 25
  • The Lathe of Heaven (Le Guin), 251
  • Lawrence, D. H., 48
  • The Left Hand of Darkness (Le Guin), 228
  • Legacy companies, obstacles created by, 48–50
  • Le Guin, Ursula K., 228, 253
  • Lennon, John, 87
  • Lepore, Jill, 59
  • Letter to yourself, 235–239
  • Life:
    • beliefs as base of, 120
    • cost of a, 73–74, 73f
    • creating a gap between work and, 196–198
    • good, elements of, 241–245
  • Life crisis, with success, 25
  • Life events, stressful, 39, 40t, 44, 44f. See also External events
  • Light exposure, depression and, 179
  • Light on Pranayama (Iyengar), 201
  • Listening, need for, 251
  • “Little Gidding” (Eliot), 257–258
  • The Little Prince (Saint-Exupéry), 261
  • Logic:
    • emotions clashing with, 60–62, 61f
    • utilitarian, 72–73
  • Logos, 60, 61f, 107–108. See also Mind
  • Loneliness of founders, 187–188
  • Loudcloud, 49
  • Love, need for, 251
  • Lyft, 71
  • M
  • Mahabharata, 1
  • “A Man And A Woman Sit Near Each Other” (Bly), 163
  • Mandarina 11,
  • Mandela, Nelson, 123
  • A Man Without a Country (Vonnegut), 211
  • Maples, Mike, 187–188
  • Marginalization, fear of, 249
  • Marlboro cigarettes, 73–74
  • Marshmallow test, 133–134
  • Maslow, Abraham, 190
  • Maslow's hierarchy of needs, 75, 125, 125t, 149
  • Massage, 208–209, 259–260
  • Mastery of ego, 143–144
  • Mature defenses, 139f, 142–143
  • Mayan, Farhaj, 179
  • MBTI (Myers-Briggs Type Indicator), 148
  • Meaning, building sense of, 65–67
  • Meaning quotient of work, 66
  • Medication, 175–183
    • debate over, 176, 182–183
    • and motivations of pharma industry, 179–182
    • other tools vs., 176–179
  • Meditation, 204, 206–207
  • Memory:
    • and depression, 206
    • as function of mind, 111, 113–117
    • types of, 113
  • Mendius, Richard, 206
  • Mental blocks, 151–159
    • different techniques for addressing, 156–157
    • dismantling, 154–156
    • hidden and repressed, uncovering, 157–158, 158t
    • ignorance and denial in resisting development, 152–154
    • and submitting to therapists, 159
  • Mental health, 2–4. See also Depression
    • and definition of the mind, 108
    • Fluharty on, 14
    • social media's effect on, 74
    • and spirituality, 223
  • Mental health manifesto, 263–264
  • Microsoft, 48
  • Midnight's Children (Rushdie), 115
  • Milarepa, 228
  • Milk and Honey (Kaur), 213
  • Miller, Jonny, 41, 265–266
  • Mind, 107–118. See also Getting out of your head
    • across time, 108f
    • analytical engine of the, 107–108
    • basics of, 108–109
    • changing states of, 155
    • in computer jargon, 109–111, 110f
    • core functions of, 111–113
    • despairing, 15
    • developing the, 108
    • executive functions of, 116, 116f
    • of a founder, 117–118
    • healthy, 169–172, 263–264
    • inputs and outputs to, 108–109, 116–117, 117f
    • as internal resource, 51, 53
    • Johari window into, 158, 158t
    • memory, 114–116
    • relationship of breath and, 201–202
    • in response to pleasure and pain, 112
    • silencing inner chatter of, 204–205
    • and staying present, 107, 108f
    • sunao, 151–152
  • The Mindful Therapist (Siegel), 108
  • Mission:
    • of Coinbase, 75–76
    • and ethics, 67–68
    • in scaling up companies, 126–127
  • Mission statements, 71
  • Mlada Fronta Dnes, 74
  • Moffitt, Phillip, 257
  • Moods:
    • and music, 214–215
    • trying to get someone out of, 252
  • Moore, Thomas, 96, 226–227, 231
  • Moral compass, 67–68, 72. See also Belief(s); Doing the right thing; Ethics
  • Moral dilemmas, 136
  • Moriarty, John, 231
  • “The Morning After I Killed Myself, I Woke Up” (Royer), 29–31
  • Motivation(s):
    • external motivators, 101–102, 105
    • hidden, 6
    • maintaining, 2
    • of pharma industry, 179–182
