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The Social Media Strategist
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The Social Media Strategist
by Christopher Barger
The Social Media Strategist
Cover Page
The Social Media Strategist
Copyright Page
Dedication
Contents
Foreword
Acknowledgments
Introduction
Chapter 1 The Lay of the Land
Chapter 2 The Executive Champion
Chapter 3 Owning Social Media
Chapter 4 The Social Media Evangelist
Chapter 5 Deal Breakers
Chapter 6 ROI and Measurement
Chapter 7 The First Thing We Do … Let’s Work With the Lawyers
Chapter 8 A Solid Social Media Policy
Chapter 9 Teaching the Organization to Fish
Chapter 10 Working With Bloggers
Chapter 11 Moneyball: Winning Big by Going Small
Chapter 12 When All Hell Breaks Loose
Chapter 13 Three Mile Island: The GM Bankruptcy Crisis
Afterword
Notes
Index
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Copyright Page
THE SOCIAL MEDIA STRATEGIST
Build a Successful Program from the Inside Out
CHRISTOPHER BARGER
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