The Truth About

Search Engine Optimization

FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, [email protected]. For sales outside the U.S., please contact International Sales at [email protected].

Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America

First Printing February 2009

ISBN-13: 978-0-7897-3831-8

Publisher
Paul Boger

Associate Publisher
Greg Wiegand

Acquisitions Editor
Rick Kughen

Development Editor
Rick Kughen

Technical Editor
Amanda Watlington

Technical Reviewers
Kevin Lee
Amanda Watlington

Marketing Manager
Judi Taylor

Publicist
Lisa Jacobson Brown

Cover and Interior Designs
Stuart Jackman,
Dorling Kindersley

Managing Editor
Kristy Hart

Project Editor
Jovana San Nicolas-Shirley

Copy Editor
Water Crest Publishing, Inc.

Design Manager
Sandra Schroeder

Senior Compositor
Gloria Schurick

Proofreader
San Dee Phillips

Manufacturing Buyer
Dan Uhrig

Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education North Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educatión de Mexico, S.A. de C.V.
Pearson Education—Japan
Pearson Education Malaysia, Pte. Ltd.

Library of Congress Cataloging-in-Publication Data

Lieb, Rebecca.
   The truth about search engine optimization /Rebecca Lieb. -- 1st ed.
        p. cm.
   ISBN 978-0-7897-3831-8
  1.  Web search engines.  I. Title.
    TK5105.884.L54 2009
    005.75’8--dc22
                                                     2008047988

Dedication

For most of the past 10 years, I’ve had the privilege of working with, and learning from, the wisest, greatest, and most pioneering, as well as the most generous, minds in search. This book is dedicated to all the searchers: Danny, Mike, Frederick, all the Kevins, Dana, Anne, Amanda, Rand, Matt, Li, Lee, Chris, Frank, Christine, Shari, Brian, Bryan, Chris, Jeffrey, Mauro, Maurizio, Andrew, Elisabeth, Heather, Detlev, Barbara, Jennifer, Jenn, Jessie, Jill, Misty, Vanessa, Sara, David, Mona, and a host of others.

But mostly, it’s dedicated to my father, Warren Lieb, who instilled in me the love of searching, learning, teaching, and sharing.