    • repressed frustrations crushing, 35
    • by second-order effects, 97–99
    • understanding out, 58
  • Moving Mountains (Boettinger), 62
  • Muir, John, 203
  • Music:
    • getting into feeling mode with, 214–215
    • healing power of, 225
  • Musk, Elon:
    • desires of, 132
    • on reality of business, 13
    • and SpaceX, 102
    • on starting a company, 3
    • on starting companies, 106
  • Myers-Briggs Type Indicator (MBTI), 148
  • N
  • Narcissism, 89
  • Narcissus, 85, 235
  • Narratives:
    • dictated by beliefs, 121
    • and memory, 114–115
  • Nature:
    • getting out in, 203–204
    • healing power of, 225
  • Navigation, 90
  • Needs:
    • as id's focus, 95–96. See also Id
    • Maslow's hierarchy of, 75, 125, 125t, 149
    • of those who are depressed, 249–252
  • Negative experiences, managing impact of, 206–207
  • Negative spiral, 58
  • Neruda, Pablo, 204–205
  • Netscape, 48, 49
  • Neurotic defenses, 139f, 141–142
  • Nietzsche, Friedrich, 5, 141, 187
  • Non-spiritual ways of seeking solace, 225
  • Normal ego, 5
  • Norris, Kathleen, 59
  • Norton, Grace, 255–256
  • Norton, Joshua Abraham, 140
  • Not doing, feeling of, 198–199
  • O
  • Objective view of ourselves, 117–118
  • Observer, being the, 207
  • Obstacles and frustrations, 47–53
    • areas of, 47
    • barriers to entry, 48–50
    • and focus on process vs. rewards, 51–53
    • psychological effects of, 58
    • resources vs. constraints, 50–51, 50t
  • Oliver, Mary, 34
  • “O Me! O Life!” (Whitman), 37
  • On Balance (Phillips), 154
  • Openness, about suicidal thoughts, 35
  • Optimism, in entrepreneur's psychology, 57
  • Organized diminution of work, 195–199
  • Ortega y Gasset, José, 120
  • Osterwalder, Alex, 217
  • Outcomes:
    • of actions, predicting, 135–136
    • and attitudes, 26–27, 27f
    • chasm between expectations and, 20
    • focus on process vs., 51–53
    • of therapy, 158
    • unintended, of aspirations, 35t
  • Overinflated ego, 23, 91
  • Overwhelm, 23, 59, 117
  • Owning Your Own Shadow (Johnson), 225
  • P
  • Page, Larry, 71, 97–98
  • Pain:
    • empathy with, 250
    • mind's response to, 112
    • and volunteering, 216
  • Pale Blue Dot (Sagan), 221–222
  • Palmer, Parker, 259–260
  • “Paranoid Eyes” (Pink Floyd), 137
  • Parents, projection by, 232–233
  • Pathological defenses, 139, 139f
  • Pathos, 60, 61f, 119–123, 122t. See also Belief(s); Emotions
  • Patricio, Daniel, 52
  • Pausing, 195–198
  • Paycheck Protection Program, 69
  • Perceptual representation, 113
  • “Perfect day” list, 196
  • Persistence, 40–41
  • Personal development:
    • drivers of growth, 125
    • for a good life, 242
    • ignorance and denial in resisting, 152–153
    • sense of meaning from, 66
  • Personality assessments, 148
  • Personal strengths, 195
  • Phaedrus (Plato), 80
  • Pharma industry, motivations in, 179–182
  • Philip Morris International Inc., 73–74
  • Phillips, Adam, 79–80, 154
  • Pink Floyd, 137
  • Pity, unwelcome, 249
  • Placebo effect, 182
  • Planning for suicide, 17–19
  • Plato, 80
  • Playing an instrument, 214
  • Pleasure, mind's response to, 101, 112
  • Plotkin, Bill, 82, 229–230
  • Poetry:
    • in caring for the broken, 258
    • getting yourself into feeling mode with, 212–214
  • Politics, disincentive to change and, 99–10
  • Positive psychology, 131
  • Positive self-talk, 236
  • Predictability, 111
  • Present, being, see Being present
  • Problem-solving, complex, 97–10
  • Procedural memory, 113
  • Process, rewards vs., 51–53
  • Productivity, 112
  • Profits:
    • drive for, 78
    • in pharma industry, 179–180
  • Progressing, shopping for therapists vs., 168
  • Projection:
    • of aspirations or qualities, 232–233
    • as defense mechanism, 140
