THE TRANSFORM ATIONAL CONSUMER SELF-ASSESSMENT
WHAT DO YOU NEED TO RETHINK FIRST?

If you’ve made the decision to accept this call to adventure, it may seem as if you need to rethink everything in your entire business, fast. Once you’re on fire and have a vision of transcendence, making wholesale, sweeping, cross-functional changes is tempting. It is also likely to be unsuccessful!

To get where you’re going, you’ll need a systematic, deliberate, and intentional action plan, roadmap, and change-management strategy. The leader-heroes who are successful in reorienting what they sell, their customers, marketing, competition, and teams are the ones who plan and execute their rethinks in a strategic manner, scoping, sequencing, and customizing them for their specific priorities, challenges, resources, and people.

The Transformational Consumer Self-Assessment: What Do You Need to Rethink First? is available from Berrett-Koehler Publishers at www.bkconnection.com/transformationalconsumer-sa. I designed this tool to give you an immediate way to begin sequencing your “rethink roadmap.” The results will reveal the following:

   The highest impact changes and lowest investment power tweaks that your specific business should make to reach and engage Transformational Consumers

   The order of operations and priority that you should assign to the five rethinks

   The areas on which you should focus first if you have limited resources or challenges in the area of change management (e.g., you have a hard-to-change or entrenched team).

You can print out your results, which will include tips and action steps to take next. You may also take this self-assessment up to four times in 12 months. You might find it revealing and helpful to have all executive management team members take it, trade notes, and negotiate competing priorities before finalizing a change-management plan. To that end, bulkorder discounts are also available for organizational programs.