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First Printing: October 2008
ISBN-13: 978-0-13-714226-2
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Library of Congress Cataloging-in-Publication Data
Solomon, Michael R. The truth about what customers want / Michael Solomon. p. cm. ISBN 0-13-714226-9 (pbk. : alk. paper) 1. Consumer behavior. 2. Consumers--Attitudes. I. Title. HF5415.32.S63 2009 658.8’342--dc22 2008007869
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