  • Promise to yourself, 235–239
  • The Prophet (Gibran), 213
  • Psyche:
  • Psychological quotient (PsyQ), 3–7, 57–63
    • defined, 3
    • and emotions in business world, 5–6
    • internal resources in, 51
    • language and terminology of, 59
    • and normal ego, 5
    • and psychological effects of obstacles, 58
    • regions of inner conflict, 62–63. See also individual regions
    • and tenets of entrepreneur's psychology, 57–58
    • and unspoken agony, 7
    • and values of business culture, 6–7
    • when emotions clash with logic, 60–62, 61f
  • Psychotherapy:
    • challenges and pitfalls in, 167–172
    • defined, 157
    • and definition of the mind, 108
    • hard thing about, 159
    • history of, 145–149
    • mental blocks in, 151–159, 158t
    • multiple processes of, 157
    • resistance to, 152–154
    • results of, 166
    • stages of, 161–166, 162f
    • stigma of, 155, 156
  • PsyQ, see Psychological quotient
  • Purpose:
    • and ego, 88–89, 91
    • and ethics, 67–68
    • in scaling up companies, 126–127
  • Q
  • Quantum mechanics, 208
  • R
  • Radiohead, 214
  • Rationalization, 141
  • Reaction formation, 141
  • Reality of death, fantasy of death vs., 35–37
  • Reasons for suicide, 15–17
  • Reboot (Colonna), 6
  • Recall of information, 113–115
  • Relaxation, movement between intensity and, 134, 135f
  • Religion, 219, 222–224. See also Spirituality
  • Repressed frustration, suicide as form of, 35
  • Repressed self, uncovering, 157–158, 158t
  • Repression, as defense mechanism, 142
  • Resentment, 226, 229–230. See also Shadow side
  • Resilience. See also Emotional resilience
  • Resisting development, 152–153
  • Resources:
    • choked by competitors, 49
    • competition for, 122, 122t
    • constraints vs., 50–51, 50t
    • demand for, 103
    • external, 50
    • internal, 51, 63
    • stewardship of, 66, 67
  • “Respect” (Franklin), 214
  • Responsibility:
    • sense of, as reason for not asking for help, 248
    • in therapy, 165
  • Rest, 191, 198
  • Restlessness, 59
  • Retention of information, 113, 114
  • Return on investment (ROI):
    • from asteroid mining, 96
    • in Philip Morris value proposition, 74
    • in therapy, 163
  • Rewards:
    • for certainty, 111
    • process vs., 51–53
  • Right, wrong vs., 67. See also Ethics
  • Rilke, Rainer Maria, 144
  • Ripley, 71
  • Risk:
    • appetite for, 241
    • choosing, 117
  • Rouček, Libor, 74
  • Royer, Meggie, 30–31
  • Rumi, Jalaluddin, 213, 244
  • Rumination:
    • avoiding, 218
    • on suicide, 17–19
  • Runkle, Patricia McKernon, 252
  • Rushdie, Salman, 115
  • Russell, Bertrand, 93, 197
  • S
  • Sadness. See also Depression
    • and cognitive overload, 117
    • communication style expressing, 248
  • Safe environments, need for, 250
  • Sagan, Carl, 221–222
  • Saint-Exupéry, Antoine de, 262
  • Sakugawa, Yumi, 206, 231
  • Saltzman, Michael Meir, 142
  • Sarcasm, with the depressed or broken, 254
  • The Savage God (Alvarez), 32
  • The Saviors of God (Kazantzakis), 109
  • Scarcity view, 138
  • Schmidt, Eric, 71, 98
  • Schumann, Tina, 105–106
  • Schumpeter, Joseph, 241
  • The Scientific American, 115
  • “The Second Coming” (Yeats), 23
  • Second-order effects, as motivators, 97–99
  • Seibel, Michael, 102
  • Selective attention, resilience and, 45
  • Selective sharing, as challenge in therapy, 169
  • Self-assessment:
    • difficulty of, 117–118
    • of ego, 132
  • Self-awareness, as goal of therapy, 151–152
  • Self-care, 7–8, 189–191. See also Building resilience
    • categories of, 190
    • importance of, 189–191
    • in overcoming depression, 176–179
    • primary reason for, 190–191
    • sense of meaning from, 66
    • ways we avoid, 191–194
  • Self-confidence, 26
