ACKNOWL EDGMENTS

I thank my Heavenly Father for His grace, mercy, and favor; for the life I’ve been blessed to live and the work I’ve been blessed to do; and for the flow of concepts and words that became this book.

I thank my earthly parents and my grandmother for their love, for my life, and for their limitless belief and investment in what I could do and be in this world, from literally day one.

I thank the entrepreneurs, executives, marketers, and Transformational Consumers I’ve had the privilege of working with over the years. In particular, to Mike and Al Lee and every member of the MyFitnessPal executive management team (Karthik, Vijay, Randall, Marybeth, Warren): it was a privilege to build such a beautiful, impactful organization with you. I look forward to getting the band back together, one of these days.

I thank the members of my teams at TCI, MyFitnessPal/UACF, and Rethink Multimedia, in particular: Jennifer Jostedt Lauricella (who pressed pause on the whole wide world for me so I could go into monk mode and write this book), Brandi Luedeman, Elle Penner, Barbara Seif, Demi Tsasis, Sabrina Tillman Grotewold, Trinh Le, Sarah Morgan, Tierra Wilson, and Christian Clough. I’ve said that my team-building strategy is one genius (me) and 100 geniuses (my team), and you definitely prove that out. Thank you for spending these seasons of your career with me. Squad goals: achieved.

I thank my same brain, Rebecca Silliman, for things too massive and too numerous to bother trying to express with words.

I thank my writing coach, Linden Gross, for activating and developing me as a writer. And I offer my deep gratitude and love to my past/present/ future literary agent, Lisa Gallagher, for so much wise counsel over the years and for being my adviser and my friend.

And certainly not least, I thank the team at Berrett-Koehler Publishers, Steve Piersanti, Jeevan Sivasubramaniam, Charlotte Ashlock, Kristen Frantz, and Shabnam Banerjee-McFarland, for bringing this book to life and for modeling what a company that unapologetically commits itself to serving Transformational Consumers (and also humanity) can look like, in an ideal case. They have been engaged, thoughtful collaborators and conscious champions of this work since they first heard about it. I am humbled and grateful for their partnership in building this movement.