“Who knew search engine optimization (SEO) could be funny? With Rebecca Lieb telling the story, it is. Her wry voice is a refreshing and long-overdue translation of ‘heavy’ technical jargon and concepts such as keyword research, link building, and search engine reputation. Lieb makes SEO accessible, but not so elementary that even experienced professionals will find new things to learn and explore. She presents this complex discipline like the skilled marketer she is, diving in and out of high level views to the nitty-gritty of exactly ‘how to’ build and maintain a significant search engine presence for websites.”

“Rebecca Lieb manages to take the seemingly dry subject of SEO and make it fascinating and easy to understand. Her book instructs exactly how to make a website relevant to both search engines and searchers. Read this, and you will have everything you need to attain the highest possible natural rankings for your site!”

“In The Truth About Search Engine Optimization, Rebecca Lieb does for SEO what she has done for the countless columns she’s edited. She cuts through all the myths and nonsense straight through to the fundamental truths. If you need to market online, then I highly recommend you buy this book now.”

“It doesn’t get any better than this...an experienced journalist demystifies SEO for you. Rebecca Lieb tells the truth about optimizing your website for better visibility in search engines in straightforward English with lively twists of expression that is her hallmark as a writer, editor, and speaker.

Calling on her experience as ClickZ editor and her network of other search engine industry leaders, Lieb teases apart today’s SEO complexities for her readers with authority from local to global, in-house to outsourcing, title tags to user-generated content, and what really matters and what does not.

If you’ve ever found yourself confused by SEO lingo, this is the book for you with advice that is strategic, tactical, and just technical enough for non-geeks.

This book actually tells you what all that SEO jargon—link juice, vertical search, and the hotly debated ‘no-follow’ tag—really means.”

“Rebecca Lieb’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web. Once you have the basics and advance into higher-level search knowledge, you can advance your positioning and presence on the Web through search engines.”

“The odd thing about the evolving search marketing industry is the huge bandwagon that goes with it. People jump on and regurgitate the same old stuff they heard elsewhere because, to be honest, many just don’t get it.

For more than five years, I’ve been bumping into marketing veteran Rebecca Lieb at search conferences all over the world. And when we meet we talk search—the truth about search.

She gets it!

So, here’s my advice: If you’re going to buy any book at all on search marketing, make sure it’s written by someone who gets it—a book that cuts through the hype and BS out there and gets straight to the meat and potatoes.

Lieb knows the truth about what works and what doesn’t. Listen up!”

“SEO can be difficult to understand, but Rebecca Lieb clearly conveys the many facets of SEO in easy to understand concepts. This book is a great read for people just learning about SEO and those who need to understand the concepts behind SEO.”

“How do you plan, build, and deliver SEO strategies? Read Rebecca Lieb’s engaging real SEO truths by the numbers and change your old way of thinking. Learn about SEO, from your own reputation online to new technologies like Flash, AJAX, meta tag development, link building, and long tail strategies for profits and revenue. This is public relations for 2009, and this book delivers!”

“In an industry as diverse and as fast-paced as search engine marketing, knowing which information to act on and which to avoid is extremely crucial. Lucky for us, there is The Truth About Search Engine Optimization. In this book, Rebecca Lieb provides a detailed look into the world of SEO and online marketing, all the while exposing many of the truths and misconceptions that exist within our industry. This is a must read for all online marketers.”

“Rebecca Lieb’s book covers all you need to know about SEO. Thanks to groundbreaking, exhaustive research and case studies, The Truth About Search Engine Optimization will give you hundreds of tips and recommendations to maximize your natural search visibility and improve your conversion rates. It is a must read for anyone concerned about the success of their website. Both beginners as well as SEO practitioners will for sure expand their knowledge after reading this book.”