    • as ally, 118
    • in entrepreneur's psychology, 57, 58
    • lack of, 118
  • Self-destructiveness, 15, 16, 20
  • Self-differentiation, 84–85
  • Self-image/self-view, 21, 85
    • adjusting, 26, 27f
    • chasm between abilities, problems, and, 12
    • and difficulty of self-assessment, 117–118
    • and ego, 21–24, 80, 83–85. See also Ego
    • of Fisher, 83–84
    • in healthy ego diagnostic, 132, 136–138
    • and impulse control, 136–138
    • as internal resource, 51
    • as source of inner conflict, 63
    • of Wright, 83
  • Self-reflection, 165, 235
  • Self-talk, 132, 236
  • Seligman, Martin, 131
  • Semantic memory, 113
  • Sense of meaning, 65–67
  • Sensory input, 109, 116, 133
  • Serotonin, 208
  • Service to others:
    • getting into feeling mode with, 215–216
    • for a good life, 243
    • service to self vs., 89
  • Shadow side, 149, 225–233
    • allowing all experiences, 231–232
    • facing fears, 229–231
    • projecting, 232–233
    • working with, 228–229
  • Shakespeare, William, 118
  • Shame:
    • in asking for help, 248
    • and suicide, 20
  • Shareholder value, and the greatest good, 73–75
  • Shockley, William, 156
  • Shopping vs. progressing, as challenge in therapy, 168
  • Shriver, Eunice Kennedy, 238
  • Siegel, Daniel J., 108
  • Silence, healing power of, 225
  • Silencing inner chatter, 204–205
  • Silicon Valley, 96–97, 101, 218
  • Skills:
    • adjusting, 26, 26f
    • in healthy ego diagnostic, 132
    • over-inflated view of, 21–23
  • Sleep:
    • and depression, 176–179
    • for self-care, 189, 198
  • Slow-thinking modes, 119
  • Smith, Adam, 40
  • Smith, Web, 177
  • Social activism, mission and, 75–76
  • Social media, mental health and, 74
  • Social norms, 136
  • Society:
    • abhorrent issues in, 120
    • forces of, 190
    • start-up's sense of meaning in, 66
  • Soul:
  • SoulCraft (Plotkin), 82, 229–230
  • SpaceX, 102
  • Special treatment, for those who are depressed or broken, 252
  • Specific stressors, 41, 42f
  • Spirit over mind, 219–233
    • and non-spiritual ways of seeking solace, 224
    • and our shadow side, 224–232
    • and spirituality, 219–225
  • Spirituality, 219
    • accepting your, 220
    • and choice of what to worship, 222
    • defined, 219
    • and ego, 87
    • as extension of beliefs, 220–221
    • founders' experiences with, 222–223
    • role of, 219–220
  • Spock, 211
  • Spontaneity, as defense mechanism, 142
  • Spotify, 214
  • Stages of psychotherapy, 161–166, 162f
  • Start-up Boards (Feld and Ramsinghani), 6
  • Start-up failures, 1, 7
  • Start-up journey, 125–127, 125t, 126t
  • Start-up narratives, 114–115
  • Stepping back from suicide, 29–36
  • Stevenson, Robert Louis, 229
  • Stigma:
  • Stories:
    • reading, with those who are depressed or broken, 258–259
    • telling your own, 252
  • Stress:
    • and executive functions of mind, 116
    • and exercise, 202
  • Stress hormones, 58, 208–210
  • Stressors:
    • and depression/emotional resilience, 44f
    • external, internal feelings vs., 43t
    • internal and external, 126, 126t
    • life events as, 39. See also External events
    • in start-up journey, 126, 126t
    • types of, 41–42, 43f
  • Subjectivity:
    • as challenge in therapy, 167–168
    • of happiness, 155–156
  • Sublimation, as defense mechanism, 143
  • Substitute for intimacy, as challenge in therapy, 168
  • Success:
    • depression following, 235
    • feelings that come with, 24–26
  • Suicide, 11–36
    • and attitudes, 26–27, 27f
    • breaking taboo of discussing, 12–14
    • emotions driving us to, 20
    • and fantasy vs. reality of death, 35–36
    • and feelings that come with success, 24–25
    • looking for clarity about, 32–33, 32f, 35t
    • ratio of attempts to deaths, 16
    • reasons for, 15–17
    • stepping back from, 29–36
    • thinking about, ruminating on, and planning for, 17–19
    • and vulnerability with high expectations, 20–24
  • “The sum of my life” (Rumi), 244
  • Sunao mind, 151–152
  • Superego, 67–69, 81, 81f, 82. See also Ethics
    • in business, 76
    • as driver in business, 127
    • and ego, 77, 78, 81f, 82, 89
    • Einstein on, 78
    • Freud on, 82, 146
    • and guiding principles of behavior, 68–69
    • and id, 76, 78
    • and Marlboro cost-benefit analysis, 74
    • and purpose/mission, 67–69
    • and social activism, 75–76
    • in therapy, 158
  • Support:
  • Swartz, Aaron, 265
  • Syme, Kristen, 247
  • Sympathy, 249
  • T
  • Taboo of discussing suicide, 12–14
  • Tagore, Raindranath, 93
  • Taibi, Matt, 66
  • Tannenbaum, Melanie, 115
  • Tasks, prioritizing, 196
  • Teams:
    • caring for and feeding, 191
    • sense of meaning for, 66
  • Tenets of entrepreneur's psychology, 57–58
  • Terminology of psychological quotient, 59
  • Tesla, 101
  • The Theory of Moral Sentiments (Smith), 40
  • Therapy, see Psychotherapy
  • Thinking, Fast and Slow (Kahneman), 119, 164
  • Thinking and thoughts, 79
  • “This is what you shall do” (Whitman), 210
  • Thoreau, Henry David, 203
  • Tolle, Eckhart, 5–6, 79, 208
  • “To the young who want to die” (Brooks), 19
  • Touch, 208–210
  • Triggers:
  • Trump, Donald, 68
  • Trust:
  • The Truth About the Drug Companies (Angell), 180
  • Turing, Alan, 111
  • 24/7 culture, 176
  • U
  • Uber, 65–66, 71–72
  • Unconscious, 159
  • University of Freiberg, 179
  • Unmet desires, danger of, 101–106
  • “Unskilled and Unaware of It” (Dunning and Kruger), 21–22
  • Unspoken agony, 7
  • Upanishads, 177
  • The Upward Spiral (Korb), 218
  • “Urban Street Tree Biodiversity and Antidepressant Prescriptions,” 204
  • Utilitarian logic, 72–73
  • V
  • Vaillant, George, 242
  • Value proposition:
    • of Philip Morris, 74
    • sense of meaning from, 66
  • Venture capitalists, 4
  • Vested interests, in pharma industry, 180
  • Volodarsky, Aleksandr, 16
  • Volunteering, 215–216
  • Vonnegut, Kurt, 211
  • W
  • Waiting for Godot (Beckett), 227
  • Walking, to get out of your head, 199, 202–203
  • Wallace, David Foster, 222
  • Warm baths, depression and, 179
  • Wehden, 178
  • Weil, Simone, 3
  • “What's the Most Difficult CEO Skill?” (Horowitz), 16
  • Wheeler, McArthur, 21
  • “When You Meet Someone Deep in Grief” (Runkle), 252
  • Whitman, Walt, 37, 210
  • Wilde, Oscar, 102–103
  • Winnicott, D. W., 166
  • Wit, as defense mechanism, 142
  • Wootton, David, 122
  • Work, creating a gap between life and, 196–198
  • Work conditions:
    • and depression, 176, 177
    • and self-care, 189
  • Working memory, 113
  • Work-life balance, 198. See also Self-care
  • “A World of Want” (Schumann), 105
  • Worldview:
    • and ego, 80
    • and ethical and moral choices, 67–68
    • in healthy ego diagnostic, 132, 132
    • and impulse control, 138
    • as internal resource, 51
    • and resilience, 44–45
    • as source of inner conflict, 63
  • Worry, depression and, 218
  • Worship, choosing what to, 222
  • Wright, Frank Lloyd, 83
  • Wrong, right vs., 67. See also Ethics
  • Y
  • Yalom, Irvin:
    • on being here today, 36
    • on life crises from success, 25
    • on patient's role in therapy, 166
    • on the space between us, 163, 171
    • on therapy, 154
  • Yeats, W. B., 23
  • Yellow Lark, Chief, 224
  • Yoga, 205–207
  • “You have to be always drunk” (Baudelaire), 193–194
  • Your Illustrated Guide to Becoming One with the Universe (Sakugawa), 231
  • Yourself:
  • Z
  • Zorba the Greek (Kazantzakis), 7
  • Zuckerberg, Mark, 102
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